International Journal of Pharmaceutical and Healthcare Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 10, 2024

Purpose Despite the potential of mobile health applications in reducing barriers to accessing information and facilities, adoption usage such were low among low-income populations. This study aims examine use technology for management perceived working adults Hong Kong. Design/methodology/approach Semi-structured interviews conducted with 16 aged 25–45 from families. The interviewees asked about their perceptions health, they describe ideal app. Findings Interviewees often suffer physical pain many face relationship difficulties. They seek out actively on internet, using a phone. However, wearables is limited. included difficulties downloading registering, privacy concerns lack awareness apps available. prefer internet searching dedicated Their should be video based real-life narratives. concerned credibility provided preferred that engage professional authoritative sources. Research limitations/implications was convenience sample recruited through nonprofit organization. It has limitation generalizing results target population. Future studies can survey methodology test theoretical model linking intention technology. Studies experimental design investigate ease benefits different app designs. Practical implications These findings inform government’s department organizations designing appropriate those limited financial time resources. Originality/value There explore developed societies. To best authors’ knowledge, this one first qualitative Kong conditions

Language: Английский