European Journal of Innovation Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 5, 2025
Purpose
This
study
investigates
Generation
Z’s
perceptions
of
entrepreneurial
innovation
through
the
Metaverse,
including
user
privacy
and
trust,
their
impact
on
acceptance
Metaverse
technology.
Design/methodology/approach
Using
a
quantitative
approach
to
examine
relationships
between
targeted
factors,
this
employs
structural
equation
modeling
(SEM)
based
technology
model
extended
with
variables
related
privacy,
trust
product
innovation.
The
data
were
collected
survey
distributed
representative
sample
Gen
Z
individuals.
Findings
results
reveal
that
perception
positively
influences
attitudes
toward
using
behavioral
intention
use
it.
However,
while
risk
is
found
significantly
influence
it
does
not
affect
or
Metaverse.
Practical
implications
provide
useful
insights
for
enterprises,
raising
considerations
maximize
innovative
potential
in
current
business
ecosystem.
understanding
can
help
enterprises
better
adapt
management
practices
so
as
effectively
engage
demographic,
ensuring
successful
adoption
technologies.
Originality/value
among
first
empirical
investigations
which
an
emerging
increasingly
important
area.
Tourism Review,
Journal Year:
2023,
Volume and Issue:
79(2), P. 304 - 320
Published: Oct. 28, 2023
Purpose
Guided
by
the
self-determination
theory
and
of
planned
behaviour,
this
study
aims
to
examine
determinants
participating
in
metaverse
tourism
for
Gen
Z
Y.
Design/methodology/approach
The
cross-sectional
method
was
used
collect
data
from
248
respondents
Y
tourists.
research
model
evaluated
using
partial
least
squares-structural
equation
modelling
(PLS-SEM).
Findings
PLS-SEM
results
supported
positive
effect
attitude
perceived
behavioural
control
on
tourists’
intention
participate
tourism.
In
addition,
crucial
role
intrinsic
motivation
raising
individuals’
cognitive
beliefs
about
confirmed.
Originality/value
addition
theoretical
contributions,
findings
provide
several
managerial
implications
practitioners,
scholars
developers
help
them
make
insightful
decisions
promote
development
Asia Pacific Journal of Marketing and Logistics,
Journal Year:
2024,
Volume and Issue:
36(10), P. 2259 - 2280
Published: March 1, 2024
Purpose
The
main
aim
of
this
study
is
to
examine
the
effect
virtual
store
atmospheric
factors
on
impulsive
purchasing
in
metaverse
context.
Design/methodology/approach
Grounded
purposive
sampling,
451
individuals
with
previous
experience
were
recruited
accomplish
objectives
research.
Next,
identify
both
linear
and
nonlinear
relationships,
data
analyzed
using
partial
least
squares
structural
equation
modeling
(PLS-SEM)
artificial
neural
network
(ANN)
approaches.
Findings
findings
underscore
significance
environment
online
trust
shaping
buying
behaviors
within
retailing
setting.
Theoretically,
elucidates
impact
atmosphere
a
retail
Practical
implications
From
study,
because
importance
shop
content,
practitioners
must
address
its
role
impulse
purchases
via
affective
trust.
study’s
are
likely
help
retailers
strategize
improve
their
presentations
metaverse.
Originality/value
discovery
adds
understanding
consumer
behavior
by
probing
roles
atmosphere,
buying.
Tourism Review,
Journal Year:
2024,
Volume and Issue:
79(5), P. 1076 - 1087
Published: April 2, 2024
Purpose
Designing
an
effective
metaverse
experience
through
a
tourism
digital-twin
platform
is
crucial
to
the
success
of
tourism.
How
such
should
appeal
target
users,
however,
lacks
exploration.
The
study
aims
advance
conceptual
contribution
by
successfully
creating
well-designed
platform.
It
also
show
how
design
science
approach
in
can
enrich
our
understanding
elements
introduced
design.
Design/methodology/approach
Guided
tourism,
this
research
conceptualizes
role
and
proposes
one-factor
between-subject
experimental
examine
effect.
Findings
This
eight
unique
configurations
design,
which
are
embellished
two
or
three
dimensions,
shape
tourists’
physical
travel
intention.
Practical
implications
results
offer
operators
clear
strategic
guidance
on
designing
Originality/value
not
only
identifies
impact
but
clarifies
affect
customers’
experiences.
Human Behavior and Emerging Technologies,
Journal Year:
2025,
Volume and Issue:
2025(1)
Published: Jan. 1, 2025
The
metaverse
is
swiftly
flattering
an
important
player
in
the
e‐commerce
domain.
It
provides
innumerable
opportunities
and
indicates
a
revolutionary
paradigm
shift
e‐commerce.
Online
businesses
can
now
create
virtual
storefronts
that
enable
immersive,
lifelike
product
exploration
within
metaverse,
contrast
to
traditional
brick‐and‐mortar
stores
cater
local
customers.
Current
research
offers
novel
conceptual
framework
based
on
theories
of
interactive
media
effects
stimulus–organism–response
understand
consumer
purchase
intentions
metaverse.
Carefully
gathered
data
from
342
survey
participants
were
then
examined
using
analytical
tools
structural
equation
modelling
(SEM)
importance–performance
map
analysis
(IPMA).
results
study
shed
light
how
much
perceived
augmentation
interaction
affect
consumers’
cognitive
emotive
reactions,
including
feelings
realism,
immersion,
telepresence.
Remarkably,
these
reactions
have
significant
influence
customers
behave.
study’s
distinctive
worth
found
its
creative
recommendations,
which
help
tech
firms
developers
improve
purchasing
experience
this
dynamic
digital
environment.
International Journal of Human-Computer Interaction,
Journal Year:
2023,
Volume and Issue:
40(22), P. 7043 - 7064
Published: Oct. 2, 2023
AbstractThe
Metaverse
holds
immense
potential
for
individuals,
organizations,
and
society,
providing
immersive
innovative
experiences.
However,
its
adoption
is
a
complex
process
influenced
by
various
factors
yet
to
be
thoroughly
understood.
Therefore,
this
systematic
review
aims
identify
classify
the
drivers
barriers
affecting
adoption.
Of
279
papers
gathered
from
Web
of
Science
Scopus
databases,
29
studies
fulfilled
eligibility
requirements
underwent
detailed
analysis.
The
identified
in
selected
were
classified
into
distinct
categories,
including
motivational
psychological
factors,
social
technological
Metaverse-related
characteristics,
learning
experience-related
inhibitors,
privacy
security
conditional
quality
economic-related
personalization
immersion-related
factors.
We
have
then
proposed
comprehensive
framework
based
on
taxonomy
guide
future
empirical
studies.
also
suggested
several
agendas
as
road
map
research
Based
these
findings,
presents
theoretical
contributions
practical
implications
developers
marketers.Keywords:
DriversbarriersMetaversetechnology
adoptionsystematic
reviewtheoretical
frameworkresearch
agenda
AcknowledgementsThis
work
was
supported
Tenaga
Nasional
Berhad
(TNB)
UNITEN
through
BOLD
Refresh
Postdoctoral
Fellowships
under
project
code
J510050002-IC-6
BOLDREFRESH2025-Centre
Excellence.Disclosure
statementNo
conflict
interest
reported
author(s).Additional
informationFundingThis
Excellence.Notes
contributorsMohammed
A.
Al-SharafiMohammed
Al-Sharafi
PhD
holder
Information
Systems,
currently
working
at
Institute
Informatics
Computing
Energy
Universiti
Nasional.
His
current
explores
impacts
emerging
technologies
socio-economic
environmental
sustainability,
he
proficient
applying
Quantitative
Methods
IS
research.Mostafa
Al-EmranMostafa
Al-Emran
an
Assistant
Professor
British
University
Dubai.
He
among
top
2%
scientists
world,
according
reports
published
Stanford
October
2020,
2021,
2022.
has
over
135
publications,
journal
articles,
books,
conferences,
book
chapters,
editorials.Noor
Al-QaysiNoor
Al-Qaysi
Technology
Education,
fellow
Her
interests
include
educational
technology
human–computer
interaction.Mohammad
IranmaneshMohammad
Iranmanesh
Associate
attached
La
Trobe
Business
School,
University.
more
than
100
articles
range
leading
academic
journals.
Mohammad
named
Top
40
Australia's
early
achievers
(Rising
Stars)
2020.Nazrita
IbrahimNazrita
Ibrahim
Visual
Informatics,
serving
senior
lecturer
She
specializes
user
experience
design
information
visualization.
exploring
focusing
energy
decarbonization
association
with
human
behavior.
