Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103353 - 103353

Published: April 21, 2023

Language: Английский

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With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103767 - 103767

Published: Feb. 15, 2024

Language: Английский

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Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103751 - 103751

Published: Feb. 20, 2024

Language: Английский

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Generation Z's psychology and new‐age technologies: Implications for future research

Psychology and Marketing, Journal Year: 2023, Volume and Issue: 40(10), P. 2029 - 2040

Published: Aug. 15, 2023

Abstract Generation Z (Gen Z), also known as digital natives, constitutes one‐third of the world' population. Despite notable contributions and progress explaining Gen Z's behavior, significant gaps remain in our understanding their interactions with new‐age technologies how these can be utilized to provide a better quality life for this group consumers. In review article, we background on consumer psychology technologies, followed by an overview articles published special section. Finally, suggest new areas future research technologies. Specifically, propose four main themes area: (1) specifically generative artificial intelligence (AI), quantum computing, metaverse, virtual influencers, live streaming; (2) consumers global issues, economic social sustainability environmental health wellbeing; (3) combining theories, concepts disciplines understand technologies; (4) methods forms collaboration.

Language: Английский

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Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103639 - 103639

Published: Nov. 24, 2023

Language: Английский

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Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103785 - 103785

Published: April 16, 2024

Contrary to existing literature that underlines metaverse opportunities for adapting tourism management and marketing, our study aims at understanding customers' perspective on metaverse, as potential virtual tourists. This helps answer two questions: (1) what are expectations, i.e. which offers should be designed? (2) how these ethically marketed? To investigate consumers imagine simulated experiences (MVSET), we employed a qualitative research methodology using interviews with 24 regular travelers. Thematic analysis was analyze the interview transcripts. Findings reveal five categories of expectations: reproduction, customisation, immersion, emancipation, disillusionment avoidance. Discussion focuses ethical issues regarding experience modulation requests possible negative consequences MVSET consumption its usages.

Language: Английский

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Smartphone Ownership, Minors’ Well-being, and Parental Mediation Strategies. An Analysis in the Context of Social Media Influencers

Journal of Youth and Adolescence, Journal Year: 2024, Volume and Issue: 53(10), P. 2202 - 2218

Published: May 23, 2024

Abstract Although smartphone ownership among minors has become an important social phenomenon, its impact on children’s and adolescents’ well-being, as well the mechanisms by which this might take place are not yet sufficiently well-established. To date, no research examined effect of well-being through consumption influencer-generated content, nor it explored effectiveness main prevention strategies employed parents in context. fill those gaps, 800 Spanish (50% female) aged from 8 to 16 years old ( M = 12.33, SD 2.38) participated a correlational study electronic devices, influencer generated parasocial relationship with influencer, most common parental mediation were considered. The results showed positive association between device psychological discomfort, problematic usage, imitation dangerous behaviors. This was mediated content established minor influencer. Regarding preventive strategies, only active inversely related poorer indicators, however significantly decreased when or similar owned (vs. owned). These findings contribute understanding how can affect children, emphasizing need for thoughtful consideration deciding whether provide smartphones minors.

Language: Английский

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Exploring the fear of missing out (FOMO) and customer bonds in service relationships

Journal of Services Marketing, Journal Year: 2024, Volume and Issue: 38(5), P. 636 - 655

Published: March 18, 2024

Purpose Most research has investigated the fear of missing out (FOMO) in context online activities, often associated with negative personal outcomes such as fatigue and stress. However, given increased desire to be informed included FOMO, organizations that can effectively meet these needs may develop or strengthen social structural bonds, thereby turning short-term customers FOMO into lifelong patrons. This study aims examine relationship between favorable organizational mediated by several constructs for information inclusion. Design/methodology/approach was conducted within higher education sector service industry. served IV. The mediators represented context-specific aspects campus involvement Organizational related long-term services DVs. sample consisted 435 students recruited from pools at two southern universities USA. Exploratory factor analysis, OLS regression Hayes–Macro were used data. Findings results demonstrate is positively students’ desires inclusion (informal peer interaction, involvement, informal faculty media use a preference in-person course scheduling), which are desirable university satisfaction, connection alumni donation/activity intentions. Practical implications If fosters unstructured time spent peers, promotes levels more likely satisfied, feel connected report intentions donate money alumni. Originality/value Prior on generally focused internet use; this takes broader perspective identifies effect novel (a environment). It also associates fortify bonds.

Language: Английский

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Beyond text: ChatGPT as an emotional resilience support tool for Gen Z – A sequential explanatory design exploration

E-Learning and Digital Media, Journal Year: 2024, Volume and Issue: unknown

Published: June 3, 2024

In the digital era, Artificial Intelligence (AI) has arisen as a revolutionary influence with potential to transform multiple spheres of human life. Chatbots, particularly OpenAI's Chat Generative Pre-trained Transformer (ChatGPT), are increasingly recognised promising tools in diverse aspects, including mental health. This study delves into ChatGPT's effectiveness an emotional resilience support tool specifically for Generation Z (Gen Z), demographic deeply engaged interactions. Employing sequential explanatory design that integrates quantitative and qualitative analyses, research investigates Gen users' perceptions effectiveness, barriers its utilisation, impact on resilience. The findings reveal significant acknowledgement role enhancing well-being notable concerns regarding privacy security. Further, insights underscore significance personalised interactions, nonjudgmental space, active listening characteristics ChatGPT fostering Moreover, identifies key areas improvement, such expanded topic coverage cultural representation. Educational stakeholders health professionals encouraged utilise these integrate other AI tailored frameworks Z.

Language: Английский

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Brands as drivers of social media fatigue and its effects on users’ disengagement: the perspective of young consumers

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2024, Volume and Issue: 25(5), P. 625 - 644

Published: Feb. 22, 2024

Purpose Social media has become an inescapable part of our lives. However, recent research suggests that excessive use social may lead to fatigue and users’ disengagement. This study aims examine which brand-related factors contribute (SMF) its subsequent role on driving lurking behaviors, particularly among young consumers. Design/methodology/approach Based survey data from 282 users media, a holistic model drivers outcomes SMF was tested, emphasizing the contribution brands’ presence Findings Research shows branded content overload irrelevance, as well ads intrusiveness significantly impact SMF, in turn plays mediating between behaviors. The authors further conclude is stronger for who follow larger set brands. Originality/value contributes by addressing “dark side” empirically validating developing adds scant literature mostly developed outside branding field. also provides valuable insights brands how improve their performance.

Language: Английский

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