Journal of Hospitality and Tourism Technology,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 7, 2025
Purpose
The
integration
of
technology
in
the
cruise
ship
industry
offers
tourists
a
valuable
opportunity
to
engage
with
robotic
services
and
entertainment
while
on
board.
This
research
aims
explore
how
cruisers’
perceived
enjoyment
significantly
influences
disconfirmation
emotional
appeal
robots.
Design/methodology/approach
In
total,
500
cruisers
traveling
from
Florida,
who
had
experiences
Royal
Caribbean
Mediterranean
Shipping
Company
(MSC)
ships,
participated
data
collection
through
online
platform
Prolific,
reputable
for
academic
large
diverse
participant
pool;
404
sets
were
analyzed
partial
least
squares-structural
equation
model.
Findings
findings
underscore
positive
impact
travelers’
enjoyable
robots
not
only
enhance
their
but
also
contribute
stronger
effect.
Moreover,
customer
engagement
was
found
moderate
relationship
between
positively,
impacting
overall
satisfaction
travelers.
Originality/value
takes
unique
approach
subject,
offering
sentiment-based
understanding
ships.
Its
novel
perspective
these
makes
it
compelling
read
those
interested
intersection
hospitality.
Asia-Pacific Journal of Business Administration,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 25, 2025
Purpose
This
study
aims
to
explore
how
engagement
with
AI
mediates
the
relationship
between
adoption
in
tourism
and
resulting
smart
experiences,
which
ultimately
foster
both
love
perceived
happiness
among
tourists.
Design/methodology/approach
Data
were
collected
from
622
domestic
Thai
tourists
aged
19
above
who
visited
Khon
Kaen
Province
within
past
three
months
used
AI-powered
tools
for
tourism.
The
hypothesised
model
was
tested
using
structural
equation
modelling
(SEM)
through
a
two-step
approach.
Findings
reveals
that
successful
integration
of
largely
depends
on
depth
tourists’
these
technologies.
Greater
fosters
enriched
experiences
stronger
emotional
bonds.
Research
limitations/implications
utilises
stimulus-organism-response
(S-O-R)
examine
impact
tourist
behaviour,
making
substantial
theoretical
contributions
expanding
body
literature
Practical
implications
Tourism
operators
policymakers
should
prioritise
fostering
meaningful
technologies
enhance
strengthen
connections
destinations,
aligning
Thailand’s
digital
transformation
initiatives.
Originality/value
emphasises
crucial
role
–
rather
than
mere
shaping
outcomes,
thereby
contributing
Sustainability,
Journal Year:
2025,
Volume and Issue:
17(5), P. 2232 - 2232
Published: March 4, 2025
Entering
the
new
development
stage,
empowering
modern
tourism
system
by
upgrading
it
with
quality
productive
forces
(NQPF)
is
of
great
significance
in
promoting
high-quality
China’s
industry.
Based
on
panel
data
30
provinces
China
between
2018
and
2022,
two-way
fixed
effects
model,
mediated-effects
spatial
Durbin
model
SDM
were
constructed
using
STATA
16
for
empirical
analysis.
Results
indicated
that
NQPF
have
a
significant
facilitating
effect
system,
which
reflected
four
aspects:
industrial
efficiency
upgrading,
technology
structure
open
sharing
upgrading.
The
results
mechanism
test
show
dynamic
capacity
industry
plays
an
important
intermediary
role
process
system.
In
addition,
has
spillover
above
conclusions,
strengthening
cultivation
NQPF,
optimizing
capacity,
coordinated
regional
development,
policy
environment
are
proposed
order
to
further
enhance
overall
level
realize
tourism.
Journal of Hospitality and Tourism Technology,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 7, 2025
Purpose
The
integration
of
technology
in
the
cruise
ship
industry
offers
tourists
a
valuable
opportunity
to
engage
with
robotic
services
and
entertainment
while
on
board.
This
research
aims
explore
how
cruisers’
perceived
enjoyment
significantly
influences
disconfirmation
emotional
appeal
robots.
Design/methodology/approach
In
total,
500
cruisers
traveling
from
Florida,
who
had
experiences
Royal
Caribbean
Mediterranean
Shipping
Company
(MSC)
ships,
participated
data
collection
through
online
platform
Prolific,
reputable
for
academic
large
diverse
participant
pool;
404
sets
were
analyzed
partial
least
squares-structural
equation
model.
Findings
findings
underscore
positive
impact
travelers’
enjoyable
robots
not
only
enhance
their
but
also
contribute
stronger
effect.
Moreover,
customer
engagement
was
found
moderate
relationship
between
positively,
impacting
overall
satisfaction
travelers.
Originality/value
takes
unique
approach
subject,
offering
sentiment-based
understanding
ships.
Its
novel
perspective
these
makes
it
compelling
read
those
interested
intersection
hospitality.
