Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

International Journal of Contemporary Hospitality Management, Journal Year: 2022, Volume and Issue: 35(2), P. 701 - 716

Published: Sept. 22, 2022

Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers organizations facilitate co-creation of transformational experiences values. This paper aims to explore opportunities challenges that introduces for tourism management marketing as part customer experience value process. also discusses advent development can potentially transform co-creation. Design/methodology/approach A comprehensive literature review was undertaken conceptual developments on best practice examples from around world. Findings not only opens many exciting but poses some great challenges. Hospitality need use strategically customize co-create hybrid experiences, allowing consumers engage with them other before, during after their visit. range research emerge adoption operationalization Metaverse. Research limitations/implications critically analyzes early applications in well promotes future solutions marketing. The model this study help different stakeholders better understand flow, logic potential industry. Originality/value defines conceptualizes Besides putting forward a agenda further exploiting full both organizations, elucidates impacts management, rooted previous technology-enhanced experience.

Language: Английский

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Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms

Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 68, P. 103000 - 103000

Published: April 7, 2022

Research offers some indication that the online customers' shopping experience (OCSE) can be a strong predictor of impulsive buying behavior, but there is not much empirical support available to form holistic understanding; whether, and indeed how, effects OCSE on behavior are affected by attitudinal loyalty self-control well understood areas research. In this study, we examine how functional psychological dimensions influence within e-commerce platforms. We will investigate as mediator between moderator buying. To analyze these relationships conduct an survey (n = 1489) with customers two leading Chinese platforms: Jindong Taobao. The findings from structural equation modeling indicate positive relationship tested also find mediating role negative moderation self-control. Theoretically, contribute literature regarding customer experience. For managers, stress importance ethical management regard experiences.

Language: Английский

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The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector

Electronic Commerce Research, Journal Year: 2022, Volume and Issue: 23(4), P. 2789 - 2825

Published: May 16, 2022

Language: Английский

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The role of artificial intelligence in consumers’ brand preference for retail banks in Hong Kong

Journal of Financial Services Marketing, Journal Year: 2023, Volume and Issue: 29(2), P. 292 - 305

Published: Jan. 3, 2023

Language: Английский

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The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 74, P. 103432 - 103432

Published: June 3, 2023

Language: Английский

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Assessing Supply Chain Innovations for Building Resilient Food Supply Chains: An Emerging Economy Perspective

Sustainability, Journal Year: 2023, Volume and Issue: 15(6), P. 4924 - 4924

Published: March 9, 2023

Food waste reduction and security are the main concerns of agri-food supply chains, as more than thirty-three percent global food production is wasted or lost due to mismanagement. The ongoing challenges, including resource scarcity, climate change, generation, etc., need immediate actions from stakeholders develop resilient chains. Previous studies explored chains their barriers, enablers, etc. Still, there needs be literature on innovations in that can build last long compete post-pandemic scenario. Thus, also required explore chain for sector. current research employed a stepwise weight assessment ratio analysis (SWARA) assess This study pioneer using SWARA application evaluate innovation identify most preferred alternatives. results show ‘Business strategy innovations’ significant bring resiliency followed by ‘Technological innovations.’ provides insights decision makers understand attain resilience help industry survive sustain run.

Language: Английский

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Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents

Electronic Commerce Research, Journal Year: 2024, Volume and Issue: 24(2), P. 901 - 923

Published: Feb. 12, 2024

Abstract The emergence of artificial intelligence technologies, such as recommendation agents, presents new challenges and opportunities for marketing. Recommendation agents assist consumers in their online grocery shopping decisions by analyzing data on preferences behaviors. This research highlights that while can reduce choice overload make purchase easier consumers, they are also associated with higher uncertainty decision-making. Three experimental studies confirmed purchases aided perceived more uncertain reduced perceptions control over the choices explain this outcome. Furthermore, lower satisfaction intentions consequences uncertainty. Personal characteristics risk aversion maximization tendencies considered boundary conditions these effects.

Language: Английский

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“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104221 - 104221

Published: Jan. 5, 2025

Language: Английский

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Reinforcing customer journey through artificial intelligence: a review and research agenda

International Journal of Emerging Markets, Journal Year: 2021, Volume and Issue: 17(7), P. 1738 - 1758

Published: Dec. 3, 2021

Purpose This study defines a three-angled research plan to intensify the knowledge and development undergoing in retail sector. It proposes theoretical framework of customer journey explain customers' intent adopt artificial intelligence (AI) machine learning (ML) as protective measure for interaction between brand. Design/methodology/approach presents agenda from three-dimensional online search, ML AI algorithms. paper enhances readers' understanding by reviewing literature present utilizing presenting framework. Findings Using tools like Chatbots, Recommenders, Virtual Assistance Interactive Voice Recognition (IVR) helps create improved brand awareness, better relationships marketing personalized product modification. Originality/value intends identify based on investigating trends today's changing times with incorporation. The provides novel model directing customers into different stages providing touchpoints each stage, all supported ML.

Language: Английский

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Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms

International Journal of Information Management Data Insights, Journal Year: 2022, Volume and Issue: 2(2), P. 100114 - 100114

Published: Aug. 26, 2022

This study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on theory of planned behavior (TPB), we explore moderating effect attitude subjective norms experience. First, a conceptual model is developed tested using data collected from 392 respondents India. Then, after checking instrument's psychometric properties, used hierarchical regression to test hypotheses. The results indicate that (a) currency, (b) attitude, (c) are positively associated with Furthermore, findings also support Finally, predicts co-creation intention by customers. implications for practice discussed.

Language: Английский

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