Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products DOI Open Access
Dimitrios Theocharis, Georgios Tsekouropoulos

Sustainability, Journal Year: 2025, Volume and Issue: 17(9), P. 4124 - 4124

Published: May 2, 2025

Generation Z is emerging as a powerful force in shaping global consumer behavior, particularly the market of digital and technological products. This study examines how specific branding dimensions, such online brand experience, engagement, image, trust, loyalty, awareness, behavioral intention, knowledge, influence Gen Z’s purchase emphasizing sustainable consumption. Sustainable consumption, this context, refers to preference for tech products that minimize environmental impact through eco-friendly design, energy efficiency, responsible sourcing. Using quantitative approach, cross-sectional research explores effects knowledge on purchasing newly launched align with sustainability. Data were collected from sample using combination convenience systematic sampling, multiple regression analysis identified most significant predictors intention. The results indicate loyalty play crucial roles, having greater while awareness also contribute. However, engagement intention have weaker effects. These findings suggest brands targeting should prioritize building strong, trustworthy, engaging presence highlighting their sustainability efforts, when consumers favorable interactions brand, perceive its image positively, trust it, feel loyal they are more likely consider offerings. enhances understanding behavior offers insights businesses seeking foster consumption by importance developing marketing strategies strengthen cultivate clearly communicate values, content, transparent messaging, eco-conscious branding, effectively among environmentally conscious digitally driven generation.

Language: Английский

Does the Environmental Regulation Intensity and ESG Performance Have a Substitution Effect on the Impact of Enterprise Green Innovation: Evidence from China DOI Open Access
Fengyan Wang, Ziyuan Sun

International Journal of Environmental Research and Public Health, Journal Year: 2022, Volume and Issue: 19(14), P. 8558 - 8558

Published: July 13, 2022

Against the background of green and sustainable development strategy, it is an effective way to carry out innovation cope with increasing intensity government environmental regulation for enterprises. Nevertheless, regulatory role ESG performance has been ignored. Based on panel data from Chinese listed companies 2010 2019, this paper mainly studies whether have a substitution effect impact by constructing double fixed model. The empirical results showed that first, positive conducive promoting innovation. Second, there U-shaped relationship between high-quality innovation, which reflects "offset before compensation". With regulation, tends crowd low-quality further improves practical test "Porter Hypothesis". Third, negative enterprise means effect, heterogeneous in different This makes beneficial exploration how affect demonstrates reveals macro policies behavior micro subjects, contributes improvement concept theory.

Language: Английский

Citations

70

How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility DOI Creative Commons

Yanping Gong,

Jun Xiao, Xiuyuan Tang

et al.

Frontiers in Psychology, Journal Year: 2023, Volume and Issue: 14

Published: March 15, 2023

Today’s civilization faces serious challenges related to sustainability. Without the support of society, organizations can no longer continually build their enterprises. The pressure sustainable development goals are also enhancing on companies. Thus, marketing managers place a strong emphasis meeting socio-ethical demands target audience, whether it is through cultural promotion, environmental conservation, or disaster relief initiatives. This study explores how influences customer engagement and purchase intention. For data collection, self-administered questionnaire was distributed 393 purchasers potential electric vehicles, structural equation model (SEM) test conducted using Mplus 8.0 software. results showed that: First, outcome states that valuable for improving brand image. Second, image good in Chinese market automobiles. Third, appeal purchasing intentions increased by Fourth, useful instrument long-term engagement. Fifth, CSR has significant role consumers’ make purchases. Most notably, acts as helpful moderator relationship between company Lastly, strengthens link intentions. research offers theoretical framework practical implications initiatives an important antecedent organizational outcomes vehicle sector China.

Language: Английский

Citations

40

The Impact of ESG on Brand Trust and Word of Mouth in Food and Beverage Companies: Focusing on Jeju Island Tourists DOI Open Access

Gumkwang Bae,

Sangmook Lee,

Bui-Kim Luan

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(3), P. 2348 - 2348

Published: Jan. 27, 2023

This study conducted to verfiy the structural causal relationship between ESG attributes of food and beverage companies, trust, word mouth (WOM) as perceived by consumers visiting Jeju Island. The present used respondents who understand management selected a representative company in service business (e.g., Starbucks Reusable Cup or Samdasoo Unlabeled, etc.). A survey was requested from an online company, total 521 participants were for data analysis. IBM 24.0 program AMOS 22.0 employed conduct statistic Present demonstrated follows. First, result hypothesis testing three brand environmental factor (E) social (S) have significant positive (+) effect on trust. Second, influence WOM showed that factors critical antecedents WOM. Next, verifying trust WOM, had By hypotheses, current identified companies customers’ These founding differences variables directly affect among recognized tourists Island about Jeju-based practicing management. Furthermore, it confirmed value formed these companies’ activities could consumers’ intentions. Hence, intends expand range ESG-related academic views suggest meaningful marketing implications various want practice

Language: Английский

Citations

27

Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention DOI
Peggy Ng, Cherry Tin Yan Cheung, Kam Kong Lit

et al.

Business Strategy and the Environment, Journal Year: 2023, Volume and Issue: 33(2), P. 1024 - 1039

Published: Aug. 16, 2023

Abstract Daily green products have gained growing awareness in recent years. Perceived values of consumers are crucial for companies to promote the formation holistic value consumers. In addition, understanding different motivation types adopt purchase behavior is critical. To answer research call better conceptualize intention, this study aims investigate how consumers' perceived influence types, and turn, affect their behavioral intention. An extended model by integrating customer theory (CVT) self‐determination (SDT) developed explain Three hundred five participants were recruited, findings analyzed using partial least square structural equation modelling (PLS‐SEM). Results suggested that three (i.e., emotional value, functional relational value) significantly predict product while predicts four regulations external regulation, introjected identified integrated regulation). also showed autonomous regulation regulation) These provide theoretical implications SDT field business strategy management practical businesses governments.

Language: Английский

Citations

24

Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image DOI

Tanya Rastogi,

Bhawna Agarwal, Gurram Gopal

et al.

Journal of Cleaner Production, Journal Year: 2024, Volume and Issue: 440, P. 140808 - 140808

Published: Jan. 21, 2024

Language: Английский

Citations

16

Advancing green innovations in pharmaceutical firms towards societal development: nurturing customers' health and building loyalty DOI
Haining Chen,

John Yaw Akparep,

Inusah Sulemana

et al.

Environment Development and Sustainability, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 15, 2024

Language: Английский

Citations

10

Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry DOI
Wanyu Mou, S. Mostafa Rasoolimanesh, Stephanie Hui-Wen Chuah

et al.

Journal of Hospitality and Tourism Insights, Journal Year: 2024, Volume and Issue: 7(2), P. 844 - 867

Published: Feb. 5, 2024

Purpose As perceived corporate social responsibility (CSR) has become one of the long-term sustainable development strategies for many companies, this paper investigates interrelationships between values (SVs), CSR and customer behaviour in restaurant industry. Design/methodology/approach To gather data needed to meet study aims, we conducted an online survey patrons China, used partial least squares structural equation modelling (PLS-SEM) analyse proposed models test hypotheses. Findings The obtained findings confirm that three studied SV dimensions (equality, respect nature shared responsibility) have positive effects on CSR, which turn significantly affects word mouth (WOM). Moreover, mediates relationship SVs WOM but no impact revisit intention. Practical implications results practical managers Restaurant can prioritize their efforts based relative importance dimensions, is useful generating WOM. Originality/value Even though widely recognised, it insufficiently from perspective customers. This research not only addresses gap, also expands current understanding CSR.

Language: Английский

Citations

9

Enhancing competitiveness and sustainability in Spanish agriculture: The role of technological innovation and corporate social responsibility DOI Creative Commons
Emilio Abad‐Segura, Francisco José Castillo‐Díaz, Ana Batlles‐delaFuente

et al.

Business Strategy & Development, Journal Year: 2024, Volume and Issue: 7(4)

Published: Oct. 10, 2024

Abstract This study explores the integration of sustainable technological innovation (STI) and corporate social responsibility (CSR) within Spanish agricultural sector, aiming to enhance competitiveness sustainability. Departing from previous research that often underrepresents unique dynamics this our analysis employs both theoretical frameworks empirical data assess interplay between STI CSR. We develop a composite CSR indicator analyze its association with regional R&D + i investment across Spain. Findings indicate adoption, particularly in precision agriculture smart livestock management, significantly enhances outcomes by optimizing resource utilization minimizing environmental impact. However, notable disparities emerge, influenced economic resources, infrastructure, policy environments. contributes literature elucidating role fostering practices underscores necessity for targeted interventions support regions lagging performance. The results advocate integrating strategies ensure long‐term sustainability sector.

Language: Английский

Citations

9

Promoting Parental Loyalty Through Social Responsibility: The Role of Brand Trust and Perceived Value in Chinese Kindergartens DOI Creative Commons

Xinxin Hao,

Chenwei Ma, Min Wu

et al.

Behavioral Sciences, Journal Year: 2025, Volume and Issue: 15(2), P. 115 - 115

Published: Jan. 23, 2025

The role of social responsibility in kindergartens is critical for fostering parental loyalty, especially amid declining enrollment rates China. However, the relationship between kindergarten responsibility, brand trust, perceived value, and loyalty not well understood. This study investigates influence on focusing mediating roles trust value. A nationwide survey was conducted, collecting 745 valid responses from parents across 27 provinces Data were analyzed using PROCESS macro, with mediation effects tested via bias-corrected nonparametric percentile bootstrap method. findings reveal that significantly enhances both directly indirectly through Brand identified as strongest mediator, particularly non-inclusive kindergartens, where its effect more pronounced. also found higher education levels income tend to have lower perceptions affecting their loyalty. These results suggest must tailor strategies different parent demographics types maximize emphasizes importance strengthening specific implications inclusive kindergartens. By understanding can develop targeted improve competitiveness engagement.

Language: Английский

Citations

1

The Connection between Absorptive Capacity and Green Innovation: The Function of Board Capital and Environmental Regulation DOI Open Access
Sohail Ahmad Javeed, Boon Heng Teh, Tze San Ong

et al.

International Journal of Environmental Research and Public Health, Journal Year: 2023, Volume and Issue: 20(4), P. 3119 - 3119

Published: Feb. 10, 2023

The stress of environmental regulations, sustainable development objectives, and global warming is becoming more prominent now. Most studies conclude that the industrial sector largely at fault under tremendous pressure to address these climate change issues. This study highlights significance green innovation Chinese firms in mitigating conservational challenges, probes association between absorptive capacity. Additionally, board capital (the social human directors) regulation-both drivers innovation-are explored as moderators With appropriate econometric methods theoretical support from natural resource-based review, resource dependency theory, Porter hypothesis, results indicate positive relationship They also reveal regulation moderators, emphasizing their innovation. offers several suggestions directives for stakeholders, such businesses, policymakers, governments, foster greater profitability, minimizing negative consequences.

Language: Английский

Citations

19