SAGE Open,
Journal Year:
2024,
Volume and Issue:
14(4)
Published: Oct. 1, 2024
In
the
post-pandemic
era,
a
growing
emphasis
on
elevating
quality
of
tourism
consumption
has
been
observed.
This
study
explores
how
different
language
portfolios
product
packaging
can
influence
tourists’
perceptions
and
purchase
intentions
to
promote
sustainable
consumption.
Previous
studies
strategies
often
addressed
national
identity,
power
perception,
stereotypes,
but
overlooked
fundamental
role
multilingual
for
enterprises
tourists.
focuses
sake,
which
combines
cultural
natural
attributes,
as
its
experimental
object.
Sub-studies
1,
2,
3
empirically
analyzed
competence
warmth
are
affected
by
monolingual,
bilingual,
trilingual
properties
packaging,
respectively,
their
impact
intentions.
The
findings
suggest
that
monolingual
bilingual
enhances
while
thereby
stimulating
positive
Additionally,
identity
significantly
moderates
effectiveness
strategies.
Understanding
these
dynamics
help
design
more
effective
promotional
activities
preferences.
It
also
enhance
industry.
Electronic Research Archive,
Journal Year:
2023,
Volume and Issue:
31(9), P. 5509 - 5540
Published: Jan. 1, 2023
<abstract><p>Liner
companies
have
responded
to
escalating
trade
conflicts
and
the
impact
of
COVID-19
pandemic
by
forming
alliances
implementing
streamlined
approaches
manage
empty
containers,
which
has
strengthened
resilience
their
supply
chains.
Meanwhile,
shippers
grown
more
sensitive
during
these
turbulent
times.
Motivated
market
situation,
we
investigate
a
liner
alliance
shipping
network
design
problem
considering
choice
inertia
container
relocation.
To
address
this
problem,
propose
bilevel
programming
model.
The
upper
model
aims
maximize
alliance's
profit
optimizing
fleet
scheme.
lower
focuses
on
slot
allocation
scheme
relocation
ensure
sustainable
operation
alliance,
develop
an
inverse
optimization
allocate
profits
among
members.
Furthermore,
differential
evolution
metaheuristic
algorithm
solve
validate
effectiveness
proposed
algorithm,
numerical
experiments
are
conducted
using
actual
data
from
Asia-Western
Europe
route.
results
confirm
validity
can
serve
as
crucial
decision-making
reference
for
daily
operations
alliance.</p></abstract>
