“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

Sustainability, Journal Year: 2022, Volume and Issue: 14(2), P. 689 - 689

Published: Jan. 9, 2022

Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of products still not as high expected. Therefore, marketers may need to investigate the factors driving purchase behaviors. In this study, we proposed an extended theory planned behavior (TPB) model that links consumers’ concerns, perceived image company, consumer innovativeness, knowledge with product behavior. We applied a quantitative approach collect data via online questionnaires through Amazon MTurk. With 974 useable samples, were analyzed structural equation modeling (SEM) using Smart PLS. The results showed intention positively significantly affects Moreover, multigroup analysis revealed direct influence on is higher developing countries than developed countries. Regarding effect intention, attitude toward products, effectiveness (PCE), concern, company’s significant antecedents purchase, being most robust antecedent among three. subjective norms do act intention. For indirect four main (attitude norms, PCE, concerns) indirectly impact mediating role company. This study contributes existing literatures extending TPB model. attitude-intention-behavior model, found concern complements mediates relationship between also enhance future purchases by promoting Particularly, moderates image. added empirical evidence PCE plays crucial stimulating its positive larger innovativeness

Language: Английский

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Social sustainability tools and indicators for the food supply chain: A systematic literature review

Sustainable Production and Consumption, Journal Year: 2021, Volume and Issue: 30, P. 527 - 540

Published: Dec. 24, 2021

Language: Английский

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Digital technology-enabled dynamic capabilities and their impacts on firm performance: Evidence from the COVID-19 pandemic

Information & Management, Journal Year: 2022, Volume and Issue: 59(8), P. 103689 - 103689

Published: July 27, 2022

Language: Английский

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Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach

Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 66, P. 102938 - 102938

Published: Jan. 22, 2022

Language: Английский

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Unraveling the performance puzzle of digitalization: Evidence from manufacturing firms

Journal of Business Research, Journal Year: 2022, Volume and Issue: 149, P. 54 - 64

Published: May 17, 2022

Language: Английский

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Antecedents of Electric Vehicle Purchase Intention from the Consumer’s Perspective: A Systematic Literature Review

Sustainability, Journal Year: 2023, Volume and Issue: 15(4), P. 2878 - 2878

Published: Feb. 5, 2023

The growing demand for conventional internal combustion engine vehicles can aggravate the current energy and environmental crisis by presenting a higher dependence on fossil fuels level of greenhouse gases. transition to electric mobility is sustainable solution mitigate negative impact environment security. In recent years, global sales (EVs) have grown steadily; however, their worldwide market share still less than 10%. present study aims improve strengthen knowledge base consumer behavior toward EV purchases investigating antecedents purchase intention, as well impact. This paper based systematic literature review where 63 articles published between 1994 2021 were analyzed. classified into three main categories: characteristics, EV-related policies. A summary model represents information each antecedents. descriptive results sample are also discussed. Finally, this indicates directions future research recommendations developing most effective strategies policies that will accelerate more future.

Language: Английский

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Purchase Intention for Vegan Cosmetics: Applying an Extended Theory of Planned Behavior Model

SAGE Open, Journal Year: 2024, Volume and Issue: 14(1)

Published: Jan. 1, 2024

This study examined the factors directly influencing purchase intention for vegan cosmetics by applying an extended theory of planned behavior (TPB) model with three additional constructs: environmental concern, trust, and perceived knowledge. Data were collected from 384 consumers who had purchased at health & beauty stores in Ho Chi Minh city Hanoi, two biggest cities representing Vietnam. The results revealed that all TPB constructs a significant positive effect on respondents’ cosmetics. Furthermore, concern constructs, while trust knowledge positively related only to attitude behavioral control. provides essential insights help firms marketers understand affecting consumers’ choose appropriate strategies Vietnam’s market.

Language: Английский

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The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters

Journal of Consumer Behaviour, Journal Year: 2021, Volume and Issue: 20(6), P. 1466 - 1479

Published: May 30, 2021

Abstract The growing awareness of environmental issues can be linked to the demand for green transport innovations. Consumer behavior studies have pointed importance consumer innovativeness (CI) and perceptions in adoption purpose this paper is identify how users nonusers shared micromobility perceive greenness e‐bikes e‐scooters CI affects microvehicle adoption. also analyses relationships between referent cognitions—biospheric values, knowledge, ascription responsibility, attitudes. Shared e‐bike e‐scooter Copenhagen Stockholm were surveyed using an online questionnaire. Results revealed that consider themselves innovative microvehicles as relatively green, while do not. When comparing users, relate use, but notably, only use. results show knowledge attitudes are related perceptions. practical theoretical implications discussed.

Language: Английский

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Consumer innovativeness and organic food adoption: The mediation effects of consumer knowledge and attitudes

Sustainable Production and Consumption, Journal Year: 2021, Volume and Issue: 28, P. 1465 - 1474

Published: Aug. 28, 2021

Language: Английский

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Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development

Business Strategy and the Environment, Journal Year: 2022, Volume and Issue: 31(7), P. 2820 - 2838

Published: March 22, 2022

Abstract Consumers, nowadays, are becoming mindful of environmental issues than ever. The rising concerns for the adverse effects consumption on sustainability leading to transformation in consumer behaviour. Consumers need relevant information about products shape sustainable purchase behaviours. On this note, marketers and organizations increasingly using labels logos integrating evidence their product offerings. This research integrates theory planned behaviour (TPB) with concern, effectiveness, innovativeness label awareness determine how these affect food China. findings structural equation modelling data gathered from 273 consumers indicate all constructs as significant, having a negative significant association. present expects contribute advancement literature TPB labelling by presenting comprehensive distinct model. Given importance factors highlighted current research, can design appropriate strategies leveraging determinants. outcomes imply that policymakers make aware favourable environment promote

Language: Английский

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