Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products DOI Open Access
Dimitrios Theocharis, Georgios Tsekouropoulos

Sustainability, Journal Year: 2025, Volume and Issue: 17(9), P. 4124 - 4124

Published: May 2, 2025

Generation Z is emerging as a powerful force in shaping global consumer behavior, particularly the market of digital and technological products. This study examines how specific branding dimensions, such online brand experience, engagement, image, trust, loyalty, awareness, behavioral intention, knowledge, influence Gen Z’s purchase emphasizing sustainable consumption. Sustainable consumption, this context, refers to preference for tech products that minimize environmental impact through eco-friendly design, energy efficiency, responsible sourcing. Using quantitative approach, cross-sectional research explores effects knowledge on purchasing newly launched align with sustainability. Data were collected from sample using combination convenience systematic sampling, multiple regression analysis identified most significant predictors intention. The results indicate loyalty play crucial roles, having greater while awareness also contribute. However, engagement intention have weaker effects. These findings suggest brands targeting should prioritize building strong, trustworthy, engaging presence highlighting their sustainability efforts, when consumers favorable interactions brand, perceive its image positively, trust it, feel loyal they are more likely consider offerings. enhances understanding behavior offers insights businesses seeking foster consumption by importance developing marketing strategies strengthen cultivate clearly communicate values, content, transparent messaging, eco-conscious branding, effectively among environmentally conscious digitally driven generation.

Language: Английский

Toward Economic Growth and Value Creation Through Social Entrepreneurship: Modelling the Mediating Role of Innovation DOI Creative Commons
Wenjie Wang

Frontiers in Psychology, Journal Year: 2022, Volume and Issue: 13

Published: June 15, 2022

The concept of social entrepreneurship emerged as a significant factor that contributes toward public welfare and prosperity. Recent studies showed influences the economic growth sustainability state. Therefore, underlying aim this study was to investigate impact on sustainable value creation. This also undertook observe mediating role innovation in relationship between A questionnaire technique adopted obtain data from 343 tour operators China. Smart-PLS software used analyze through aid structural equation modelling (SEM) technique. results revealed has an effect demonstrated Moreover, it observed mediated Theoretically, made valuable contribution by examining creation mediator. In terms practical implications, would certainly policymakers devise policies strategies encourage promote entrepreneurship. future can introduce other moderating variables order gain deeper insight into phenomenon.

Language: Английский

Citations

27
Understanding the Impact of ESG on Brand Trust and Customer Engagement DOI Creative Commons
Suchart Tripopsakul, Wilert Puriwat

Journal of Human Earth and Future, Journal Year: 2022, Volume and Issue: 3(4), P. 430 - 440

Published: Dec. 1, 2022

Businesses all over the world are paying more attention to environmental, social, and governance (ESG) investment initiatives. However, few studies discuss its impact on customers' attitudes brand perception. The purpose of this research was verify causal relationship between ESG initiatives, trust, customer engagement as perceived by customers in Thailand. An online survey requested, a total 175 participants were chosen for data analysis. To conduct statistical analysis, partial least squares structural equation modeling (PLS-SEM) used with SMARTPLS3 program. findings showed that three elements have significant positive effects trust engagement. result mediation analysis revealed significantly mediates association environmental pillar (B = 0.527) has largest followed social 0.315) 0.239) pillars. On one hand, strongest predictor is 0.594), environment 0.513) 0.181) Additionally, it established value created businesses’ initiatives could direct effect Therefore, study’s objectives increase diversity scholarly perspectives offer valuable marketing implications companies desire implement strategies. Doi: 10.28991/HEF-2022-03-04-03 Full Text: PDF

Language: Английский

Citations

25
Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty DOI Open Access
Nguyen Khanh Hai Tran

Business Strategy & Development, Journal Year: 2023, Volume and Issue: 6(4), P. 1006 - 1017

Published: Sept. 13, 2023

Abstract While previous research have established the advantages of environmental reputation (ER) in realm brand development, this article examines role ER on value green brands food production industry, based customer perceptions a newly emerging market, using insights from signal theory and Hierarchy Effects Model (HEM). The study data was obtained consumers who regularly make purchasing decisions for green‐labeled Vietnam. results suggest that is critical factor to develop equity (GBE). This achieved by developing image (GBI), establishing trust (GBT), fostering loyalty (GBL). provide significant contribution promoting development customers' awareness encouraging activities programs enhance strengthen GBI, GBT, GBL towards brands. In addition findings, has limitations suggests future directions.

Language: Английский

Citations

12
The impact of corporate social responsibility on green innovation: do industry, data type and region matter? a meta-analysis research DOI Creative Commons
Hasan Emin Gürler

Environment Development and Sustainability, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 7, 2024

Abstract This study aims to explore the relationship between corporate social responsibility (CSR) and green innovation due fragmented inconsistent findings in previous research. To achieve this, a meta-analysis is conducted on 29 peer-reviewed articles. The aim unravel overall CSR identify potential factors that may influence this relationship, such as industry, data type, region. author’s results concluded robust remains consistent strong, whether manufacturing or other industries. Moreover, outcomes indicate research based primary demonstrates more than secondary studies. also bring attention regional differences innovation, with studies North America displaying most notable influence. represents first-ever comprehensive meta-analytic investigation into innovation.

Language: Английский

Citations

4
Customer Engagement and Customer Relationship Management Capabilities’ Effects on Innovation Performance and Customer Distrust’s Moderating Role DOI Open Access
Rima H. Binsaeed, Zahid Yousaf, Adriana Grigorescu

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(12), P. 9475 - 9475

Published: June 13, 2023

This research aims to investigate how customer relationship management capabilities (CRMCs) improve engagement and innovation performance. Customer is also tested as a mediator between CRM Furthermore, the distrust moderating role was studied towards CRMCs engagement. Data were collected from 491 owner/managers of SMEs working in Saudi Arabia. The findings revealed that positively predict directly affects performance acts well. In addition, proved moderates on link adds marketing theory practices highlighted achieving It explored, considering data base SME owners managers, mechanism achievement through CRMC improvements allow businesses have sustainable development better integration market.

Language: Английский

Citations

10
Investigating the effects of corporate social responsibility on sustainable consumer purchase behavior DOI
Bharti Ramtiyal, Paras Garg,

Shubha Johari

et al.

Journal of Global Operations and Strategic Sourcing, Journal Year: 2023, Volume and Issue: 17(1), P. 1 - 27

Published: July 19, 2023

Purpose Sustainable manufacturing practices are excessively being practised in the industry today. The impact on sustainability is ever more visible to stakeholders because of faster and efficient communication due social media internet. This paper aims study greenwashing by corporations stakeholders’ environmental concerns consumers’ sustainable purchase behaviour. Design/methodology/approach relationships between impression “greenwash”, purchasing behaviour, green word-of-mouth brand loyalty were investigated this quantitative study. Participants who made up a representative sample filled out written surveys. variables interest evaluated using scales that have undergone validation. Structural equation modelling was used mediation analysis investigate mediating impacts loyalty. goal offer empirical proof how these factors affected choices for products. Findings Analysis relationship perceived customer effectiveness concern behaviour has been studied. Research limitations/implications implicates company primarily markets basic products or services must invest informing people about proper practices, lot harm environment can be reduced. Originality/value Corporate greenwashing, also called false greening, received much public attention recently. unethical corporations, which previously majorly went unnoticed, recently gained visibility. one early attempts towards establishing effect corporate consumer

Language: Английский

Citations

10
How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement DOI Open Access
Yihan Huang, Daehwan Kim

Sustainability, Journal Year: 2023, Volume and Issue: 15(17), P. 12840 - 12840

Published: Aug. 24, 2023

In the context of sports fitness centers, understanding relationship between service quality and customer experience is crucial for enhancing loyalty building long-term relationships. This study aims to explore impact factors on satisfaction, trust, commitment, loyalty, with a specific focus moderating role sport involvement in shaping consumer experiences perceptions. For this purpose, cross-sectional survey was conducted 606 consumers centers Zhengzhou, China. The results latent moderated structural equation (LMS) analysis via Mplus version 8 indicate positive tangibility, reliability, responsiveness, assurance, empathy satisfaction centers. Additionally, positively affects trust which turn affect loyalty. Furthermore, moderates effects satisfaction. Finally, commitment mediate present has theoretical implications through illuminating process mechanism effect it empirically shows different patterns depending involvement. provide practical developing effective

Language: Английский

Citations

10
Building Trust through ESG: A Study on Consumer Behaviour in Sustainable Fashion DOI Creative Commons
Neha Rastogi, Jitendra Singh,

Shagun Tyagi

et al.

F1000Research, Journal Year: 2025, Volume and Issue: 14, P. 97 - 97

Published: Jan. 16, 2025

Background This study explores the influence of Environmental, Social, and Governance (ESG) practices on consumer purchasing decisions in fashion industry. It examines how corporate image word-of-mouth (WOM) mediate relationship between ESG trust, impacting purchase intent. Methods A structured questionnaire was distributed online to 393 participants aware practices, targeting Generation Z consumers. The survey assessed demographics, awareness, brand image, WOM, using a Likert scale across five constructs: Practices, Corporate Image, Trust, Purchase Intention. Data were analyzed with Structural Equation Modeling (SEM) IBM AMOS, following two-step process: Confirmatory Factor Analysis (CFA) for validation path analysis hypothesis testing. Results findings indicate that significantly enhance positive which, turn, foster trust. has substantial impact trust (p < .001), while WOM also contributes .001). Trust found be strong predictor intention, demonstrating mediating role behavior. Conclusions are critical shaping perceptions fostering loyalty sector. By building trustworthy encouraging brands can effectively decisions. highlights competitive advantage implementing particularly appealing consumers who value sustainability ethical business practices.

Language: Английский

Citations

0
Assessing the impact of source credibility on fast fashion brand loyalty DOI

Florence Cia Shane Low,

Yen-Nee Goh, Chee Ngee Lim

et al.

Journal of Fashion Marketing and Management, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 18, 2025

Purpose This study assesses the impact of source (influencer’s) credibility on brand trust that leads to loyalty towards a fast fashion brand. Design/methodology/approach The stimulus-organism-response (S-O-R) framework is adopted in this study. A quantitative was conducted by administering questionnaires target respondents. partial least squares structural equation modeling (PLS-SEM) using SmartPLS implemented analyze 206 collected responses. Findings SEM outcomes statistically support suggested paths. show order importance components affecting consumer trustworthiness, expertise, similarity and attractiveness. Additionally, directly affected trust. Research limitations/implications current offers understanding into influencers' trust, which can lead customer toward also aids marketing practitioners keeping track other attributes deciding if influencers are good fit for brands. Future research should explore potential impacts recommendation intention build an effective word-of-mouth strategy. Originality/value explains literature justifying S-O-R framework.

Language: Английский

Citations

0
The Impact of Sustainable Technologies on Business Strategy and Competitiveness DOI
Emilio Abad‐Segura, Francisco José Castillo‐Díaz, Ana Batlles‐delaFuente

et al.

Environmental footprints and eco-design of products and processes, Journal Year: 2025, Volume and Issue: unknown, P. 103 - 130

Published: Jan. 1, 2025

Language: Английский

Citations

0