Sustainability,
Journal Year:
2025,
Volume and Issue:
17(9), P. 4124 - 4124
Published: May 2, 2025
Generation
Z
is
emerging
as
a
powerful
force
in
shaping
global
consumer
behavior,
particularly
the
market
of
digital
and
technological
products.
This
study
examines
how
specific
branding
dimensions,
such
online
brand
experience,
engagement,
image,
trust,
loyalty,
awareness,
behavioral
intention,
knowledge,
influence
Gen
Z’s
purchase
emphasizing
sustainable
consumption.
Sustainable
consumption,
this
context,
refers
to
preference
for
tech
products
that
minimize
environmental
impact
through
eco-friendly
design,
energy
efficiency,
responsible
sourcing.
Using
quantitative
approach,
cross-sectional
research
explores
effects
knowledge
on
purchasing
newly
launched
align
with
sustainability.
Data
were
collected
from
sample
using
combination
convenience
systematic
sampling,
multiple
regression
analysis
identified
most
significant
predictors
intention.
The
results
indicate
loyalty
play
crucial
roles,
having
greater
while
awareness
also
contribute.
However,
engagement
intention
have
weaker
effects.
These
findings
suggest
brands
targeting
should
prioritize
building
strong,
trustworthy,
engaging
presence
highlighting
their
sustainability
efforts,
when
consumers
favorable
interactions
brand,
perceive
its
image
positively,
trust
it,
feel
loyal
they
are
more
likely
consider
offerings.
enhances
understanding
behavior
offers
insights
businesses
seeking
foster
consumption
by
importance
developing
marketing
strategies
strengthen
cultivate
clearly
communicate
values,
content,
transparent
messaging,
eco-conscious
branding,
effectively
among
environmentally
conscious
digitally
driven
generation.
International Journal of Environmental Research and Public Health,
Journal Year:
2022,
Volume and Issue:
19(14), P. 8558 - 8558
Published: July 13, 2022
Against
the
background
of
green
and
sustainable
development
strategy,
it
is
an
effective
way
to
carry
out
innovation
cope
with
increasing
intensity
government
environmental
regulation
for
enterprises.
Nevertheless,
regulatory
role
ESG
performance
has
been
ignored.
Based
on
panel
data
from
Chinese
listed
companies
2010
2019,
this
paper
mainly
studies
whether
have
a
substitution
effect
impact
by
constructing
double
fixed
model.
The
empirical
results
showed
that
first,
positive
conducive
promoting
innovation.
Second,
there
U-shaped
relationship
between
high-quality
innovation,
which
reflects
"offset
before
compensation".
With
regulation,
tends
crowd
low-quality
further
improves
practical
test
"Porter
Hypothesis".
Third,
negative
enterprise
means
effect,
heterogeneous
in
different
This
makes
beneficial
exploration
how
affect
demonstrates
reveals
macro
policies
behavior
micro
subjects,
contributes
improvement
concept
theory.
Frontiers in Psychology,
Journal Year:
2023,
Volume and Issue:
14
Published: March 15, 2023
Today’s
civilization
faces
serious
challenges
related
to
sustainability.
Without
the
support
of
society,
organizations
can
no
longer
continually
build
their
enterprises.
The
pressure
sustainable
development
goals
are
also
enhancing
on
companies.
Thus,
marketing
managers
place
a
strong
emphasis
meeting
socio-ethical
demands
target
audience,
whether
it
is
through
cultural
promotion,
environmental
conservation,
or
disaster
relief
initiatives.
This
study
explores
how
influences
customer
engagement
and
purchase
intention.
For
data
collection,
self-administered
questionnaire
was
distributed
393
purchasers
potential
electric
vehicles,
structural
equation
model
(SEM)
test
conducted
using
Mplus
8.0
software.
results
showed
that:
First,
outcome
states
that
valuable
for
improving
brand
image.
Second,
image
good
in
Chinese
market
automobiles.
Third,
appeal
purchasing
intentions
increased
by
Fourth,
useful
instrument
long-term
engagement.
Fifth,
CSR
has
significant
role
consumers’
make
purchases.
Most
notably,
acts
as
helpful
moderator
relationship
between
company
Lastly,
strengthens
link
intentions.
research
offers
theoretical
framework
practical
implications
initiatives
an
important
antecedent
organizational
outcomes
vehicle
sector
China.
Sustainability,
Journal Year:
2023,
Volume and Issue:
15(3), P. 2348 - 2348
Published: Jan. 27, 2023
This
study
conducted
to
verfiy
the
structural
causal
relationship
between
ESG
attributes
of
food
and
beverage
companies,
trust,
word
mouth
(WOM)
as
perceived
by
consumers
visiting
Jeju
Island.
The
present
used
respondents
who
understand
management
selected
a
representative
company
in
service
business
(e.g.,
Starbucks
Reusable
Cup
or
Samdasoo
Unlabeled,
etc.).
A
survey
was
requested
from
an
online
company,
total
521
participants
were
for
data
analysis.
IBM
24.0
program
AMOS
22.0
employed
conduct
statistic
Present
demonstrated
follows.
First,
result
hypothesis
testing
three
brand
environmental
factor
(E)
social
(S)
have
significant
positive
(+)
effect
on
trust.
Second,
influence
WOM
showed
that
factors
critical
antecedents
WOM.
Next,
verifying
trust
WOM,
had
By
hypotheses,
current
identified
companies
customers’
These
founding
differences
variables
directly
affect
among
recognized
tourists
Island
about
Jeju-based
practicing
management.
Furthermore,
it
confirmed
value
formed
these
companies’
activities
could
consumers’
intentions.
Hence,
intends
expand
range
ESG-related
academic
views
suggest
meaningful
marketing
implications
various
want
practice
Business Strategy and the Environment,
Journal Year:
2023,
Volume and Issue:
33(2), P. 1024 - 1039
Published: Aug. 16, 2023
Abstract
Daily
green
products
have
gained
growing
awareness
in
recent
years.
Perceived
values
of
consumers
are
crucial
for
companies
to
promote
the
formation
holistic
value
consumers.
In
addition,
understanding
different
motivation
types
adopt
purchase
behavior
is
critical.
To
answer
research
call
better
conceptualize
intention,
this
study
aims
investigate
how
consumers'
perceived
influence
types,
and
turn,
affect
their
behavioral
intention.
An
extended
model
by
integrating
customer
theory
(CVT)
self‐determination
(SDT)
developed
explain
Three
hundred
five
participants
were
recruited,
findings
analyzed
using
partial
least
square
structural
equation
modelling
(PLS‐SEM).
Results
suggested
that
three
(i.e.,
emotional
value,
functional
relational
value)
significantly
predict
product
while
predicts
four
regulations
external
regulation,
introjected
identified
integrated
regulation).
also
showed
autonomous
regulation
regulation)
These
provide
theoretical
implications
SDT
field
business
strategy
management
practical
businesses
governments.
Journal of Hospitality and Tourism Insights,
Journal Year:
2024,
Volume and Issue:
7(2), P. 844 - 867
Published: Feb. 5, 2024
Purpose
As
perceived
corporate
social
responsibility
(CSR)
has
become
one
of
the
long-term
sustainable
development
strategies
for
many
companies,
this
paper
investigates
interrelationships
between
values
(SVs),
CSR
and
customer
behaviour
in
restaurant
industry.
Design/methodology/approach
To
gather
data
needed
to
meet
study
aims,
we
conducted
an
online
survey
patrons
China,
used
partial
least
squares
structural
equation
modelling
(PLS-SEM)
analyse
proposed
models
test
hypotheses.
Findings
The
obtained
findings
confirm
that
three
studied
SV
dimensions
(equality,
respect
nature
shared
responsibility)
have
positive
effects
on
CSR,
which
turn
significantly
affects
word
mouth
(WOM).
Moreover,
mediates
relationship
SVs
WOM
but
no
impact
revisit
intention.
Practical
implications
results
practical
managers
Restaurant
can
prioritize
their
efforts
based
relative
importance
dimensions,
is
useful
generating
WOM.
Originality/value
Even
though
widely
recognised,
it
insufficiently
from
perspective
customers.
This
research
not
only
addresses
gap,
also
expands
current
understanding
CSR.
Business Strategy & Development,
Journal Year:
2024,
Volume and Issue:
7(4)
Published: Oct. 10, 2024
Abstract
This
study
explores
the
integration
of
sustainable
technological
innovation
(STI)
and
corporate
social
responsibility
(CSR)
within
Spanish
agricultural
sector,
aiming
to
enhance
competitiveness
sustainability.
Departing
from
previous
research
that
often
underrepresents
unique
dynamics
this
our
analysis
employs
both
theoretical
frameworks
empirical
data
assess
interplay
between
STI
CSR.
We
develop
a
composite
CSR
indicator
analyze
its
association
with
regional
R&D
+
i
investment
across
Spain.
Findings
indicate
adoption,
particularly
in
precision
agriculture
smart
livestock
management,
significantly
enhances
outcomes
by
optimizing
resource
utilization
minimizing
environmental
impact.
However,
notable
disparities
emerge,
influenced
economic
resources,
infrastructure,
policy
environments.
contributes
literature
elucidating
role
fostering
practices
underscores
necessity
for
targeted
interventions
support
regions
lagging
performance.
The
results
advocate
integrating
strategies
ensure
long‐term
sustainability
sector.
Behavioral Sciences,
Journal Year:
2025,
Volume and Issue:
15(2), P. 115 - 115
Published: Jan. 23, 2025
The
role
of
social
responsibility
in
kindergartens
is
critical
for
fostering
parental
loyalty,
especially
amid
declining
enrollment
rates
China.
However,
the
relationship
between
kindergarten
responsibility,
brand
trust,
perceived
value,
and
loyalty
not
well
understood.
This
study
investigates
influence
on
focusing
mediating
roles
trust
value.
A
nationwide
survey
was
conducted,
collecting
745
valid
responses
from
parents
across
27
provinces
Data
were
analyzed
using
PROCESS
macro,
with
mediation
effects
tested
via
bias-corrected
nonparametric
percentile
bootstrap
method.
findings
reveal
that
significantly
enhances
both
directly
indirectly
through
Brand
identified
as
strongest
mediator,
particularly
non-inclusive
kindergartens,
where
its
effect
more
pronounced.
also
found
higher
education
levels
income
tend
to
have
lower
perceptions
affecting
their
loyalty.
These
results
suggest
must
tailor
strategies
different
parent
demographics
types
maximize
emphasizes
importance
strengthening
specific
implications
inclusive
kindergartens.
By
understanding
can
develop
targeted
improve
competitiveness
engagement.
International Journal of Environmental Research and Public Health,
Journal Year:
2023,
Volume and Issue:
20(4), P. 3119 - 3119
Published: Feb. 10, 2023
The
stress
of
environmental
regulations,
sustainable
development
objectives,
and
global
warming
is
becoming
more
prominent
now.
Most
studies
conclude
that
the
industrial
sector
largely
at
fault
under
tremendous
pressure
to
address
these
climate
change
issues.
This
study
highlights
significance
green
innovation
Chinese
firms
in
mitigating
conservational
challenges,
probes
association
between
absorptive
capacity.
Additionally,
board
capital
(the
social
human
directors)
regulation-both
drivers
innovation-are
explored
as
moderators
With
appropriate
econometric
methods
theoretical
support
from
natural
resource-based
review,
resource
dependency
theory,
Porter
hypothesis,
results
indicate
positive
relationship
They
also
reveal
regulation
moderators,
emphasizing
their
innovation.
offers
several
suggestions
directives
for
stakeholders,
such
businesses,
policymakers,
governments,
foster
greater
profitability,
minimizing
negative
consequences.