Implementation of artificial intelligence for brand equity DOI Creative Commons
Yuhan Dong

Cogent Business & Management, Journal Year: 2025, Volume and Issue: 12(1)

Published: Feb. 27, 2025

Language: Английский

Role and Challenges of ChatGPT and Similar Generative Artificial Intelligence in Business Management DOI
Nitin Liladhar Rane

SSRN Electronic Journal, Journal Year: 2023, Volume and Issue: unknown

Published: Jan. 1, 2023

The incorporation of ChatGPT and other Large Language Models (LLMs) has transformed the landscape Business Management across various sectors. This research delves into multifaceted roles these advanced AI technologies play in optimizing different aspects business management. facilitates smooth communication, automates customer support, generates leads, offers personalized experiences, enhancing relationship management from relations to market analysis. Additionally, financial analysis forecasting, LLMs assist businesses interpreting data, enabling data-driven decision-making precise planning. study explores challenges faced by when integrating areas Ethical concerns, such as data privacy algorithmic biases, necessitate careful consideration, urging maintain transparency fairness their AI-driven interactions. Moreover, human resource management, aid talent acquisition, employee training, performance analysis, revolutionizing HR processes. Furthermore, investigates transformative potential similar fostering innovation creativity within By automating routine tasks supply chain logistics, employees can concentrate on strategic planning innovation, thereby operational efficiency competitiveness. highlights significant impact diverse fields While emphasizing benefits, it underscores importance for navigate challenges, promote ethical practices, empower workforce fully utilize an ever-evolving landscape.

Language: Английский

Citations

50

Multidisciplinary collaboration: key players in successful implementation of ChatGPT and similar generative artificial intelligence in manufacturing, finance, retail, transportation, and construction industry DOI Open Access
Nitin Liladhar Rane

Published: Oct. 17, 2023

The emergence of generative artificial intelligence (AI), exemplified by ChatGPT, has fundamentally transformed numerous sectors amplifying operational efficiency, output, and customer satisfaction. However, effectively integrating such sophisticated AI systems, especially in manufacturing, finance, retail, transportation, construction, demands concerted efforts from cross-functional teams. This investigation delves into the indispensable role played these teams ensuring seamless integration ChatGPT akin technologies across diverse fields. In research underscores vital significance collaboration between specialists, industrial engineers, production managers to optimize manufacturing processes, preemptive maintenance, quality assurance. finance sector, study highlights essential synergy data scientists, regulatory experts, financial analysts harness ChatGPT's complete potential automating tasks, detecting fraud, providing personalized interactions. For retail industry, this accentuates necessity collaborative marketing strategists, user experience designers, developers utilizing for targeted campaigns, virtual shopping assistants, instantaneous support. It explores how can facilitate assimilation boost engagement, inventory management, predict consumer trends, thereby propelling business growth competitive advantage. transportation imperative planners, software developers, experts leveraging efficient route planning, predictive vehicle real-time logistics oversight. construction importance cohesive among architects, civil programmers project design enhancement, risk mitigation. By promoting collaboration, effective communication, cross-domain expertise, are instrumental harnessing transformative AI, industries toward a more efficient, sustainable, technologically advanced future.

Language: Английский

Citations

47

Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth DOI
Muhammad Farrukh Shahzad, Shuo Xu, Xin An

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103867 - 103867

Published: April 22, 2024

Language: Английский

Citations

33

ChatGPT awareness, acceptance, and adoption in higher education: the role of trust as a cornerstone DOI Creative Commons
Muhammad Farrukh Shahzad, Shuo Xu, Iqra Javed

et al.

International Journal of Educational Technology in Higher Education, Journal Year: 2024, Volume and Issue: 21(1)

Published: July 30, 2024

Abstract As technology continues to advance, the integration of generative artificial intelligence tools in various sectors, including education, has gained momentum. ChatGPT, an extensively recognized language model created by OpenAI, significant importance, particularly education. This study investigates awareness, acceptance, and adoption a state-of-the-art developed higher education institutions across China. applies partial least squares structural equation modeling (PLS-SEM) method for examining data collected from 320 Chinese university students. The study’s conceptual framework integrates key determinants Technology Acceptance Model (TAM) extends it incorporating perceived as critical factor process. findings reveal that ChatGPT awareness significantly influences intention adopt ChatGPT. Perceived ease use, usefulness, mediate association between Additionally, trust moderates relationship intelligence. Moving forward, order maintain students’ thinking skills inventiveness their assessment writing, assessments must promote safe use Therefore, educators will be crucial ensuring are used ethically suitably providing clear guidelines instructions.

Language: Английский

Citations

24

Navigating the perils of artificial intelligence: a focused review on ChatGPT and responsible research and innovation DOI Creative Commons
Athanasios Polyportis, Nikolaos Pahos

Humanities and Social Sciences Communications, Journal Year: 2024, Volume and Issue: 11(1)

Published: Jan. 15, 2024

Abstract While the rise of artificial intelligence (AI) tools holds promise for delivering benefits, it is important to acknowledge associated risks their deployment. In this article, we conduct a focused literature review address two central research inquiries concerning ChatGPT and similar AI tools. Firstly, examine potential pitfalls linked with development implementation across individual, organizational, societal levels. Secondly, explore role multi-stakeholder responsible innovation framework in guiding chatbots’ sustainable utilization. Drawing inspiration from stakeholder theory principles, underscore necessity comprehensive ethical guidelines navigate design, inception, utilization emerging innovations. The findings shed light on perils various levels, including issues such as devaluation relationships, unemployment, privacy concerns, bias, misinformation, digital inequities. Furthermore, proposed Responsible Research Innovation can empower stakeholders proactively anticipate deliberate upon AI’s ethical, social, environmental implications, thus substantially contributing pursuit implementation.

Language: Английский

Citations

20

Factors influencing academic staff satisfaction and continuous usage of generative artificial intelligence (GenAI) in higher education DOI Creative Commons
Maria Ijaz Baig, Elaheh Yadegaridehkordi

International Journal of Educational Technology in Higher Education, Journal Year: 2025, Volume and Issue: 22(1)

Published: Feb. 2, 2025

Abstract Generative Artificial Intelligence (GenAI) tools hold significant promises for enhancing teaching and learning outcomes in higher education. However, continues usage behavior satisfaction of educators with GenAI systems are still less explored. Therefore, this study aims to identify factors influencing academic staff continuous education, employing a survey method analyzing data using Partial Least Squares Structural Equation Modeling (PLS-SEM). This research utilized the Unified Theory Acceptance Use Technology (UTAUT) Expectation Confirmation Model (ECM) as its theoretical foundations, while also integrating ethical concerns factor. Data was collected from sample 127 university through an online questionnaire. The found positive correlation between effort expectancy, consideration, expectation confirmation, satisfaction. performance expectancy did not show Performance positively related intention use tools, influenced GenAI. social influence correlate Security privacy were associated Facilitation conditions findings provide valuable insights academia policymakers, guiding responsible integration education emphasizing policy considerations developers tools.

Language: Английский

Citations

2

A framework of diversity, equity, and inclusion safeguards for chatbots DOI Creative Commons

Esraa Abdelhalim,

Kemi S. Anazodo,

Nazha Gali

et al.

Business Horizons, Journal Year: 2024, Volume and Issue: 67(5), P. 487 - 498

Published: March 21, 2024

Language: Английский

Citations

13

Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers DOI
Defeng Yang, Jiaen Zhang, Yu Sun

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103859 - 103859

Published: April 24, 2024

Language: Английский

Citations

12

Unraveling the dark side of ChatGPT: a moderated mediation model of technology anxiety and technostress DOI
Cong Doanh Duong, Thi Viet Nga Ngo,

The Anh Khuc

et al.

Information Technology and People, Journal Year: 2024, Volume and Issue: unknown

Published: May 17, 2024

Purpose Limited knowledge exists regarding the adverse effects of artificial intelligence adoption, including platforms like ChatGPT, on users’ mental well-being. The current research seeks to adopt insight from stressor-strain-outcome paradigm and a moderated mediation model examine how technology anxiety moderates direct indirect relationships between compulsive use technostress, life satisfaction. Design/methodology/approach Drawing data sample 2,602 ChatGPT users in Vietnam, PROCESS macro was approached test model. Findings findings indicate that exhibited substantial positive impact while technostress found have negative influence Moreover, although did not show significant effect, it indirectly impacts satisfaction via technostress. Remarkably, significantly moderate both associations Practical implications Based this research, some practical are provided. Originality/value offers fresh perspective by applying provide empirical evidence relationship thus sheds new light adoption its health.

Language: Английский

Citations

12

Behavioral analysis of ChatGPT users based on the ABC model: Focusing on a socio-technical approach DOI
Yang Liu, Huizhong Wang, Younggeun Park

et al.

European Management Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 1, 2025

Language: Английский

Citations

1