International Journal of Computer Integrated Manufacturing,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 31
Published: Dec. 10, 2024
The
digital
revolution
has
transformed
quality
management,
giving
rise
to
Quality
4.0,
through
the
integration
of
advanced
technologies.
However,
understanding
behavioral
factors
influencing
4.0
adoption
remains
limited.
This
study
addresses
this
gap
by
exploring
how
reasoning
processes
shape
manufacturing
organizations'
attitudes
and
intentions
toward
implementation,
utilizing
Behavioral
Reasoning
Theory
(BRT).
It
investigates
relationships
between
organizational
culture,
reasons
for
against
adoption,
attitude,
intention,
moderating
role
environmental
dynamism.
Data
collected
from
209
respondents
in
Egyptian
organizations
were
analyzed
using
partial
least
squares
structural
equation
modeling
(PLS-SEM).
Results
reveal
that
positive
compelling
significantly
predict
intention
implement
it.
Digital
culture
also
shapes
perceptions
adoption.
Notably,
dynamism
moderates
relationship
intention.
These
findings
offer
valuable
insights
practitioners
researchers
into
dynamics
underlying
implementation
manufacturing,
highlighting
importance
perceived
benefits,
context
driving
International Journal of Human-Computer Interaction,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 13
Published: June 7, 2024
The
rapid
emergence
of
Generative
Artificial
Intelligence
(GAI)
heralds
a
significant
shift,
opening
new
frontiers
in
how
education
is
delivered.
This
groundbreaking
wave
technological
advancement
poised
to
redefine
traditional
learning,
promising
enhance
the
educational
landscape
with
unprecedented
levels
personalized
learning
and
accessibility.
Despite
GAI's
progressive
infiltration
into
various
strata,
limited
empirical
research
exists
on
its
impact
students'
performance.
Drawing
Theory
Planned
Behavior
(TPB)
Behavioral
Reasoning
(BRT),
this
study
investigates
determinants
affecting
use
ChatGPT
influence
data
were
collected
from
357
university
students
analyzed
using
PLS-SEM
technique.
results
supported
role
positively
In
addition,
showed
that
reasons
for
against
adoption
are
pivotal
shaping
attitudes.
found
be
significantly
affected
by
attitudes,
subjective
norms,
perceived
behavioral
control.
Besides
theoretical
contributions,
findings
offer
implications
stakeholders
underscore
necessity
institutions
foster
conducive
environment
GAI
adoption,
addressing
ethical
technical
concerns
optimize
experiences.
Tourism Review,
Journal Year:
2023,
Volume and Issue:
unknown
Published: Nov. 27, 2023
Purpose
This
study
aims
to
explore
the
essential
factors
of
reason
for
(RF)
and
against
(RA)
their
impact
on
tourist
attitudes
intentions
use
e-bike
sharing
services
by
using
a
novel
approach
based
behavioral
reasoning
theory
(BRT).
Design/methodology/approach
A
quantitative
method
was
used
collect
data
from
292
tourists
analyze
partial
least
squares
structural
equation
modeling
(PLS-SEM)
technique.
Findings
The
outcomes
indicate
that
both
“RF”
“RA”
are
crucial
in
affecting
e-bike-sharing
services.
In
addition,
such
as
convenience,
price
saving
time
were
identified
while
weather
conditions,
safety
concerns
image
barriers
affect
intention
These
findings
also
tourists’
values
openness
change
significantly
influence
have
no
attitude
toward
Practical
implications
provides
valuable
insights
complement
existing
literature
electric
bike
BRT
context
promoting
sustainable
eco-friendly
consumption.
Originality/value
research
takes
significant
step
forward
investigating
destination
growing
economy
proposing
model
considers
e-bikes
urban
transportation.
International Marketing Review,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 27, 2025
Purpose
Rapid
development
in
modern
technologies
has
led
to
the
transformation
of
global
marketing
strategies.
Concerned
stakeholders
are
also
trying
alter
course
sustainable
activities
exploit
opportunities
available
digital
world.
Green
gamification
platforms
have
been
developed
and
being
espoused
by
brands
enhance
their
image
support
entrenched
users’
engagement
with
international
brands.
These
can
transform
consumers’
cognitive
learning
decisions;
however,
probable
role
is
not
explored
this
context.
A
framework
based
on
behavioural
reasoning
theory
value
consumption
proposed
investigate
associations
value,
factors,
contextual
boundary
elements.
Design/methodology/approach
Partial
least
square
structural
equation
modelling
was
applied
data
413
players,
which
were
collected
using
a
cross-sectional
approach
from
qualified
respondents.
Findings
Results
indicate
that
inspires
consumer
engagement,
augments
environmental
consciousness;
it
originates
complacency,
but
complacency
does
significantly
impact
contrary
consciousness.
Besides,
interaction
status-seeking
lifestyle
supplements
lessens
impression
The
perceived
enhances
influence
consciousness
towards
brand
divergent
complacency.
Originality/value
This
study
offers
implications
for
utilize
uprising
effectively
markets.
It
proposes
strategies
bolster
through
help
achieve
goals
worldwide
more
effectively.
Journal of Lifestyle and SDGs Review,
Journal Year:
2025,
Volume and Issue:
5(3), P. e05440 - e05440
Published: March 10, 2025
Objective:
This
study
examines
the
application
of
Behavioral
Reasoning
Theory
(BRT)
framework
in
e-business
adoption
within
small
and
medium-sized
enterprises
(SMEs)
food
beverage
(FnB)
sector.
It
aims
to
address
gaps
understanding
how
cognitive
reasoning
influences
technology
adoption,
particularly
emerging
economies.
research
aligns
with
sustainable
development
goal
no
poverty
by
exploring
digital
transformation
SMEs
can
drive
economic
growth
job
creation,
fostering
financial
stability
among
business
owners
workers.
Furthermore,
it
supports
Industry,
Innovation,
Infrastructure
emphasizing
role
platforms
strengthening
resilience
competitiveness,
while
advocating
for
partnerships
goals
through
collaboration
between
policymakers,
providers,
industry
stakeholders
enhance
adoption.
Method:
A
bibliometric
analysis
a
systematic
literature
review
(SLR)
were
conducted
on
519
peer-reviewed
articles.
Articles
selected
based
relevance
BRT,
SMEs,
focus
identifying
frameworks,
trends,
existing
gaps.
Results
Discussion:
While
there
is
growing
interest
BRT
studies,
especially
markets,
limited
links
FnB
SMEs.
Only
nine
studies
applied
broadly,
minimal
negligible
attention
Research
Implications:
Insights
from
this
guide
policymakers
providers
design
frameworks
addressing
SMEs'
specific
challenges
adopting
e-business.
emphasizes
potential
creating
targeted
training,
support
systems,
strategies
Originality/Value:
first
systematically
applications
sector,
highlighting
significant
providing
roadmap
future
practical
applications.
underscores
untapped
advance
