The Interplay of Browsing Behaviors, Social Identity, and Benign Envy in Shaping Impulse Buying on E-Commerce Platforms: Evidence from France DOI

Felicito Jabutay,

Andrianasolo Ravalisaona Dera Nirina,

Ambre-Elise Cetaire

et al.

Journal of Internet Commerce, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 32

Published: March 19, 2025

Language: Английский

Effects of human versus virtual human influencers on the appearance anxiety of social media users DOI
Fengyi Deng, Xia Jiang

Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 71, P. 103233 - 103233

Published: Dec. 26, 2022

Language: Английский

Citations

91
Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry DOI
Hassan Alboqami

Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 72, P. 103242 - 103242

Published: Dec. 30, 2022

Language: Английский

Citations

89
Strategic product showcasing mode of E-commerce live streaming DOI
Baogui Xin, Yaru Hao, Lei Xie

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103360 - 103360

Published: April 12, 2023

Language: Английский

Citations

69
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model DOI
Qi Zhou, Bin Li, Huajun Li

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 76, P. 103610 - 103610

Published: Oct. 21, 2023

Language: Английский

Citations

50
Be constantly different! How to manage influencer authenticity DOI Creative Commons
Robert Zniva, Wolfgang Weitzl,

Christina Lindmoser

et al.

Electronic Commerce Research, Journal Year: 2023, Volume and Issue: 23(3), P. 1485 - 1514

Published: Jan. 4, 2023

Abstract Social media influencers are increasingly approached by marketers to advocate brands and products. This practice is commonly called ‘influencer marketing’. Influencers can take advantage of their reach importance for consumers’ decision making obtaining rewards from marketers. At the same time, consumers aware this practice. In context, perception an influencers´ authenticity key when it comes his/her ability persuade others. research, we shed light on nature influencer construct, its boundaries as well relationships with brand-related variables responsible buying decisions. Using experimental approach (n = 163), demonstrate that especially influencers’ uniqueness consistency increase authenticity. Furthermore, our results show a strong impact purchase intention, which partially mediated via brand attitude.

Language: Английский

Citations

46
The Impact of Influencer Marketing on Brand Perception: A Study of Jordanian Customers Influenced on Social Media Platforms DOI
Anber Abraheem Shlash Mohammad, Fatima Lahcen Yachou Aityassine,

Zeid Naiel Aissa Al-Fugaha

et al.

Studies in computational intelligence, Journal Year: 2024, Volume and Issue: unknown, P. 363 - 376

Published: Jan. 1, 2024

Language: Английский

Citations

43
Virtually human: anthropomorphism in virtual influencer marketing DOI
Ehsan Dabiran, Samira Farivar, Fang Wang

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103797 - 103797

Published: March 17, 2024

Language: Английский

Citations

39
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok DOI
Juan Miguel Alcántara‐Pilar, María Eugenia Rodríguez-López, Zoran Kalinić

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103709 - 103709

Published: Jan. 15, 2024

Language: Английский

Citations

31
Social media influencer over-endorsement: Implications from a moderated-mediation analysis DOI Creative Commons
Chee Wei Cheah, Kian Yeik Koay, Weng Marc Lim

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103831 - 103831

Published: March 26, 2024

The surge in social media's popularity has catalyzed the emergence and growth of media influencers (SMIs) their pivotal role marketing strategy. This study examines impact SMI over-endorsement on consumer purchase intentions, mediating this relationship through influencer authenticity credibility, moderating it with product interest. Employing a moderated-mediation model using partial least squares structural equation modeling (PLS-SEM), analyzes survey data collected from 303 users. Contrary to intuitive expectations, does not directly affect intentions; instead, its negative influence is significantly mediated by reduced perceptions credibility among SMIs, interest serving as mitigating mechanism. revelation challenges conventional beliefs revealing that repercussions excessive endorsements are erosion, overshadowing any concerns regarding authenticity. Importantly, adverse effect can be mitigated fostering strategic buffer. suggests rather than curtailing endorsement frequencies, brands SMIs should focus amplifying (e.g., enhancing engagement relevance) thus sustain or even increase activities without compromising perceived influencers, thereby maintaining effectiveness campaigns. therefore contributes novel insights into dynamics marketing, particularly effects behavior conditions under which these may neutralized.

Language: Английский

Citations

26
Steering the path to safer food: The role of transformational leadership in food services to combat against foodborne illness DOI
Congying Liu, Naveed Ahmad,

Mingdi Jiang

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103958 - 103958

Published: June 14, 2024

Language: Английский

Citations

22