International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(2)
Published: Feb. 7, 2024
Abstract
This
study
demonstrates
that
consumers'
perceptions
of
voice
assistant
device
(VAD)
elements
promote
psychological
ownership
and
interface
flow
experience,
resulting
in
satisfaction
with,
loyalty
toward
VADs.
To
end,
this
collected
VAD
users
the
United
States
conducted
structural
equation
modeling
to
empirically
examine
relationships
among
variables.
The
empirical
findings
indicated
perceived
artificiality
intelligence
had
significant
influences
on
experience.
In
addition,
results
demonstrated
resulted
experience
with
VADs,
significantly
affecting
customer
Finally,
a
impact
loyalty.
Based
findings,
provided
meaningful
implications
for
marketing
scholars
practitioners.
International Journal of Human-Computer Interaction,
Journal Year:
2023,
Volume and Issue:
40(17), P. 4501 - 4520
Published: June 29, 2023
ChatGPT
can
revolutionize
education
by
enhancing
student
engagement
and
making
learning
more
personalized.
Drawing
on
UTAUT2,
this
study
investigated
determinants
of
intention
to
use
for
educational
purposes.
Data
were
gathered
from
406
Malaysian
students
analyzed
using
a
hybrid
approach
including
"partial
least
squares"
(PLS)
"fuzzy-set
qualitative
comparative
analysis"
(fsQCA).
PLS
showed
that
performance
expectancy,
effort
hedonic
motivation,
value
significantly
influence
the
ChatGPT.
Furthermore,
we
found
personal
innovativeness
information
accuracy
negatively
moderate
associations
between
its
determinants.
While
demonstrated
social
influence,
facilitating
conditions,
habit
do
not
affect
use,
fsQCA
revealed
all
factors
might
suggested
eight
combinations
may
lead
high
use.
The
results
hold
various
implications
developers,
instructors,
universities
provide
insights
accelerating
adoption.
Journal of Retailing and Consumer Services,
Journal Year:
2023,
Volume and Issue:
74, P. 103424 - 103424
Published: May 19, 2023
This
study
demonstrates
the
value
of
integrating
different
analytical
perspectives
to
identify
significant
factors
and
characterize
their
importance.
Specifically,
we
combine
three
methods
–
partial
least
squares
structural
equation
modeling
(PLS-SEM),
necessary
condition
analysis
(NCA),
fuzzy
set
qualitative
comparative
(fsQCA)
create
an
expanded
process
that
enables
informed
decision-making.
PLS-SEM
identifies
correlations
between
predictor
outcome
variables,
NCA
critical
bottlenecks
required
for
a
specific
outcome,
fsQCA
configurations
conditions
sufficient
producing
outcome.
By
applying
this
subjectively
reported
data
on
service
quality
perceived
accessibility,
collected
from
five
Nordic
cities,
gain
new
insights
into
attracting
aging
population
public
transport.
contributes
better
understanding
nuances
in
data,
which
is
valuable
both
research
practice.
International Journal of Information Management,
Journal Year:
2023,
Volume and Issue:
72, P. 102649 - 102649
Published: April 14, 2023
To
cope
with
the
digital
transition
exacerbated
by
COVID-19
pandemic,
managers
of
manufacturing
small
and
medium
enterprises
(SMEs)
need
to
adopt
innovative
practices
face
uncertain
scenarios
create
long-term
value,
identified
as
transformational
entrepreneurship
practices.
Among
emerging
technologies,
platforms
are
shaping
outgrowing
e-commerce
channel
representing
a
potential
opportunity
for
SMEs
embrace
transformation.
Drawing
on
affordance
theory,
this
research
uses
mixed
method
approach
investigate
how
SMEs'
commitment
platform
adoption
stimulate
actualization
three
affordances:
consumer
knowledge
generation,
internationalization,
customer
diversification.
Based
survey
responses
from
165
SME
managers,
we
find
that
direct
selling
through
owned
websites
actualizes
generation
indirect
diversification
agency
third-party
all
affordances.
The
relationship
between
ecommerce
performance
is
mediated
internationalization
but
not
A
fsQCA
analysis
outlines
seven
configurations
actualizing
these
affordances
pairing
different
approaches
degrees
commitment.
Finally,
an
open-ended
questions
24
respondents
complements
study
deeply
interprets
unique
outlined.
Psychology and Marketing,
Journal Year:
2023,
Volume and Issue:
40(11), P. 2226 - 2243
Published: July 21, 2023
Abstract
This
study
draws
upon
Behavioral
Reasoning
Theory
and
the
Technology
Acceptance
Model
to
investigate
consumer
engagement
with
AI‐powered
voice
assistants.
The
creates
a
theoretical
model
examine
effects
of
reasons
for
against
using
research
exemplifies
attitudes
towards
assistants
willingness
provide
personal
information
as
key
constructs.
current
tests
data
from
491
assistant
users
via
mTurk,
we
utilize
multimethod
analysis
scheme
including
partial
least
squares
technique
fuzzy
set
qualitative
comparative
approach
an
assessment
proposed
model.
Findings
indicated
that
while
privacy
cynicism
has
negative
impact
attitude
assistants,
countervailing
values
trust,
perceived
usefulness,
ease
use
have
off‐setting
positive
impact.
also
highlights
moderating
role
habit
on
behavioral
mechanisms
driving
information.
advances
emerging
literature
respect
privacy‐related
factors
engagement.
Journal of Retailing and Consumer Services,
Journal Year:
2023,
Volume and Issue:
75, P. 103492 - 103492
Published: July 27, 2023
This
paper
seeks
to
develop
an
integrated
conceptual
framework
explain
the
conditions
that
lead
consumers'
behaviour
when
purchasing
refurbished
products.
Innovative
methodology
was
used,
including
"fuzzy-set
qualitative
comparative
analysis"
(FsQCA),
explore
factors
affecting
in
this
regard.
Data
gathered
from
472
consumers
were
used
test
suggested
model.
The
results
revealed
ethical
constructs
(i.e.,
"moral
obligation,
moral
accountability,
outrage"),
threat
and
coping
appraisal
variables
perceived
severity,
venerability),
value
are
key
drivers
of
purchase
findings
also
outrage,
venerability,
egoistic
value,
attitude
necessary
stimulate
behaviour,
while
rewards,
cost,
altruistic
although
sufficient,
not
themselves
necessary.
study
offers
useful
implications
for
retailers,
re-manufacturers,
which
may
help
enhance
their
marketing
strategies
policies.
