In
the
rapidly
evolving
realm
of
e-commerce,
equilibrium
between
demand
and
supply
is
a
linchpin
for
operational
success
financial
viability.
This
abstract
encapsulates
core
challenge
optimizing
decision-making
processes
within
e-commerce
applications
to
navigate
intricate
landscape
dynamics.
With
consumer
preferences
in
state
constant
flux
market
trends
at
an
unprecedented
pace,
lies
comprehending
responding
adeptly
these
fluctuations.
The
primary
objective
devise
dynamic,
analytics-driven
frameworks
that
empower
platforms
optimize
their
dynamics,
simultaneously
ensuring
customer
satisfaction
sustainable
business
growth.
stakeholders
most
affected
by
efficacy
strategies
include
managers,
chain
professionals,
consumers,
further
emphasizing
urgency
relevance
this
issue
contemporary
landscape.
current
study,
Analysis
Variance
(ANOVA)
approach
has
been
used
examine
potential
influence
employment
on
high,
moderate,
low
levels
supply.
ANOVA,
or
analysis
variance,
statistical
method
often
workforce
diversity
research.
Its
purpose
evaluate
if
there
are
statistically
significant
disparities
certain
outcome
variable
among
various
employee
groups,
as
determined
characteristics.
Electronic Commerce Research and Applications,
Journal Year:
2024,
Volume and Issue:
65, P. 101404 - 101404
Published: April 28, 2024
Extended
reality
(XR)
has
attracted
the
attention
of
both
scholars
and
practitioners,
literature
addressing
XR
in
e-commerce
context
expanded.
Based
on
reviewed
literature,
current
study
applied
a
systematic
review
method
to
investigate
use
at
individual-consumer
level.
It
aimed
holistically
explain
how
affects
individual
consumers
B2C
e-commerce.
The
screening
71
selected
peer-reviewed
journal
articles
that
had
been
published
since
2000
enabled
research
identify
which
factors
affect
for
consumers.
Specifically,
this
analyzed
effects
stimuli
consumers'
cognitive,
emotional,
attitudinal,
behavioral
responses
XR-based
interacting
among
technological,
consumer,
product-related
factors.
review's
findings,
an
integrated
framework
is
proposed
influences
consumers,
four
avenues
future
are
recommended.
This
provides
with
holistic
understanding
also
practitioners
useful
guidelines
concerning
consumer
experience
management
online
shopping.
International Journal of Human-Computer Interaction,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 15
Published: June 6, 2024
With
the
rapid
global
growth
of
digital
fashion,
virtual
clothing
has
recently
become
a
hot
research
topic.
However,
there
is
still
little
literature
exploring
mutual
influence
between
design
features
and
consumer
purchase
intentions.
This
study
delves
into
dynamic
relationship
attributes
tendencies,
seeking
to
foster
balanced
development
industry.
Following
review,
this
formulated
theoretical
model
that
includes
seven
key
latent
factors:
Interactivity,
Aesthetic,
Creativity,
Vividness,
Satisfaction,
Flow
experience,
Purchase
Intention.
Anchored
in
Stimulus-Organism-Response
(SOR)
paradigm,
conducted
offline
trials
where
respondents
tried
on
using
AR
as
stimulus,
carefully
examining
data
from
295
respondents.
The
analysis
shows
while
Interactivity
Aesthetics
significantly
increase
likelihood
purchases,
Creativity
Vividness
lack
direct
substantial
impact
intent.
Satisfaction
experience
are
important
mediating
variables
profoundly
purchasing
decisions
for
clothing.
findings
provide
new
insights
marketing
strategies,
emphasizing
importance
optimizing
user
interaction
Aesthetic
experiences
enhancing
Frontiers in Virtual Reality,
Journal Year:
2025,
Volume and Issue:
6
Published: Feb. 12, 2025
Virtual
Try-On
cosmetics
apps
based
on
Augmented
Reality
(AR)
technology
can
improve
both
consumer
product
evaluation
and
purchase
decisions,
while
also
supporting
companies’
marketing
strategies.
This
study
explores
the
factors
influencing
use
of
AR-based
by
administering
Technology
Acceptance
Model
(TAM)
additional
scales
a
sample
634
Italian
consumers.
Perceived
Informativeness
(PI)
Ease
Use
(PEOU)
were
hypothesized
as
predictors
TRUST,
DOUBT,
Makeup
Involvement
(MI),
Diagnosticity
(PD),
Behavioral
Intention
(BI),
with
Enjoyment
(PE)
acting
mediating
variable.
The
structural
equation
model
(SEM)
confirmed
PI
strong
predictor,
PE
serving
key
mediator.
findings
suggest
that
moderate
level
PEOU
is
ideal
-
excessive
simplicity
or
playfulness
increases
DOUBT
decreases
TRUST.
Both
PD
BI
are
positively
affected
AR
experience,
their
coexistence
being
crucial
for
effective
app
usage.
Additionally,
PI,
mediated
PE,
significantly
influences
BI,
emphasizing
role
information
in
decision-making.
These
results
provide
valuable
insights
industry,
offering
guidance
to
refine
user
experiences
enhance
engagement
satisfaction.
Spanish Journal of Marketing - ESIC,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 8, 2025
Purpose
Based
on
stimulus-organism-response
(SOR)
theory,
this
research
delves
into
the
connections
between
key
contextual
aspects
of
live
streaming
(i.e.
interactivity,
visualization
and
communication
immediacy)
consumers’
purchase
intention
through
perceived
utilitarian
hedonic
values.
This
paper
aims
to
provide
an
overview
influential
mechanisms
customers’
behaviors.
Design/methodology/approach
The
study
involves
441
respondents
as
survey
participants,
employing
a
five-point
Likert
scale
for
data
collection.
gathered
information
encompasses
demographic
details
constructs
associated
with
SOR
theory.
To
scrutinize
measurement
model’s
convergent
discriminant
validity,
along
testing
hypotheses
using
bootstrapping
method,
confirmatory
factor
analysis
partial
least
squares
structural
equation
modeling
are
applied.
Findings
findings
highlight
significance
interactivity
visualization,
showcasing
positive
correlation
values
in
utilitarianism
hedonism.
However,
expected
connection
immediacy
is
not
supported.
Furthermore,
value
emerge
crucial
factors
significantly
linked
intention,
acting
essential
mediators
context.
Originality/value
highlights
interaction
characteristics
customer
engagement
via
results
lead
understanding
influence
(e.g.
visualization)
mediated
by
values,
contributing
related
literature
practices.
