Blockchain Introduction and Live Streaming Strategy for a Dual-Channel Supply Chain DOI Creative Commons
Yue Yu, Songshi Shao,

Mingli Yuan

et al.

IEEE Access, Journal Year: 2024, Volume and Issue: 12, P. 119327 - 119340

Published: Jan. 1, 2024

Language: Английский

Purchasing or gift-giving? The effect of streamer type on purchase intention and gift-giving intention DOI
Xueying Wang, Yuexian Zhang

Current Psychology, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 2, 2025

Language: Английский

Citations

1
The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis DOI
Xiaojun Fan, Lu Zhang, Xin Guo

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103981 - 103981

Published: July 4, 2024

Language: Английский

Citations

8
Nonverbal communication of dual anchors in live streaming and its effects on sales DOI
Jinghua Liu, Jichang Zhao

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103972 - 103972

Published: July 4, 2024

Language: Английский

Citations

6
Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research DOI

Zerong Wang,

Zeen Wang,

Denisa Rinprasertmeechai

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 104031 - 104031

Published: Aug. 7, 2024

Language: Английский

Citations

5
Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain DOI Creative Commons
Delong Jin

Mathematics, Journal Year: 2025, Volume and Issue: 13(2), P. 230 - 230

Published: Jan. 11, 2025

In recent years, live streaming has become popular among merchants as it helps them obtain direct access to and attract customers. This study examines how weak upstream providers strong downstream sellers adopt in a supply chain framework. It uses theoretical game model with one provider seller. The seller sets the procurement price, then decides level. Both can use alongside traditional channels. results show that (1) raises both retail prices channels; (2) may differ or coincide between channels when different parties streaming; (3) streaming’s market cultivation efficiency decreases, adoption strategies shift from using only neither; (4) always benefits but harms seller, overall impact on depending types of equilibrium strategies.

Language: Английский

Citations

0
Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value DOI Creative Commons
Hao Liu, Peilin Zhang,

Hung-Darh Alexander Cheng

et al.

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104290 - 104290

Published: April 24, 2025

Language: Английский

Citations

0
An economic analysis on live-stream e-commerce supply chain: impacts of sale mode and social influencer DOI
Zhe Zhang,

Kan Zhang,

Sen Liu

et al.

Technology Analysis and Strategic Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 19

Published: April 24, 2025

Language: Английский

Citations

0
Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort DOI
Tong Wang

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104314 - 104314

Published: May 1, 2025

Language: Английский

Citations

0
Multigroup Analysis on Live Selling Purchase Intention in E-Commerce Platform: The Role of Relational Bonds, Language Attitude and Streamer Ability to Achieve the Sustainable Development Goals DOI
Badawi Badawi, Sari Laelatul Qodriah,

Ida Ri’aeni

et al.

Journal of Lifestyle and SDGs Review, Journal Year: 2024, Volume and Issue: 4(4), P. e02298 - e02298

Published: Oct. 3, 2024

Objective: The study aims to analyze the effect of relational bonds and language attitude on streamer ability live selling purchase intention achieve Sustainable Development Goals (SDG)). It also seeks reveal differences in test results between two groups: printed Batik consumers hand-written consumers. Theoretical Framework: This employs theories bonds, attitude, ability, intention. Method: research is a quantitative that uses convenience sampling with 220 respondents who are both Batik. Data analyzed using Structural Equation Model (SEM) Smart-PLS. analysis includes multigroup compare effects groups. Results Discussion: show costumer have positive (SDG). multi-group indicate regarding Research Implications: proposes several efforts increase sales, particularly through digital platforms capable reaching wider market share. Originality/Value: highlights how cultural products like can be marketed effectively platforms, emphasizing role authenticity quality consumer decision-making

Language: Английский

Citations

3
Traditional online and live-streaming dual-channel strategies and pricing policies DOI Creative Commons
Yue Yu, Songshi Shao,

Mingli Yuan

et al.

PLoS ONE, Journal Year: 2025, Volume and Issue: 20(1), P. e0311385 - e0311385

Published: Jan. 8, 2025

This study examines the pricing policies and dual-channel strategies in a two-tier supply chain where manufacturer distributes products through retailer considers opening of traditional direct online channel or live-streaming sales The has three modes, i.e., retail only, channel, to consider. play Stackelberg game wherein first mover advantage. two members can follow decision sequences decides price before does one, cooperate decide prices simultaneously other. profit optimization models for modes are formulated, closed forms optimal solutions then derived backward induction. decisions profits with different compared analyzed among modes. results suggest that should introduce when facing fierce competition, not dual create win-win situation mild competition. increase wholesale make more effort, also price, if streamer good skills introducing channel. sale is introduced.

Language: Английский

Citations

0