Sustainability,
Journal Year:
2025,
Volume and Issue:
17(8), P. 3717 - 3717
Published: April 20, 2025
The
rapid
expansion
of
digital
platforms
has
significantly
influenced
consumer
purchasing
behaviors,
particularly
in
the
agri-food
sector.
Therefore,
this
paper
investigates
key
factors
driving
customers’
intention
to
use
green
delivery
apps
(GAFDAs)
by
integrating
trust
and
electronic
word
mouth
(eWOM)
into
Theory
Planned
Behavior
(TPB)
framework.
Additionally,
study
examines
gender
as
a
moderating
variable,
assessing
whether
its
influence
alters
relationships
between
determinants
behavioral
intention.
Data
were
collected
from
252
Algerian
consumers,
proposed
model
was
tested
using
SmartPLS
4
SPSS
26.0.
results
confirm
that
attitude,
subjective
norms,
perceived
control
(PBC),
trust,
eWOM
positively
GAFDAs,
with
PBC
emerging
strongest
predictor.
Moreover,
moderates
effect
on
intention,
influencing
men’s
adoption
decisions
but
not
those
females.
In
contrast,
norms
are
stronger
predictors
for
female
consumers.
These
findings
highlight
importance
gender-specific
marketing
strategies
enhance
GAFDA
adoption.
This
contributes
literature
extending
TPB
eWOM,
moderation,
offering
valuable
insights
marketers,
policymakers,
app
developers
promoting
sustainable
food
consumption.
International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(2)
Published: Feb. 13, 2024
Abstract
Digital
transformation
has
had
an
unprecedented
influence
on
all
sectors
of
business
over
the
last
decade.
We
are
now
entering
era
characterized
by
extensive
digital
businesses,
society,
and
consumers.
Therefore,
become
a
pivotal
focus
for
organizations
across
various
in
recent
years.
Despite
differing
scholarly
perspectives
concept
elements
transformation,
consensus
exists
that
it
significantly
impacts
consumer
decisions
necessitates
organizational
adaptation.
Recent
challenges
such
as
COVID‐19
pandemic
have
further
accelerated
need
its
effects
This
editorial
perspective
this
most
important
topic
to
establish
future
research
agenda
encompassing
dimensions
transformation.
The
purpose
is
review
from
multidisciplinary
viewpoint
provide
insights
into
several
key
domains—Internet‐of‐Things,
social
media,
mobile
apps,
artificial
intelligence,
augmented
virtual
reality,
metaverse,
corporate
responsibility—that
poised
fuel
pace
Each
domain
analyzed
through
lens
introduction,
role,
importance,
multifaceted
impact,
conclusions.
Future
directions
suggested.
PLoS ONE,
Journal Year:
2024,
Volume and Issue:
19(2), P. e0296339 - e0296339
Published: Feb. 15, 2024
The
rapid
development
of
live-streaming
e-commerce
has
driven
billions
sales
revenues
and
made
customers’
purchase
intention
a
life-and-death
issue
for
sellers.
This
study
examines
the
influencing
factors
from
value
perspective
by
adopting
extending
Theory
Consumption
Values
(TCV).
We
also
incorporated
streamer
popularity
as
moderating
variable
to
reveal
its
significant
impact
on
e-commerce.
collected
457
valid
online
questionnaires
Chinese
users.
Our
findings
show
that
five
six
consumption
values,
namely
functional,
social,
emotional,
conditional,
self-gratification
value,
are
drivers
intention.
In
addition,
strengthened
influence
deepens
current
understanding
customer
research
establishing
validating
comprehensive
model,
reveals
decisive
role
multi-dimensional
in
industry.
could
guide
merchants
increase
reallocating
their
resources
different
values
optimising
investment
strategy
popular
streamers.
Sustainability,
Journal Year:
2023,
Volume and Issue:
15(7), P. 5690 - 5690
Published: March 24, 2023
Digital
transformation
has
altered
the
way
customers
interact
with
restaurants.
As
a
result,
digital
had
an
enormous
impact,
changing
restaurant
customer
value.
Therefore,
this
research
aims
to
develop
dynamic
and
sustainable
method
for
creating
value
in
transformation.
This
study
suggested
capabilities
orientation
as
process
model
(i.e.,
sensing,
seizing,
transforming,
refining)
create
We
chose
fast-food
restaurants
Egypt
examine
proposed
using
qualitative
approach
of
semi-structured
interviews
managers
hospitality
experts.
The
findings
indicated
that
restaurants’
different
tools
(e.g.,
innovation,
SWOT
analysis,
artificial
intelligence,
new
technology
selection
criteria,
maturity,
building
several
platforms,
gathering
analyzing
customers’
online
reviews)
help
them
However,
interviewees
highlighted
how
well-suited
are
serve
drivers
expands
theory
by
adding
proactive
reactive
feedback)
provides
in-depth
explanation
implement
executing
developing
Marketing Intelligence & Planning,
Journal Year:
2023,
Volume and Issue:
41(7), P. 923 - 944
Published: Aug. 24, 2023
Purpose
The
purpose
of
this
study
is
to
clarify
the
findings
and
criticisms
in
extant
literature
concerning
theory
consumption
values
(TCV)
by
conducting
a
meta-analysis
(1)
examine
extent
which
influence
consumer
behavior
(2)
explore
contextual
methodological
factors
that
may
account
for
between-study
variance
focal
relationship.
Design/methodology/approach
employs
random-effects
model
psychometric
approach
82
studies
with
297
effect
sizes
34
countries
between
1991
2022,
inclusive.
Findings
Results
reveal
have
positive
significant
moderate
on
behavior.
Moreover,
emotional
value
most
influential
predictor
behavior,
while
social
weakest.
Furthermore,
study's
show
some
relationship
Practical
implications
highlight
managers
can
work
prompt
responses
like
attitude,
intention,
satisfaction
overall
perception.
However,
must
consider
relevance
depends
significantly
outcome
variable
context,
calls
tailored-made
marketing
strategy
appeal
consumers'
diverse
needs
wants.
Originality/value
Besides
providing
empirical
evidence
broad
validity
TCV,
first
meta-analytic
review
integrates
several
insights
provide
valuable
research
directions
future
researchers
insightful
practitioners.
