Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103847 - 103847

Published: April 9, 2024

Language: Английский

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Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation

Journal of Strategic Marketing, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 17

Published: Jan. 16, 2025

As consumer and regulatory pressures mount, brands are increasingly using digital channels to communicate their sustainability commitments. However, research on sustainable marketing (SDM) is still limited, there insufficient scholarly understanding of how integrated SDM strategies influence brand reputation engagement. This study grounded in a multidimensional framework defines through key dimensions: transparency, ethical products, social environmental impact, education, stakeholder It tests these dimensions assess effects outcomes. Survey data were collected from 1,158 consumers across various geographical regions worldwide, providing diverse sample validate the findings. The results reveal significant positive direct four – offerings, engagement reputation. reputation, turn, mediates indirect Interestingly, education initiatives did not have similar impact indicating potential challenges translating knowledge into Overall, construct positively predicts both engagement, highlighting synergistic relationship between efforts, These insights provide actionable guidance for academic researchers industry stakeholders.

Language: Английский

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The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103667 - 103667

Published: Dec. 12, 2023

Language: Английский

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Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: 36(11), P. 2849 - 2868

Published: May 7, 2024

Purpose Digital voice assistants (DVAs) are revolutionising consumers’ interactions with technology and businesses. Whilst research on the adoption of these devices is rapidly expanding, few have explored post-adoption behaviour. To fill this gap, we investigate how functionality human-like features shape customers’ emotions, engagement loyalty towards DVAs. Design/methodology/approach The data were collected through a self-administered online survey from 509 DVA users. Structural equation modelling was employed for analysis. Findings results reveal that distinct functional factors independently explain positive emotions Positive significantly impact customer to study shows localisation DVAs has significant moderating influence service experience-customer relationship but negative anthropomorphism-customer relationship. Originality/value Unlike previous research, contributes literature by delving into phenomena. It explains DVAs’ attributes drive emotional responses, findings not only unveil new insights role also provide crucial understanding regarding boundary conditions anthropomorphism experience engagement.

Language: Английский

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Does digitalization help green consumption? Empirical test based on the perspective of supply and demand of green products

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103843 - 103843

Published: April 6, 2024

Language: Английский

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How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103961 - 103961

Published: June 14, 2024

Language: Английский

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Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 10, 2024

ABSTRACT Extant literature suggests that personal values influence consumers' choice, intention, and preference for sustainable environment‐friendly products. By adopting a replicative systematic‐cum‐quantitative approach, this bibliometric review attempts to map the existing literature, which jointly studies consumption. Choosing from toolbox, we employed diverse set of analyses such as performance analysis, co‐authorship cartographic thematic mapping, evolution on refined dataset comprising 419 peer‐reviewed journal articles 187 journals. The findings synthesis point six distinct topical clusters orchestrate present intellectual structure, along with identifying top contributors constituents in domain. We also themes chart using Sankey diagram Bibliometrix‐R. In addition, three‐dimensional TMC framework is adopted outline avenues future research. Furthermore, suggest implications theory practice elucidate limitations.

Language: Английский

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Does climate change stimulate citizens' responses to conserving urban forest? Insights from stimulus-organism-response theory

Ecological Modelling, Journal Year: 2024, Volume and Issue: 501, P. 111000 - 111000

Published: Dec. 18, 2024

Language: Английский

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How temporal perspective affects the effectiveness of upcycled vs. recycled product advertisements

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103714 - 103714

Published: Jan. 23, 2024

Language: Английский

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Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103894 - 103894

Published: May 9, 2024

Language: Английский

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