Braving digital retail frontier through artificial intelligence: rhetoric, reality, institutionalization
Tharaka Liyanage,
No information about this author
Ishini Gunasekara,
No information about this author
Sasuni Sipnara
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et al.
International Journal of Retail & Distribution Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 5, 2025
Purpose
This
study
explores
how
artificial
intelligence
(AI)
has
been
intertwined
with
rhetoric
and
the
journey
of
institutionalization
in
selected
case
firms.
The
mechanism
institutionalizing
AI
into
organizational
processes,
future
technology
transformation
driving
forces
behind
implementation
is
being
explored.
Design/methodology/approach
It
adopts
qualitative
methodology
multiple
approach,
drawing
evidence
from
ten
leading
retail
sector
organizations
that
have
practicing
for
over
a
decade.
main
data
collection
method
was
face-to-face
in-depth
interviews,
supplemented
by
focus
group
discussion
documentary
reviews.
From
theoretical
stance,
paper
draws
on
notions
institutionalism.
Findings
Empirical
findings
revealed
rhetorical
power
word
convinces
management
firm
to
embrace
AI.
In
contrast
hype
media,
real
application
not
lived
up.
Therefore,
delves
noticeable
discrepancy
between
buzz
surrounding
its
actual
use
sectors.
Originality/value
contributes
research
postulating
even
though
carries
prompt
implementation,
far
excitements.
Foregrounding
institutionalism,
it
extends
existing
institutional
theory-inspired
research.
also
offers
learning
points
practitioners
illustrating
rise
fall
story.
further
showcases
tools
techniques
could
be
used
business,
gets
implicated
firm’s
business
excellence
ensuing
control
ramifications.
Language: Английский
When humble AI meets narcissistic customers: A terror management perspective
Jing Liu,
No information about this author
Fu‐Chieh Hsu,
No information about this author
Jing Yu
No information about this author
et al.
International Journal of Information Management,
Journal Year:
2025,
Volume and Issue:
83, P. 102904 - 102904
Published: March 31, 2025
Language: Английский
Navigating Uncertainty: Exploring Consumer Acceptance of Artificial Intelligence Under Self-Threats and High-Stakes Decisions
Technology in Society,
Journal Year:
2024,
Volume and Issue:
unknown, P. 102732 - 102732
Published: Oct. 1, 2024
Language: Английский
Framework for adoption of generative AI for information search of retail products and services
International Journal of Retail & Distribution Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Nov. 5, 2024
Purpose
Generative
artificial
intelligence
(GAI)
can
disrupt
how
consumers
search
for
information
on
retail
products/services
online
by
reducing
overload.
However,
the
risk
associated
with
GAI
is
high,
and
its
widespread
adoption
product/service
purposes
uncertain.
This
study
examined
psychological
drivers
that
impact
consumer
of
platforms
search.
Design/methodology/approach
We
conducted
31
in-depth,
semi-structured
interviews
lead
users
regarding
The
data
were
analysed
using
a
grounded
theory
paradigm
thematic
analysis.
Findings
Results
show
experience
uncertainty
about
GAI’s
functioning.
Their
trust
in
impacts
usage
this
technology
provides
unique
settings
to
investigate
potential
additional
factors,
leveraging
UTAUT
as
theoretical
basis.
identified
three
overarching
themes
–
characteristics,
readiness
characteristics
possible
adoption.
Originality/value
Consumers
seek
exhaustive
reliable
purchase
decisions.
Due
abundance
information,
they
reduce
overload
providing
synthesized
customized
results.
reliability,
trustworthiness
accuracy
have
been
questioned.
functioning
opaque;
popular
model
such
general
unlikely
explain
totality
GAI.
Hence,
research
context.
It
identifies
determinants/antecedents
relevant
variables
develops
an
integrated
conceptual
explaining
Language: Английский