Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103882 - 103882

Published: May 8, 2024

Language: Английский

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A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103967 - 103967

Published: June 27, 2024

Language: Английский

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Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103986 - 103986

Published: July 31, 2024

Language: Английский

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The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse

Psychology and Marketing, Journal Year: 2024, Volume and Issue: 41(8), P. 1769 - 1791

Published: May 8, 2024

Abstract The study explores the reasons that drive and hinder consumers' willingness to migrate metaverse. To determine them, a mixed‐methods approach is used: phase 1 (qualitative) involves conceptual development of model based on in‐depth consumer interviews, in 2, empirically tested via structural equation modeling. Results show social presence crucial enabler, while realistic symbolic threats are significant inhibitors migrate. Preusage cognitive dissonance significantly mediates relationships between escapism, pressure, threat, Specifically, mediating influence empowerment higher for individuals with low metaverse anxiety. artificial neural network technique indicate most antecedent migrate, results fuzzy‐set qualitative comparative analysis highlight six distinct configurations high This enriches behavioral reasoning theory by examining interplay influencing Further, it contributes intergroup threat investigating potential link threats.

Language: Английский

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Examining metaverse game platform adoption: Insights from innovation, behavior, and coolness

Technology in Society, Journal Year: 2024, Volume and Issue: 77, P. 102594 - 102594

Published: May 20, 2024

Language: Английский

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Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoption

Journal of Business Research, Journal Year: 2025, Volume and Issue: 189, P. 115160 - 115160

Published: Jan. 2, 2025

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Investigating the role of metaverse influencers’ attributes for the next generation of services

Journal of Services Marketing, Journal Year: 2024, Volume and Issue: 38(7), P. 816 - 838

Published: July 25, 2024

Purpose The purpose of this research is to identify the most important attributes metaverse influencers and examine their impact on customer engagement social glue. Design/methodology/approach Three studies (one qualitative two quantitative) were conducted understand phenomenon better. study (Study 1) was antecedents theoretical model, which tested in Study 2 using covariance-based structural equation modelling (CB-SEM) technique. 3 then divided respondents based influencer attribute preferences. Findings Results 1 revealed six influential influencers: physical attractiveness, perceived credibility, metaverse-influencer fit, intimacy attitude homophily. Further, validated that attractiveness credibility enhance engagement. Also, results intimacy, homophily Moreover, parasocial relationships mediate association between homophily, (engagement glue). conditional indirect effect metaverse–influencer fit glue) via at different high low levels self-discrepancy significant. Finally, used latent class analysis reveal clusters users. Originality/value This enriches our understanding influencers, contributing marketing literature. It offers actionable insights for marketers by elucidating key attributes, aiding enhancing

Language: Английский

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The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 104037 - 104037

Published: Aug. 14, 2024

Language: Английский

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Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 209, P. 123768 - 123768

Published: Sept. 23, 2024

Language: Английский

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Artificial intelligence digital employees and sustainable innovation in online retail: The mediating role of ambidextrous green innovation and the moderating role of ethical anxiety

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104235 - 104235

Published: Jan. 27, 2025

Language: Английский

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