Beyond Reality: Examining the Opportunities and Challenges of Cross-Border Integration between Metaverse and Hospitality Industries

Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 32(7), P. 967 - 980

Published: June 6, 2023

The study explores the opportunities and challenges that cross-border integration of "Metaverse + hotel" brings to visitors hospitality industry. analyses engagement differences between Metaverse hotels traditional online/offline strategies regarding immersion, community interaction, personalization, environmental perception, participation. hotel impact realistic simulation, personalized service, customer engagement, consumer follow-up feedback. Further, it industry enhancing organizational performance, co-creating value for stakeholders, influencing relationship management, changing how managers communicate. Finally, technology raises security issues, technical barriers, high costs, uncertain user needs.

Language: Английский

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Metaverse in education: A systematic literature review

Cogent Social Sciences, Journal Year: 2023, Volume and Issue: 9(2)

Published: Sept. 1, 2023

This article presents a summary of the prior studies on use metaverse in sector education using systematic literature review. The bibliometric analysis this study is used to analyse published works order pinpoint leading experts field, important subtopics, and potential research prospects. We also identify most significant articles as well patterns clusters related subjects. Our main findings showed that three phrases "education," "application," "metaverse" occurred frequently were connected one another. part shows concepts such "challenge," "teaching," "knowledge" have not been thoroughly researched. emphasises significance appropriate learning settings, class layouts, development didactic strategies, teacher preparation programmes. Finally, results present recommendations for future field provides an in-depth look at uses metaverses education.

Language: Английский

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Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks

Internet Research, Journal Year: 2023, Volume and Issue: 34(1), P. 107 - 128

Published: Sept. 12, 2023

Purpose The study aims to explore the digital fashion trend within Metaverse, characterized by non-fungible tokens (NFTs), across Twitter networks. Integrating theories of diffusion innovation, two-step flow communication and self-efficacy, authors aimed uncover structure influencer's social roles undertaken entities in fostering collaboration for advancement Metaverse fashion. Design/methodology/approach Social network analysis examined critical graph metrics profile, visualize, cluster unstructured data. used NodeXL program analyze two hashtag keyword networks, “#metaverse fashion” “#metawear,” using API Cluster, semantic, time series analyses were performed visualize contents contexts Findings results unraveled “broadcast network” influencers' opinion leaders market mavens Twitter's diffusion. innovators early adopters among influencers comparable collaborating competition venues, promoting awareness participation during specific “fad” periods, particularly when NFTs cryptocurrencies became intertwined with Metaverse. Originality/value contributed theory building integrating three theories, emphasizing effective influencers, organizations, venues broadcasting shared validation multi-faceted Network Analysis was crucial timely insights, highlighting equity capturing consumers' attention driving engagement ownership

Language: Английский

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Metaverse in services marketing: an overview and future research directions

Service Industries Journal, Journal Year: 2023, Volume and Issue: 43(15-16), P. 1140 - 1172

Published: Sept. 21, 2023

Although it is still at the inception stage, Metaverse likely to revolutionize service marketing and management by disrupting existing business strategies, consumer norms, practices. However, most of research focuses on co-creation metaverstic experiences in terms interaction, but not purchase experience process actual products services. This study proposes a conceptual framework that explains how why will have significant impacts creation delivery experiences, those through provision functional hedonic benefits various stakeholders. also discusses potential mitigating decision risks attributed uncertainties associated with offerings, information overload, confusion ecosystems customers' journey. Since adoption implications for all stakeholders while presenting challenges, challenges are discussed. provides agenda investigate possible industries.

Language: Английский

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Metaverse Perspectives

Advances in social networking and online communities book series, Journal Year: 2024, Volume and Issue: unknown, P. 62 - 75

Published: June 6, 2024

The metaverse, a virtual realm, has drawn considerable attention from academicians as well policymakers in recent years. In this chapter, we explored the metaverse's social, economic, and environmental effects, which align with various UN Sustainable Development Goals (SDGs), using an interdisciplinary perspective to show how it might transcend geographical borders promote sustainability. This study adds ethical sustainable development of digital technologies by analysing opinions about influence on SDGs. It will help administrations, corporations, communities use metaverse make world more inclusive, equitable, sustainable. We are still learning fits into development, scholars examining positive negative aspects. area must balance technical innovation global sustainability progresses towards future.

Language: Английский

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Employees' training experience in a metaverse environment? Feedback analysis using structural topic modeling

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 208, P. 123636 - 123636

Published: Aug. 15, 2024

Language: Английский

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Evolution and trends of the metaverse in business and management: A bibliometric analysis

Review of Managerial Science, Journal Year: 2024, Volume and Issue: unknown

Published: March 2, 2024

Abstract The Metaverse is an immersive digital environment that enables users, through avatars, to create worlds, objects, and interact with each other for various purposes. Furthermore, its significance in Business Management increasingly evident. objective of this research examine the evolution, trends, approaches related field Management. This study presents a comprehensive contextualization bibliometric analysis existing literature area. In phase, publications per year, citations received most cited publications, languages used were examined. These analyses provided overview temporal evolution research, influential language diversity Subsequently, was conducted using Co-citation, Bibliographic coupling, Co-occurrence author keywords. helped identify relationships between scientific works, thematic connections, collaborations among researchers studied field. use Web Science database ensured quality comprehensiveness collected data, while Vosviewer tool facilitated efficient visualization results. findings provide detailed understanding landscape Management, revealing key areas focus, significant contributions, collaboration networks. insights can be valuable researchers, professionals, regulators

Language: Английский

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Unveiling barriers to the integration of blockchain‐based circular economy and Industry 5.0 in manufacturing industries: A strategic prioritization approach

Business Strategy and the Environment, Journal Year: 2024, Volume and Issue: unknown

Published: July 31, 2024

Abstract Although Industry 4.0 plays the role of a catalyst in transition from linear economy to circular (CE), some sustainability goals are neglected by prioritizing machines over humans. 5.0 insists on combining technology with human values achieve sustainable development goals. Therefore, integration CE and leads synergy various industries, especially manufacturing industries. However, their is always associated challenges barriers. This study identifies set these barriers electric vehicle battery production industry financial, technical, supply chain, cultural, regulatory processes perspectives through deep literature review. The fuzzy weighted influence non‐linear gauge system method used analyze relationship between identified prioritization. Finally, we leverage knowledge four experts an company Southeast Asia validate proposed approach rank results demonstrate that immature providers biggest obstacle blockchain‐based industry.

Language: Английский

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Are We Ready for the Metaverse? Implications, Legal Landscape, and Recommendations for Responsible Development

Deleted Journal, Journal Year: 2025, Volume and Issue: 4(1)

Published: Feb. 18, 2025

Abstract The Metaverse, an interconnected, immersive, and persistent multi-user environment blending physical digital realities, has transformative potential for society but also poses significant risks individuals, businesses, the environment. This study addresses research gap in understanding these multifaceted implications by employing integrated approach. Initially, a literature review explores opportunities presented Metaverse. We then focus on to six sets of fundamental rights, analyzing existing legal standards their applicability through doctrinal analysis socio-legal research. frameworks included this are General Data Protection Regulation (GDPR), Charter Fundamental Rights European Union, Digital Services Act (DSA), EU AI (AIA). Finally, mitigate identified risks, we provide dual-pronged recommendations that combine regulatory measures technological strategies. serves as white paper, mapping Metaverse landscape providing actionable insights policymakers, industry stakeholders, technology developers. Our findings emphasize need comprehensive approach integrates robust with cutting-edge technical safeguards ensure responsible sustainable development.

Language: Английский

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Educational futures of intelligent synergies between humans, digital twins, avatars, and robots - the iSTAR framework

Journal of Applied Learning & Teaching, Journal Year: 2023, Volume and Issue: 6(2)

Published: Oct. 17, 2023

With the rapid advances of Artificial Intelligence (AI) and its technologies, human teachers machines are now capable collaborating to effectively achieve specified outcomes. In educational settings, such collaboration requires consideration several dimensions ensure safe, responsible, ethical usage. While various research studies have discussed human-machine or cooperation in education, a framework is needed that aligns with contemporary affordances. Providing can help better understand how team up education what should be considered while doing so. To address this gap, paper outlines iSTAR (Intelligent Synergy collaborative teaching: utilizing digital Twins, Avatars/Agents Robots) framework. represents as an ecosystem goes beyond simple between education. Therefore, it presents core DELTA (design, ethics, learning, teaching assessments) designing learning opportunities.

Language: Английский

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