Collaborative Driving Mode of Sustainable Marketing and Supply Chain Management Supported by Metaverse Technology

IEEE Transactions on Engineering Management, Journal Year: 2023, Volume and Issue: 71, P. 1642 - 1654

Published: Dec. 6, 2023

In this article, we aim to explore the relationship between sustainable marketing and supply chain management (SCM) under background of metaverse technology realize development enterprises. First, study deeply studies influence on strategy from theoretical level. Second, it discusses integration digital transformation in SCM. Finally, implements a collaborative driving model SCM supported by metaverse. By designing analyzing questionnaire performance enterprises, is found that SCM, cooperation with customers, investment recovery, marketing, R&D design, production, manufacturing have significant positive enterprises (p<0.01). addition, distribution retail negatively impact standardization coefficient −0.225 (p<0.05). These research results emphasize importance which jointly promote achieve performance, ultimately provide valuable practical guidance for building economy contribute optimization enterprise engineering.

Language: Английский

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Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 18

Published: Oct. 7, 2024

The growing ubiquity of the metaverse among small and medium-sized enterprises (SMEs) offers a game-changing chance for creative business plans improved communication. This adoption reduces consumption physical resources promotes an environmentally responsible model in besides increasing operational efficiency. In accordance with Sustainable Development Goals (SDGs) UNDP, our study attempts to clarify how might improve sustainable performance SMEs. We developed comprehensive based on diffusion innovation (DOI) technical organizational environmental (TOE) paradigms. For data analysis hybrid approach merging partial least squares-structural equation modeling (PLS-SEM) artificial neural network (ANN) was implemented. highlights crucial roles relative advantage, value alignment, compatibility, top management after analyzing from 369 respondents across Chinese SMEs that collected both physically online. understanding decision-makers becomes evident as element impacting ensuing (social, economic, environmental) outcomes. valuable insights Additionally, it appropriate suggestions managers SMEs, policy makers, developers.

Language: Английский

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The survey on multi-source data fusion in cyber-physical-social systems: Foundational infrastructure for industrial metaverses and industries 5.0

Information Fusion, Journal Year: 2024, Volume and Issue: 107, P. 102321 - 102321

Published: Feb. 23, 2024

Language: Английский

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Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs

Technology in Society, Journal Year: 2024, Volume and Issue: 79, P. 102704 - 102704

Published: Aug. 30, 2024

Language: Английский

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Consumers' adoption intention to Metaverse applications: An exploration through fsQCA approach

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(5), P. 2472 - 2485

Published: May 13, 2024

Abstract Metaverse is an emergent technology that facilitates consumer interaction and participation in various activities within integrated virtual environment. Considering the Metaverse's swift growth, comprehension of perspectives inclinations its prospective users critical. configuration complexity theories, this article examines causal patterns factors fragmented concerning using applications (M‐apps). It does so by examining how functional (ease use, privacy), social (interactivity, presence), personality (locus control, openness to experience) combine as configurations describe adoption (MTA). Hence, fuzzy‐set qualitative comparative analysis employed empirically examine proposed configurational model analyzing a sample 372 Chinese consumers different M‐Apps. The notable MTA was determined be explained under four distinct solutions with varying function, social, combinations. findings paper's constitute scholarly practical contribution acceptance M‐apps, allowing for customization functionality meet every consumer's needs.

Language: Английский

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Metaverse applications and supply chain innovation: insights from text mining

Journal of Innovation & Knowledge, Journal Year: 2024, Volume and Issue: 9(4), P. 100591 - 100591

Published: Oct. 1, 2024

Language: Английский

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Digital evolution of e-commerce through the lens of metaverse

Elsevier eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 101 - 112

Published: Jan. 1, 2025

Language: Английский

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Metaverse for supply chain management and operations

Elsevier eBooks, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 1, 2025

Language: Английский

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Promoting Corporate Entrepreneurship Through Metaverse Practice

Advances in business information systems and analytics book series, Journal Year: 2025, Volume and Issue: unknown, P. 199 - 226

Published: Jan. 24, 2025

In this empirical investigation on promoting corporate entrepreneurship through metaverse practices data collected from an overall of 32 respondents using a standardized questionnaire. Multiple statistical techniques were employed for analyzing the utilizing SPSS program. The results analysis revealed significant correlation between variables investigated 0.775 (Total Index). This robust association indicates positive relationship and metaverse, which supports study's core hypothesis

Language: Английский

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Breaking the virtual wall: analysing barriers to metaverse adoption in manufacturing industries

International journal of organizational analysis, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 4, 2025

Purpose The adoption of metaverse in manufacturing holds significant benefits, but there are several barriers to its seamless integration. This paper aims identify such and prioritize them a manner that allows industrial leaders strategize for smooth adoption. Design/methodology/approach In this study, we applied two-stage methods, first the identification validation through an empirical study Exploratory Factor Analysis (EFA). A purposive sampling technique snowball facilitated data collection from these expert sources. Through sampling, additional contacts working field were reached, resulting 235 possible respondents; survey yielded 104 completed responses. Thereafter, best-worst method (BWM) was used measure rank barriers. Findings results show two most critical “Lack security privacy” integration compatibility with existing systems.” Such findings inform industry specific recommendations structural changes, training programs, necessary technological investments collaborative efforts overcome Research limitations/implications work adds significantly academic discussion by prioritizing towards integrating technology manufacturing. addition, strategic methodology aids appraisal ranking successful also identifies key acknowledges other unexamined factors might be lurking background, as virtual economy, financial risks cross-border legal issues. Practical implications study’s conclusions cannot generalized sectors, thus indicating necessity carrying out comparative multi-sector future. Originality/value To best authors’ knowledge, on systematic prioritization adopting is original contribution authors.

Language: Английский

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