Marketing Intelligence & Planning,
Journal Year:
2020,
Volume and Issue:
39(3), P. 345 - 360
Published: Aug. 19, 2020
Purpose
Drawing
on
service
logic,
the
authors
investigate
how
value
cocreation
leads
to
evangelical
brand-related
behaviors
(brand
defense
and
brand
advocacy).
The
analyze
interplay
between
customer
engagement
social
media
in
driving
these
outcomes.
also
consider
role
of
love
eliciting
behaviors.
Design/methodology/approach
Respondents
recruited
through
Amazon
MTurk
were
surveyed
use
tourism-related
decisions.
total
useable
sample
size
was
397.
Partial
least
squares
structural
equation
modeling
(PLS-SEM)
used
test
research
model.
Findings
Value
are
drivers
behaviors,
emphasizing
importance
two
marketing
they
drive
behavioral
Research
limitations/implications
Service
logic
highlights
significance
which,
love,
advocacy.
This
explains
mediation
our
model,
where
marketers
must
undertake
efforts
support
love.
Practical
implications
is
created
by
user
for
their
experiences
over
time.
Brands
owned
customers,
advocacy
them
be
earned.
Marketers
facilitate
creation
providing
resources
cocreate
brand.
Originality/value
Most
studies
from
an
in-role
and/or
extra-role
perspective
as
it
benefits
firms.
Through
illustrate
Sustainability,
Journal Year:
2018,
Volume and Issue:
10(10), P. 3529 - 3529
Published: Oct. 1, 2018
Rural
tourism
has
been
seen
during
the
last
decades
as
a
means
for
economic
development
of
sensitive
localities,
especially
in
rural
areas.
However,
little
research
conducted
on
sustainability
induced
by
activities
areas,
and
even
so,
with
contradictory
results.
Our
paper
investigated
how
impacted
sustainable
focusing
three
composite
indexes:
demographic
stability,
public
utilities,
socio-economic
sustainability.
Mann–Whitney
U
test
was
used
to
determine
differences
each
above-mentioned
indexes
between
localities
tourist
arrivals
those
without.
The
results
showed
that
there
is
significant
positive
effect
areas
translated
into
higher
values
all
analyzed.
This
study
brings
valuable
contributions
both
academics
policy-makers:
one
hand,
it
provides
new
insights
impact
activities;
other
offers
information
decisional
actors
regarding
strategies.
International Journal of Contemporary Hospitality Management,
Journal Year:
2019,
Volume and Issue:
31(3), P. 1309 - 1329
Published: March 18, 2019
Purpose
This
study
draws
on
the
service-dominant
(S-D)
logic
paradigm
to
examine
value
co-creation
and
co-destruction.
As
these
phenomena
are
driven
by
positive
negative
“customer-to-customer”
(C2C)
interactions,
this
paper
aims
their
influence
tourist
perceptions
of
service
quality
how
they
shape
affective
responses
toward
tourism
hospitality
services
brand
loyalty.
Design/methodology/approach
Following
a
comprehensive
literature
review,
authors
used
convenience
sampling
gather
large
sample
tourists
at
Shanghai
Disneyland,
recently
opened
already
popular
international
attraction.
Structural
equation
modeling
was
test
for
direct
moderated
relationships.
Findings
The
findings
indicated
that
C2C
interactions
have
significant
though
differential
impacts
customer
responses.
Furthermore,
it
found
visitor
arousal
mediated
relationship
between
Prior
experience
identified
as
moderator
in
co-destruction
process
during
encounters.
Practical
implications
is
one
first
concept
context.
It
contributes
demonstrating
merits
proactive
provision
operators,
taking
account
both
value.
Originality/value
extends
when
examining
context
also
knowledge
assessing
asymmetry
such
experience.
Journal of Sustainable Tourism,
Journal Year:
2020,
Volume and Issue:
29(6), P. 859 - 878
Published: Nov. 9, 2020
While
travel
has
long
been
resorted
to
as
a
pursuit
for
tourists'
well-being,
this
purpose
brought
into
question
by
the
sudden
public
health
emergency
of
COVID-19,
when
many
tourists
found
themselves
unwelcome
in
destination.
This
study
aims
explore
psychological
consequences
discriminative
experiences
through
survey
with
from
epicenter
China.
Building
on
social
identity
theory,
conceptual
model
is
proposed
test
how
perceived
discrimination
during
pandemic
could
devastate
travel-induced
well-being
aroused
anxious
sentiment.
In
addition,
response
styles
theory
postulates
that
repetitive
dwelling
negative
thoughts
will
prolong
depressive
process.
The
results
reveal
worries
over
COVID-19
trigger
ruminative
responses
symptoms
and
exacerbate
discrimination-induced
anxiety,
whereas
active
media
participation
serves
means
distraction
buffer
effects
distress.
provide
new
perspective
which
view
threats
wellness,
while
informing
tourism
authorities
buffering
mechanisms
crisis
reconcile
tourist
anxiety
rumination.
research
contributes
sustainable
literature
seldom
investigates
emergencies,
it
sheds
light
responsible
recovery
post-COVID
world.
Journal of Travel Research,
Journal Year:
2020,
Volume and Issue:
60(6), P. 1196 - 1212
Published: July 19, 2020
Applying
Norm
Activation
Theory
to
tourism,
this
study
develops
a
conceptual
model
for
both
tourists
and
residents
starting
from
their
awareness
of
the
negative
environmental
consequences
addressing
ascription
responsibility,
sensitivity,
place
attachment,
environmentally
responsible
behavior.
This
research
shows
that
responsibility
mediates
relationship
between
behavior
sensitivity
attachment
moderate
mediation.
Consequently,
developing
tourism
is
important
strong
The
split
compare
tourists,
systematic
differences
in
path
estimates
emerge
two
groups.
Furthermore,
different
types
are
compared,
revealing
unvaried
new
experienced
but
tourists’
visit
length
significantly
affects
attachment.
British Food Journal,
Journal Year:
2020,
Volume and Issue:
123(3), P. 849 - 868
Published: Nov. 17, 2020
Purpose
Social
media
is
still
influencing
consumers
and
extending
social
commerce
(S-Commerce)
use.
Different
activities
can
influence
the
users'
trust
e-satisfaction
at
different
levels,
which
in
turn
purchase
intentions.
This
evident
for
food
beverage
industry
as
S-Commerce
mediated
by
help
realise
a
shorter
time
to
market
meet
buyer
demands.
In
addition,
credibility
factors
may
Understanding
various
of
such
constructs,
namely
ratings,
reviews
referrals;
design
constructs
features
behavioural
trust,
satisfaction
motivation;
analysing
relationship
between
these
how
they
intentions
provide
deeper
insights
into
research,
decision-making
process
particularly
from
context.
Design/methodology/approach
Drawing
on
through
surface
well
e-commerce
satisfaction,
authors
have
proposed
research
model
investigate
intention
platforms.
Survey
data
were
collected
six
countries
Asia
analysed
using
SEM-PLS.
Findings
Results
indicated
that
both
significantly
leading
intention.
Furthermore,
credibility,
novel
predictor
context,
highly
significant
satisfaction.
Besides,
encouraged
it
was
identified
affects
results
adds
contribution
theory
practice
stream
discussed
end
paper.
Originality/value
The
this
contribute
literature
practical
implications
practitioners
industry.
As
such,
focussing
paper
analyses
activities,
buy.
Journal of Travel Research,
Journal Year:
2021,
Volume and Issue:
61(3), P. 565 - 580
Published: March 16, 2021
While
studies
have
documented
the
valence
(e.g.,
facilitation
and
harm)
of
residents’
behaviors
toward
tourists,
research
into
intensity
(i.e.,
activeness
or
passiveness)
for
such
corresponding
matrix
that
could
be
generated
by
considering
both
these
dimensions
in
context
tourism
remains
unexplored.
This
offers
a
more
holistic
conceptualization
generating
constitutes
framework
Behaviours
from
Intergroup
Affect
Stereotype
(BIAS)
Map.
Twelve
were
measured
cross-culturally
validated
via
samples
Hong
Kong,
Singapore,
United
States:
Active
Facilitation
socializing,
interacting,
starting
conversation
with
tourists);
Passive
tolerating,
accepting,
enduring
tourists’
behaviors);
Harm
mocking,
threatening,
being
unfriendly
to
resisting,
refraining,
reluctant
help
tourists).
provides
implications
policy
makers
manage
host–guest
relations
influence
destination
image
competitiveness.