European Journal of Innovation Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 30, 2024
Purpose
This
study
aims
to
investigate
the
impact
of
digital
technologies
on
enhancing
visitor
engagement
and
behavioral
intentions
in
cultural
heritage
settings
within
metaverse.
Design/methodology/approach
The
work
proposes
an
extended
version
theory
planned
behavior
(TPB)
factors
influencing
individuals’
intention
engage
metaverse
experiences
sites.
To
this
aim,
research
employs
a
quantitative
approach,
utilizing
questionnaire
collect
data
from
participants.
We
selected
280
valid
responses
tourists.
Then,
structural
equation
model
(SEM)
was
developed
analyze
relationships
between
TPB
novel
constructs,
namely
utilitarian
value,
hedonic
value
social
endogenous
latent
variable
intention.
Findings
results
emphasize
that
participate
sites
relies
multifaceted
process.
All
are
supported,
except
influence
perceived
control
experiences.
Originality/value
originality
lies
its
exploration
hedonic,
values
visitors’
context
museums.
Industrial Management & Data Systems,
Journal Year:
2025,
Volume and Issue:
125(5), P. 1732 - 1766
Published: April 3, 2025
Purpose
This
paper
aims
to
develop
and
validate
a
comprehensive
scale
measure
presence
in
metaverse
tourism,
which
merges
virtual
real
environments
offer
immersive
cultural
sensory
experiences.
Despite
its
critical
role
shaping
experiences,
tourism
has
been
insufficiently
studied,
there
is
currently
no
well-established
tool
this
fundamental
construct.
Design/methodology/approach
research
conducted
three
studies.
In
Study
1,
multidimensional
developed
based
on
insights
from
literature
online
interactions.
2
involves
conducting
exploratory
confirmatory
factor
analyses
survey
samples
assess
the
reliability
validity
of
scale.
3
applies
within
nomological
network
examine
potential
influence
traveler
Findings
The
findings
demonstrate
that
second-order
construct
consisting
four
dimensions:
self-presence,
social
presence,
space
presence.
Different
dimensions
significantly
contribute
travelers’
sense
meaningfulness
willingness
revisit.
Ultimately,
confirms
36-item
tourism.
Originality/value
study
addresses
gap
by
providing
quantify
validated
not
only
advances
theoretical
understanding
but
also
offers
practical
applications
for
enhancing
design
evaluation
International Journal of Contemporary Hospitality Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Oct. 8, 2024
Purpose
This
study
aims
to
investigate
the
impact
of
virtual
tours
on
engagement
and
travel
intentions
older
adults,
emphasizing
role
emotional
informative
content.
It
enhance
confidence
reduce
stress
among
travelers,
fostering
inclusive
tourism
through
advanced
avatar
technology.
Design/methodology/approach
Using
two
between-subjects
experiments,
this
research
compares
effects
emotion-driven
knowledge-centric
adults.
explores
mediating
reduction,
along
with
moderating
influence
positive
psychological
cues
intentions.
Findings
The
results
highlight
potential
technology
in
promoting
tourism.
Emotionally
engaging
significantly
increase
adults
by
boosting
alleviating
stress,
enhancing
these
effects.
Practical
implications
offers
valuable
insights
for
industry
stakeholders
suggesting
development
avatar-based
tailored
cognitive
needs
travelers.
approach
could
create
more
accessible
satisfying
experiences
Originality/value
extends
socioemotional
selectivity
theory
realm
metaverse
travel,
providing
a
novel
perspective
metaverse.
underscores
importance
addressing
Tourism Review,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 22, 2025
Purpose
This
paper
aims
to
analyse
the
effect
of
vision,
hearing
and
haptics
on
tourism
metaverse
previews
pre-experiences
compares
effects
intention
visit.
Design/methodology/approach
A
sample
172
individuals
answered
an
online
survey
about
their
previous
interaction
with
–
104
had
previews,
68
pre-experiences.
Then,
a
case
study
pre-experience
was
analysed
strengthen
further
understand
quantitative
study.
Findings
While
vision
are
significant
in
only
contribute
obtaining
sense
presence
pre-experiences,
although
potential
hearing.
Tourism
have
stronger
positive
impact
visit
destination
than
previews.
Practical
implications
Practitioners
should
integrate
despite
costs
involved,
because
immersive
has
intentions
However,
dependence
sensorial
stimuli
growth
may
limit
advantages
as
alternative
for
impaired
tourists
reduce
overtourism.
Originality/value
clarifies
different
that
each
sensory
stimulus
presence,
depending
levels
immersiveness,
requiring
congruence.
The
value
is
highlighted
evidence
strengthening
Journal of Hospitality and Tourism Technology,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Nov. 15, 2024
Purpose
This
paper
aims
to
compare
the
differences
between
single-
and
multi-person
interactions
in
virtual
tourism,
underpinned
by
stimulus-organism-response
(S-O-R)
framework
media
richness
theory
(MRT).
Design/methodology/approach
In
this
study,
quantitative
data
gathered
from
questionnaires
applied
558
individuals
was
analyzed
using
partial
least
squares
structural
equation
modeling.
The
moderating
role
of
interaction
type
tested
through
multigroup
analysis
(MGA).
Findings
results
showed
that
vividness
positively
influenced
telepresence,
perceived
attractiveness
authentic
experiences;
telepresence
affected
experiences
attractiveness;
impacted
willingness
visit
both
groups.
A
difference
detected
two
groups
perceptions
were
more
easily
transformed
into
a
group.
Interaction
moderated
effect
on
telepresence.
had
significant
among
those
who
participated
tourism
together.
Originality/value
model
developed
explain
how
considering
relationships
reality,
as
well
social
aspect.