Do value cocreation and engagement drive brand evangelism? DOI
Paul Harrigan, Sanjit Kumar Roy, Tom Chen

et al.

Marketing Intelligence & Planning, Journal Year: 2020, Volume and Issue: 39(3), P. 345 - 360

Published: Aug. 19, 2020

Purpose Drawing on service logic, the authors investigate how value cocreation leads to evangelical brand-related behaviors (brand defense and brand advocacy). The analyze interplay between customer engagement social media in driving these outcomes. also consider role of love eliciting behaviors. Design/methodology/approach Respondents recruited through Amazon MTurk were surveyed use tourism-related decisions. total useable sample size was 397. Partial least squares structural equation modeling (PLS-SEM) used test research model. Findings Value are drivers behaviors, emphasizing importance two marketing they drive behavioral Research limitations/implications Service logic highlights significance which, love, advocacy. This explains mediation our model, where marketers must undertake efforts support love. Practical implications is created by user for their experiences over time. Brands owned customers, advocacy them be earned. Marketers facilitate creation providing resources cocreate brand. Originality/value Most studies from an in-role and/or extra-role perspective as it benefits firms. Through illustrate

Language: Английский

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement DOI
Constantinos‐Vasilios Priporas, Nikolaos Stylos, Irene Kamenidou

et al.

Journal of Business Research, Journal Year: 2019, Volume and Issue: 119, P. 453 - 463

Published: May 24, 2019

Language: Английский

Citations

129

The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania DOI Open Access
Bogdan–Constantin Ibănescu, Oana Mihaela Stoleriu, Alina Munteanu

et al.

Sustainability, Journal Year: 2018, Volume and Issue: 10(10), P. 3529 - 3529

Published: Oct. 1, 2018

Rural tourism has been seen during the last decades as a means for economic development of sensitive localities, especially in rural areas. However, little research conducted on sustainability induced by activities areas, and even so, with contradictory results. Our paper investigated how impacted sustainable focusing three composite indexes: demographic stability, public utilities, socio-economic sustainability. Mann–Whitney U test was used to determine differences each above-mentioned indexes between localities tourist arrivals those without. The results showed that there is significant positive effect areas translated into higher values all analyzed. This study brings valuable contributions both academics policy-makers: one hand, it provides new insights impact activities; other offers information decisional actors regarding strategies.

Language: Английский

Citations

122

Co-creation and co-destruction of service quality through customer-to-customer interactions DOI
Jiaqi Luo, IpKin Anthony Wong, Brian King

et al.

International Journal of Contemporary Hospitality Management, Journal Year: 2019, Volume and Issue: 31(3), P. 1309 - 1329

Published: March 18, 2019

Purpose This study draws on the service-dominant (S-D) logic paradigm to examine value co-creation and co-destruction. As these phenomena are driven by positive negative “customer-to-customer” (C2C) interactions, this paper aims their influence tourist perceptions of service quality how they shape affective responses toward tourism hospitality services brand loyalty. Design/methodology/approach Following a comprehensive literature review, authors used convenience sampling gather large sample tourists at Shanghai Disneyland, recently opened already popular international attraction. Structural equation modeling was test for direct moderated relationships. Findings The findings indicated that C2C interactions have significant though differential impacts customer responses. Furthermore, it found visitor arousal mediated relationship between Prior experience identified as moderator in co-destruction process during encounters. Practical implications is one first concept context. It contributes demonstrating merits proactive provision operators, taking account both value. Originality/value extends when examining context also knowledge assessing asymmetry such experience.

Language: Английский

Citations

114

The social crisis aftermath: tourist well-being during the COVID-19 outbreak DOI
Fiona X. Yang, IpKin Anthony Wong

Journal of Sustainable Tourism, Journal Year: 2020, Volume and Issue: 29(6), P. 859 - 878

Published: Nov. 9, 2020

While travel has long been resorted to as a pursuit for tourists' well-being, this purpose brought into question by the sudden public health emergency of COVID-19, when many tourists found themselves unwelcome in destination. This study aims explore psychological consequences discriminative experiences through survey with from epicenter China. Building on social identity theory, conceptual model is proposed test how perceived discrimination during pandemic could devastate travel-induced well-being aroused anxious sentiment. In addition, response styles theory postulates that repetitive dwelling negative thoughts will prolong depressive process. The results reveal worries over COVID-19 trigger ruminative responses symptoms and exacerbate discrimination-induced anxiety, whereas active media participation serves means distraction buffer effects distress. provide new perspective which view threats wellness, while informing tourism authorities buffering mechanisms crisis reconcile tourist anxiety rumination. research contributes sustainable literature seldom investigates emergencies, it sheds light responsible recovery post-COVID world.

Language: Английский

Citations

102

#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram DOI Creative Commons
Raffaele Filieri, Dorothy A. Yen, Qionglei Yu

et al.

Tourism Management, Journal Year: 2021, Volume and Issue: 85, P. 104291 - 104291

Published: Feb. 21, 2021

Language: Английский

Citations

102

Achieving Environmentally Responsible Behavior for Tourists and Residents: A Norm Activation Theory Perspective DOI
Ilenia Confente, Daniele Scarpi

Journal of Travel Research, Journal Year: 2020, Volume and Issue: 60(6), P. 1196 - 1212

Published: July 19, 2020

Applying Norm Activation Theory to tourism, this study develops a conceptual model for both tourists and residents starting from their awareness of the negative environmental consequences addressing ascription responsibility, sensitivity, place attachment, environmentally responsible behavior. This research shows that responsibility mediates relationship between behavior sensitivity attachment moderate mediation. Consequently, developing tourism is important strong The split compare tourists, systematic differences in path estimates emerge two groups. Furthermore, different types are compared, revealing unvaried new experienced but tourists’ visit length significantly affects attachment.

Language: Английский

Citations

100

Co-creation experience and place attachment: Festival evaluation DOI
Carol Xiaoyue Zhang, Lawrence Hoc Nang Fong, ShiNa Li

et al.

International Journal of Hospitality Management, Journal Year: 2019, Volume and Issue: 81, P. 193 - 204

Published: May 22, 2019

Language: Английский

Citations

96

Cultural Ecosystem Services (CES) in landscapes with a tourist vocation: Mapping and modeling the physical landscape components that bring benefits to people in a mountain tourist destination in southeastern Brazil DOI
Laura Bachi, Sónia Maria Carvalho Ribeiro, Johannes Hermes

et al.

Tourism Management, Journal Year: 2019, Volume and Issue: 77, P. 104017 - 104017

Published: Oct. 29, 2019

Language: Английский

Citations

85

Investigating the antecedents of e-commerce satisfaction in social commerce context DOI
Razaz Waheeb Attar,

Mohana Shanmugam,

Nick Hajli

et al.

British Food Journal, Journal Year: 2020, Volume and Issue: 123(3), P. 849 - 868

Published: Nov. 17, 2020

Purpose Social media is still influencing consumers and extending social commerce (S-Commerce) use. Different activities can influence the users' trust e-satisfaction at different levels, which in turn purchase intentions. This evident for food beverage industry as S-Commerce mediated by help realise a shorter time to market meet buyer demands. In addition, credibility factors may Understanding various of such constructs, namely ratings, reviews referrals; design constructs features behavioural trust, satisfaction motivation; analysing relationship between these how they intentions provide deeper insights into research, decision-making process particularly from context. Design/methodology/approach Drawing on through surface well e-commerce satisfaction, authors have proposed research model investigate intention platforms. Survey data were collected six countries Asia analysed using SEM-PLS. Findings Results indicated that both significantly leading intention. Furthermore, credibility, novel predictor context, highly significant satisfaction. Besides, encouraged it was identified affects results adds contribution theory practice stream discussed end paper. Originality/value The this contribute literature practical implications practitioners industry. As such, focussing paper analyses activities, buy.

Language: Английский

Citations

81

Measuring the Valence and Intensity of Residents’ Behaviors in Host–Tourist Interactions: Implications for Destination Image and Destination Competitiveness DOI
Serene Tse, Vincent Wing Sun Tung

Journal of Travel Research, Journal Year: 2021, Volume and Issue: 61(3), P. 565 - 580

Published: March 16, 2021

While studies have documented the valence (e.g., facilitation and harm) of residents’ behaviors toward tourists, research into intensity (i.e., activeness or passiveness) for such corresponding matrix that could be generated by considering both these dimensions in context tourism remains unexplored. This offers a more holistic conceptualization generating constitutes framework Behaviours from Intergroup Affect Stereotype (BIAS) Map. Twelve were measured cross-culturally validated via samples Hong Kong, Singapore, United States: Active Facilitation socializing, interacting, starting conversation with tourists); Passive tolerating, accepting, enduring tourists’ behaviors); Harm mocking, threatening, being unfriendly to resisting, refraining, reluctant help tourists). provides implications policy makers manage host–guest relations influence destination image competitiveness.

Language: Английский

Citations

78