The bright and dark side of metaverse marketing DOI Creative Commons
Weng Marc Lim, Sanchita Bansal, Priya Nangia

et al.

Global Business and Organizational Excellence, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 17, 2024

Abstract The metaverse is emerging from the amalgamation of augmented and virtual reality. Given novelty recency its potential implications for marketing, this study aims to (i) explore how marketing could manifest evolve in consumer behavior may be influenced ( what ) by (ii) engaging a systematic literature review focusing on positives negatives ), so that (iii) marketers can plan for, progress in, prosper informed strategies ). sheds light impact through an integrative framework highlights bright dark side based six key themes: increased digital innovation transformation, new possibilities, consumers’ interest metaverse, threatened privacy legal challenges, health concerns, sustainability issues. also presents 10 prominent cases real world enrich support findings. concludes outlining directions future marketing.

Language: Английский

How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research DOI Creative Commons
Weng Marc Lim, Satish Kumar, Naveen Donthu

et al.

Journal of Business Research, Journal Year: 2024, Volume and Issue: 182, P. 114760 - 114760

Published: June 19, 2024

Bibliometrics (or scientometrics) is a powerful technique to assess the trajectory of scientific research. Building on Journal Business Research's seminal guides for bibliometric analysis—i.e., "How conduct analysis: An overview and guidelines" "Guidelines advancing theory practice through research"—and using metaverse research as case, this article presents in-depth procedural guidelines (i) combing cleaning data from multiple databases (Scopus Web Science) (ii) conducting analysis tools (bibliometrix VOSviewer). Besides serving guide harness potential bibliometrics insightful assessments research, provides noteworthy insights into various features metaverse. This includes an examination decentralized systems integration digital assets, alongside innovations, influence industrial revolutions, ethical sustainable development. The dynamics identity, ownership, business models are explored in tandem with engagement strategies multi-disciplinary perspectives comprehensive also addresses challenges, market behaviors, marketing strategies. Collectively, these offer robust foundation scholars, practitioners, policymakers shape future clarity, purpose, impact.

Language: Английский

Citations

56

Application of gamification in work environment DOI Creative Commons
Esteban Rodríguez Torres, Carlos Alberto Gómez Cano, Verenice Sánchez Castillo

et al.

Gamification and Augmented Reality., Journal Year: 2024, Volume and Issue: 2, P. 24 - 24

Published: Jan. 1, 2024

Introduction: preliminary findings clearly suggest that games and gamified systems have motivational potential for workplaces. The use of in work environments could be a positive innovative solution to address contemporary problems organizations such as: high levels stress, reduced social capital, loyalty rapid changes workforce demographics. objective was characterize the application gamification context. Method: total 23 articles Spanish English, from Science, Scielo Dialnet, were reviewed; using as keywords: gamification, game, environment, being more than 50 % last five years. Result: it is considered technology with potentially impact industries retail, media, consumer goods marketing, manufacturing. Gamification intra-organizational can affect employee attitudes behaviors, make workplaces attractive, create opportunities productive collaboration, improve customer service, build loyalty, increase productivity. Conclusions: environment uses game-like experiences promote organizational personal performance; It seems associated improvements motivation, productivity, performance, immediacy remuneration according true effort. However, its degree applicability still unclear.

Language: Английский

Citations

24

The Machiavellian, Narcissistic, and Psychopathic Consumers: A Systematic Review of Dark Triad DOI Open Access
Fateh Mohd Khan,

Areeba Khan,

Sheikh Salahuddin Ahmed

et al.

International Journal of Consumer Studies, Journal Year: 2025, Volume and Issue: 49(2)

Published: Feb. 6, 2025

ABSTRACT The term dark triad is an assemblage of the three personality traits, that is, Machiavellianism, Narcissism, and Psychopathy. Recently, these traits have gained prominence as both direct indirect antecedents consumption‐related constructs in marketing literature, signalling heightened scholarly interest consumer behaviour. This study adopts a hybrid systematic review methodology, considered two‐pronged approach comprising framework‐based bibliometric methods, analysing 251 articles sourced from two largest citation abstract databases: Web Science Scopus. We offered panoramic overview domain consumption research, using selected techniques toolbox (e.g. cartographic analysis, charting publication‐related metrics, mapping citation‐related metrics visualisation) TCM content analysis. First, we uncovered performance trends depicting key domain. Second, deciphered intellectual structure by delineating elaborating on themes such (1) Psychopathy , (2) Narcissism (3) Materialism (4) Machiavellianism . Additionally, charted theoretical perspectives, contextual settings methodological approaches deployed research. These findings further paved way for orchestrating rich future research agenda interesting insights (implications) practitioners academics.

Language: Английский

Citations

2

Unlocking the potential of serious games for rehabilitation in low and middle-income countries: addressing potential and current limitations DOI Creative Commons

Diriba Dereje,

Dheeraj Lamba, Teklu Gemechu Abessa

et al.

Frontiers in Digital Health, Journal Year: 2025, Volume and Issue: 7

Published: Jan. 31, 2025

In low and middle-income countries (LMICs), the burden of disability need for rehabilitation services are substantial (1). Rehabilitation encompasses a wide array interventions is defined by World Health Organization (WHO) as "a set designed to optimize functioning reduce in individuals with health conditions interaction their environment" (2). According WHO, an estimated 2.4 billion people globally rehabilitation, significant portion residing LMICs (3). These indeed face variety challenges due pervasive poverty, limited healthcare infrastructure, constrained resources, which contribute high prevalence access necessary (4). Disabilities not only arise from congenital non-communicable diseases but also exacerbated external factors such armed conflicts inadequate medical facilities (5). Therefore, expected rise population aging increasing chronic conditions, making quality more critical than ever (3), WHO projects that will account 80% disease 2030 (6). Additionally, demographic shifts show rapid these regions, estimates suggesting 200% increase older populations 2050 (7). trends, combined rates trauma injury, create urgent accessible services.The integration into systems can improve life, costs, enhance workforce productivity (8). Studies have demonstrated every dollar invested service yields 9-11 return through reduced costs improved participation (9). Research shows integrated programs hospital readmission up 30% patients' functional outcomes 40-60% (10). Nevertheless, often providing equitable care multitude obstacles, including infrastructure constraints, geographical barriers, all impede ability provide high-quality (11). The most points shortage professionals (with ratios 0.5 therapists per 10,000 some regions), (particularly rural areas) (12), financial barriers where out-of-pocket expenses exceed 40% household income (13). further exacerbate already needs regions (14).In recent years, digital technology has potential delivering public health, remotely (15). Particularly, serious mobile games open-source technologies promising evidence supporting efficacy solutions LMIC settings (16). Serious form interactive media specific purpose beyond mere entertainment (17). They specifically "games do entertainment, enjoyment, or fun primary purpose." aim achieve objectives education, training, human resource management, improvement (18). encompass computer applications may include extensive hardware components, offering users valuable skills, knowledge, attitudes while remaining challenging, entertaining, engaging. integrate therapeutic exercises engaging game mechanics, challenges, rewards, progress tracking, motivate patients participate actively programs. considerable improving high-income (19). By integrating gameplay offer innovative approach potentially address faced help overcome specialists. This paper seeks explore bridge gap LMICs, particularly cost-effective, conventional be unavailable prohibitively expensive. on allowing homebased (20,21), thereby alleviating strain facilities. adherence, they engaging, user-friendly formats motivation engagement among patients. We examine evaluating both opportunities limitations. highlighting current proposing strategies we demonstrate how transformative tools LMICs. Furthermore, discuss technological advancements, policy support, stakeholder collaborations effective component ultimately reducing disparities patients.Digital efficiency. welcome alternative traditional methods, mitigating monotony scalable interventions. several characteristics make them suitable First, cost-effective (22). deployed low-cost devices smartphones tablets, enabling remote (23). expands reach reduces systems, provision home-based therapy therapist time patient. nature facilitates widespread distribution via internet, personalized experiences accessibility home (24).Second, patient engagement, crucial successful incorporating elements social interaction, sessions enjoyable encourage adhere (25). especially beneficial centres might limited, struggle adherence various (26).Third, cultural contextual localized content culturally relevant narratives characters (27). Cultural sensitivity healthcare, resonate values, beliefs, practices target communities. customization acceptability addressing population.( 28) Locally developed sustainability cater preferences needs. adapted task-oriented helping transfer acquired skills real-life daily tasks.To assess use conducted bibliometric analysis. method quantitatively evaluates research trends impact studies within field (29). systematically searched two major databases, Web Science Scopus, publications related games, A total 1,564 articles were included analysis, data processed using VOSviewer visualize map collaboration networks (30).Our analysis identified 88 at least one author contributing studies. To ensure meaningful statistical maintaining representativeness, established threshold 10 country, resulting 42 was chosen based considerations: (i) it provides balanced trade-off between sufficient number robust comparative excluding those activity, (ii) aligns requirements minimum sample sizes (31,32), captures approximately 90% publication output noise sporadic contributions. As shown Figure 1, retained formed clusters Europe, Middle East, North America, Australia. Unfortunately, African continent minimal representation, Algeria 12 publications.However, different mHealth been implemented Africa, mostly information literacy (33): Hello Doctor (South Africa): advice assistance; Mobile Widewife (Nigeria): voice messages sent pregnant women follow-up pregnancy; M-Pedigree (Kenya): drug identification; My Healthline (Cameroon): answers questions sexuality, family planning HIV/AIDS; mHero (Liberia): virus outbreak Ebola; Djobi (Mali, Senegal): application infant mortality kindergarten Senegal Mali mutual insurance. first interest SSA regarding telephony actions. Captain Log's used Uganda knowledge cognition (34), MyDailyRoutine, assist cerebral dysfunction, activities like virtual coffee preparation (35). RehabCity simulates city environment, requiring engage everyday tasks its streets, buildings, parks (36). But commercial (e.g., Nintendo Wii Fit) successfully low-income community South-Africa (37). Other feasibility good program provided Microsoft Xbox Kinect (38).Despite potential, limitations addressed before taking full advantage benefits. 2 outlines consolidated framework implementing serving foundation maximizing effectiveness strategies. framework, implementation model, incorporates multilevel infrastructural, cultural, educational prevalent illustrates complex interplay domains influence implementation. It highlights success depends itself broader ecosystem implemented. adoption faces multiple technical issues. ethical considerations, limitations, administrative access, insufficient resources. There concerns about reliability evidence. From standpoint, key obstacles disconnected lack long-term sustainability, undefined industry standards, questionable accuracy, skilled personnel. approaches suggested: gaining support policymakers, fostering partnerships across sectors, developing consistent regulatory guidelines, conducting flexible studies, enhancing workers' open dialogue clear communication channels (39).More details, challenge appropriate (40). Many internet connectivity, power supply, outdated hardware, hinder deployment other portable (41). However, Sub-Saharan Africa (SSA) seen surge phone, computer, usage. GSMA growth market, forecasting compound annual rate 4.6% 2019 2025, outpacing global average 3% (42). expansion positions world's fastest-growing phone subscriptions.However, investments crucial, initiatives expand connectivity affordable game-based rehabilitation. Power generation shortages, leading electricity load shedding cuts common occurrence barrier purposes (43).Additionally, context design games. Localization efforts must consider language sensitivities, diversity (44). One note accustomed technology, impacting user acceptance adoption. Collaborating local stakeholders, providers, patients, representatives, during development relevance (45). helps rehabilitative treatment Developing sensitive (45), this transition unsuitable well therapy.However, existing presents necessitates collaborative developers, communities (46). requires interdisciplinary cooperation allocation, sustaining (47).As experimental phase wider implementation, there growing emphasis lasting advantages (Figure 2). Insights real-world case scaling highlight five focal areas achieving (48).First, possess inherent qualities concrete unmet needs, input end-users right beginning. Partnerships specialists, stakeholders essential context-specific (49). Collaborative leverage expertise, resources facilitate evaluation (50). involving early stages development, tailored meet (51).Second, vital engaged, well-trained, motivated new implementations. Capacity building role north-south training (52) utilizing would empower providers effectively practice maximize impact. Training aspects understanding benefits compliance (53). At level, competency foundations curricula specialists (54). advocated framework.Third, should prioritize simplicity, interoperability, adaptability. Efforts made expanding ensuring currently having lowest penetration continents, 42% (55). introduction careful adjustment context, consideration physical availability clinical (56). conscientious adaptation involves advocating offline carefully limiting contacts professionals. require governments, non-governmental organization, private sector entities invest improvements.The fourth focus landscape, emphasizing alignment comprehensive policies securing sustainable funding, contributions when applicable. perspective, imperative concerted harmonized endeavours aimed novel system. span three distinct tiers: macro level (57), encompassing legal, regulatory, economic facets; meso (46), pertains dynamics; micro (50), intricately linked patient-level considerations. models elucidating immediate distal determinants markedly enriched our comprehension mechanisms underlying disparities. Consequently, inclusion multifaceted dimensions paramount significance analytical pursuits.Lastly, given ecosystem, large-scale initiative deployment. scientific capability undertaking, supported gather supports (58). examination nuances, addition infrastructure. Currently, focused exploring emerging advancements assessing predominantly occur economies. result, practical discoveries difficulties, underscoring prompt evidence.It determine viability modified scope Following assessment, amount regional evidence-based practice. acknowledge goals differ nations, (59).Serious revolutionize overcoming unlock challenges. collaborations, promoting capacity building, become reduction LMICs.Embracing pave way inclusive system, better life

Language: Английский

Citations

1

Leveling up in corporate training: Unveiling the power of gamification to enhance knowledge retention, knowledge sharing, and job performance DOI Creative Commons
Alexandru Căpăţînă, David Juárez Varón, Adrian Micu

et al.

Journal of Innovation & Knowledge, Journal Year: 2024, Volume and Issue: 9(3), P. 100530 - 100530

Published: July 1, 2024

This paper extends the fast-growing research stream on gamification in corporate training by examining impact of employees' knowledge retention, sharing, and job performance. A mixed-methods approach was employed. Quantitative data from surveys qualitative insights experimental were combined to ascertain effectiveness techniques training. The sample consisted 110 employees business owners who attended gamified sessions powered Discovery-Innovation-Growth platform. Participants aged 18 64 years had diverse educational backgrounds positions. They also based different European countries (Spain, France, Germany, United Kingdom, Italy, Finland, Romania). characteristics thus ensured comprehensive coverage employee profiles. Gamification significantly enhanced retention such as points, badges, leaderboards positively influenced engagement, which turn boosted ability retain apply effectively at work. Social interaction mediated relationship between highlighting role collaborative learning environments. These offer valuable guidance for instructors human resource (HR) professionals aiming develop engaging personalized programs that meet needs preferences. study contributes theoretical framework adult organizational development, paving way future this dynamic field.

Language: Английский

Citations

7

Evolution and trends in retailing: insights from International Journal of Retail & Distribution Management DOI
Siqi Wang, Jun‐Hwa Cheah, Weng Marc Lim

et al.

International Journal of Retail & Distribution Management, Journal Year: 2024, Volume and Issue: 52(6), P. 647 - 670

Published: June 2, 2024

Purpose This study aims to embark on a bibliometric journey through the International Journal of Retail & Distribution Management ( IJR&DM ) delve into its rich repository applied retailing research. Design/methodology/approach 626 publications in between 2015 and 2023 have been retrieved from Scopus for performance analysis journal’s publication (productivity) citation (impact) trends as well science mapping collaborators (contributors) major themes (contributions). Findings The highlights growth productivity impact alongside most cited publications, prolific contributors, relied-on journals, authors, institutions, countries, journals that journal has impacted most. co-authorship reveals collaboration (i.e., international with high concentration Europe North America along an emerging presence Asia) . Keyword co-occurrence bibliographic coupling reveal eight themes. Our exploration revealed close interconnections among various domains including adaptive strategies, channel customer experience, market innovations, operations management, relationship marketing, shopping motivation, sustainability. Research limitations/implications Although this delivers state-of-the-art overview retail industry scientific contributions , it remains limited insights single authoritative source knowledge retailing. Originality/value No review, date, conducted provides inaugural retrospective outlining intellectual structure body Theoretically, is pivotal charting thematic nuances inherent Practically, serves guide practitioners, enabling them make strategically informed decisions craft forward-looking strategies sync current realities.

Language: Английский

Citations

5

Gamification for air quality education: a systematic literature review DOI Creative Commons

Abdollah Baghaei Daemei,

Ruggiero Lovreglio, Zhenan Feng

et al.

Building and Environment, Journal Year: 2025, Volume and Issue: unknown, P. 112526 - 112526

Published: Jan. 1, 2025

Language: Английский

Citations

0

Creative tourism: reviewing the past and charting the future DOI
Ishani Sharma, Weng Marc Lim, Arun Aggarwal

et al.

Benchmarking An International Journal, Journal Year: 2025, Volume and Issue: 32(11), P. 109 - 149

Published: Jan. 8, 2025

Purpose With a growing preference for active, authentic, and cultural experiences over traditional ones, creative tourism has garnered significant academic interest. This study offers comprehensive review of research, delineating its evolution, prominent contributors, pivotal areas, prospective trajectories through bibliometric analysis. Design/methodology/approach Employing analysis using the biblioshiny VOSviewer software, this systematically reviews 198 articles on identified retrieved from Scopus database. Findings A notable increase in research is witnessed recent times, with Portugal Netherlands leading publications citations, respectively. also pinpoints key authors, countries, institutions, journals shaping field, presents emerging themes such as authenticity experience, culture heritage, urban rural contexts, co-creation tourism. Practical implications Identifying core contributors (authors, journals) contributions (themes, topics) assists academics seeking collaborations future research. Practitioners are advised to adapt these trends (authenticity, co-creation, sustainability) into their strategic planning meet market demands. Originality/value seminal analysis, technique that leverages power technology (data, software) engage retrospection projection—the hallmark benchmarking studies across fields, including Noteworthily, provides detailed summary field’s trajectory trends, positioning itself an essential reference scholars, industry professionals, policymakers keen interest

Language: Английский

Citations

0

Enhancing digital healthcare through gamification: Cyberpsychology advancements in the Asia-Pacific DOI
Chin Ike Tan, Brian Kee Mun Wong, Andrew Campbell

et al.

Elsevier eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 99 - 119

Published: Jan. 1, 2025

Language: Английский

Citations

0

Exploring stimulus to consumers’ virtual shopping environment in the metaverse DOI Creative Commons
S.M. Fatah Uddin, Fateh Mohd Khan, Mohammad Anas

et al.

Journal of Computer Information Systems, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 16

Published: Feb. 12, 2025

Language: Английский

Citations

0