Business Strategy and the Environment,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Aug. 15, 2024
Abstract
To
date,
there
are
still
limited
studies
that
have
devoted
their
attention
to
the
customers'
demand
for
natural
food
products.
Notwithstanding,
best
of
authors'
knowledge,
no
articles
integrate
theory
consumption
values
with
stimuli‐organism‐behavior‐consequence
framework,
explore
intricate
connections
between
values,
purchase
intentions,
and
actual
buying
behaviors
Primary
data
were
gathered
from
793
survey
respondents,
a
covariance‐based
structural
equations
modeling
approach
was
used
evaluate
robustness
proposed
model.
The
findings
indicate
various
benefits
products
significant
impact
on
how
consumers
perceive
these
results
also
suggest
consumer
greatly
influenced
by
environmental
concerns
health
considerations.
Furthermore,
they
underline
significance
consumers'
incomes
education
levels
causal
paths
attitudes,
intentions
purchase,
behaviors.
This
contribution
advances
novel
theoretical
model
is
empirically
tested,
as
well
reasonable
implications
industry
practitioners.
Journal of Computer Information Systems,
Journal Year:
2022,
Volume and Issue:
63(5), P. 1031 - 1056
Published: Sept. 29, 2022
This
study
aims
to
examine
the
purchase
behaviour
decision
like
drivers
and
barriers
for
Grocery
Shopping
Apps
(GSAs)
as
well
discover
role
of
customer
involvement
in
order
explain
both
reasons
why
people
refrain
from
purchasing
GSAs
what
motivates
them
buy
groceries
GSAs.
The
used
Stimulus-Organism-Response
framework
Innovation
Resistance
Theory
learn
about
intentions
towards
A
longitudinal
has
been
conducted
with
418
first
phase
392
second
same
set
respondents.
Results
show
that
who
are
willing
switch
traditional
stores
enjoy
new
experiences
ways
use
products.
should
think
how
get
users
interested
their
apps
keep
interested,
personalise
experience,
make
features
care
apps.
Technology in Society,
Journal Year:
2024,
Volume and Issue:
77, P. 102500 - 102500
Published: March 7, 2024
•
Only
benefit
and
risk
barriers
affect
active
resistance
to
3D
printing.
Benefit,
economic
complexity
associated
printing
decrease
the
intentions
adopt
this
technology.
We
find
3
clusters
of
passive
resistance-type
users
(situational,
low
dual
users)
for
The
moderating
role
in
adoption
differs
from
one
group
another.
From
a
theoretical
perspective,
these
findings
contribute
further
general
understanding
innovation
while
examining
managerial
suggest
need
companies
agents
sector
overcome
first,
then,
effect
on
resistance,
which
are
moderated
by
former.
International Journal of Pharmaceutical and Healthcare Marketing,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 7, 2025
Purpose
The
demand
for
green
personal
care
products
(GPPs)
has
been
growing
globally
due
to
increasing
health-care
concerns.
However,
the
purchase
rate
of
these
among
consumers
remains
low.
This
study
aims
identify
and
model
key
barriers
GPPs.
Design/methodology/approach
For
this
purpose,
used
innovation
resistance
theory
(IRT)
as
a
framework
purchasing
were
identified
through
systematic
literature
review
validated
by
industry
academia
experts.
Furthermore,
using
interpretive
structural
modelling
Matrice
d’Impacts
Croisés
Multiplication
Appliquée
un
Classement,
identifies
interrelationships
categorizes
them
based
on
their
driving
dependence
power.
Findings
findings
reveal
that
limited
availability,
improper
labelling
standard
certification,
poor
performance
lack
government
regulations
are
Research
limitations/implications
contributes
existing
behaviour.
it
informs
marketing
strategies
overcome
increase
Originality/value
is
foremost
empirical
analyses
specific
GPPs
experts’
input
under
purview
IRT.
Online Information Review,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 19, 2025
Purpose
Despite
the
rapid
development
of
metaverse
industry,
adoption
rate
products
is
still
very
low.
While
prior
studies
mainly
focused
on
investigating
motivators
adoption,
this
study
explores
barriers
affecting
consumer
intention
to
use
products,
utilizing
framework
innovation
resistance
theory
(IRT).
Design/methodology/approach
Through
a
survey
conducted
in
China,
we
examined
effects
variables
such
as
usage
barrier,
value
risk
tradition
image
well
moderating
individuals’
innovativeness.
Three
hundred
and
seventy
seven
valid
questionnaires
were
collected
hierarchical
regression
method
was
analyze
data.
Findings
Our
findings
reveal
that
barriers,
significantly
negatively
influence
products.
However,
barrier
do
not
exhibit
significant
impact.
Additionally,
discovered
innovativeness
positively
influences
intention,
indicating
users
with
higher
are
more
inclined
engage
Furthermore,
acts
positive
moderator,
weakening
negative
impact
intention.
Originality/value
The
extends
IRT
by
incorporating
role
individual
innovativeness,
providing
holistic
understanding
factors
impede
widespread
crucial
for
developing
strategies
mitigate
potential
ultimately
promoting
diffusion
Frontiers in Psychology,
Journal Year:
2024,
Volume and Issue:
15
Published: April 10, 2024
Despite
the
numerous
potential
benefits
of
health
chatbots
for
personal
management,
a
substantial
proportion
people
oppose
use
such
software
applications.
Building
on
innovation
resistance
theory
(IRT)
and
prototype
willingness
model
(PWM),
this
study
investigated
functional
barriers,
psychological
negative
perception
antecedents
individuals'
to
chatbots,
as
well
rational
irrational
mechanisms
underlying
their
linkages.
Asia Pacific Journal of Marketing and Logistics,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Oct. 23, 2024
Purpose
This
research
applies
the
stimulus-organism-behavior-consequence
framework
to
explore
how
blockchain-enabled
traceability
influences
trust
in
organic
food
producers
and
retailers,
which
impacts
consumers’
purchase
behaviors
subsequent
outcomes.
Design/methodology/approach
Using
a
purposive
sample
of
5,326
Vietnamese
consumers,
multiple
linear
polynomial
regression
with
response
surface
analysis
were
employed
examine
hypotheses.
Findings
Blockchain-enabled
significantly
enhances
both
congruently
incongruently
behaviors.
behavior
also
drives
word-of-mouth
repurchase
intentions.
Serial
mediation
confirms
blockchain’s
impact
through
Research
limitations/implications
Stakeholders
should
adopt
blockchain
boost
transparency
trust,
increases
consumer
engagement.
Policymakers
can
support
this
transition
regulations
incentives
enhance
security
sustainability.
Originality/value
study
expands
on
by
applying
supply
chain,
showing
blockchain-enhanced
synergistically
affects
behaviors,
Journal of Information Communication and Ethics in Society,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 23, 2025
Purpose
This
study
aims
to
explore
the
impact
of
Own,
Others
and
Outer
influences
(O3)
on
green
purchasing
behaviour
in
e-commerce.
The
uses
O
ZONE
model
Stimulus–Organism–Behaviour–Consequence
(SOBC)
framework
analyse
intentions,
product
awareness
self-efficacy.
Design/methodology/approach
collected
data
from
405
respondents
through
a
self-administered
questionnaire
analysed
via
partial
least
squares
structural
equation
modelling
necessary
condition
analysis
using
software
SmartPLS.
Findings
findings
indicate
that
O3
factors
significantly
affect
among
consumers,
with
“Own”
having
no
ecommerce.
Furthermore,
this
found
self-efficacy
fully
mediates
relationship
between
intentions.
Interestingly,
results
suggest
e-commerce
recommendations
(
others
)
marketer
persuasion
outer
influence
have
greater
awareness,
which
turn
buying
intentions
self-efficacy,
compared
personal
knowledge
(own).
Finally,
it
shows
purchase
lead
behaviour.
Practical
implications
helps
understand
how
create
information
transfer
ways
enhance
motivate
Hence,
offers
valuable
insights
for
practitioners,
policymakers
managers
digital
marketing,
highlighting
importance
effective
consumer
Marketers
can
better
influencing
consumers’
products,
such
as
knowledge,
online
reviews,
websites
marketing
campaigns.
Social
add
new
existing
by
understanding
In
addition,
underscores
relative
behaviour,
aiding
development
strategies
promoting
products
ecommerce
platform.
Originality/value
Highlighting
ever-evolving
nature
industry,
stresses
staying
abreast
trends
success.
It
reiterates
significance
adapting
align
emerging
industry
practices
preferences.
