The ‘Wild West’ of Wagering Affiliate Marketing and Implications for Gambling Harm DOI Creative Commons
Nerilee Hing, Matthew Rockloff, Matthew Browne

et al.

International Journal of Mental Health and Addiction, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 29, 2024

Wagering affiliate marketing is a performance-based system where online wagering operators pay third parties (affiliates) to recruit and engage customers for them. Despite widespread use, it has attracted limited research attention in Australia elsewhere. This exploratory Australian study aimed capture key informant perspectives on (1) the features of (2) how may increase risk gambling harm. Interviews were conducted with 44 individuals from 28 organisations representing operators, affiliates, regulators legal advisors, support providers. Based thematic analysis, findings identified numerous business payment models used that can Affiliate marketers are paid generous commissions by purposefully encourage new bet existing more. In direct conflict harm minimisation objectives, incentivised target bettors high-loss potential people at-risk deceptive predatory practices likely attract vulnerable people. The current regulatory environment capacity monitor prevent harmful illegal further hampered both scale industry its dynamic hidden practices. inform future test relationships between They also prompt consideration more effective regulation ways consumer awareness about misleading

Language: Английский

“It’s changing our lives, not for the better. It’s important that we have a say”. The role of young people in informing public health and policy decisions about gambling marketing DOI Creative Commons
Hannah Pitt, Simone McCarthy, Melanie Randle

et al.

BMC Public Health, Journal Year: 2024, Volume and Issue: 24(1)

Published: July 26, 2024

Marketing has a significant impact on the normalisation of gambling for youth across globe. This included shaping positive attitudes towards gambling, as well increasing social and cultural acceptance - particularly aligned with valued activities such sport. Because this, public health experts argue that marketing poses risk to wellbeing youth. While young people are increasingly exposed to, impacted by products, they rarely consulted about policy issues options. study aimed explore Australians' perceptions current responses advertising, whether thought should be involved in discussions decisions regulations, their duty governments protect from industry strategies.

Language: Английский

Citations

5
Gambling advertising regulation in Ghana: what do we know and where to next? DOI Creative Commons
Emmanuel Badu, Gemma Crawford, Jonathan Hallett

et al.

Journal of Public Health Policy, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 17, 2025

In Ghana and many other sub-Saharan African countries gambling advertising has become pervasive due to weak regulations that allow operators zealously promote their products as a risk-free way make money. this commentary, we provide public health perspective based on document analysis of the Gaming Commission's guidelines advertisements, recommendations for strengthening Ghana's regulatory environment. With industry intensifying its focus new markets grow sustain profits, global players entering market, competition market share will most likely intensify with an associated aggressive increase in advertising. Accordingly, strengthened regulation underpinned by principles is required restrict across all forms media regulate content. The next step action should advocating review (gambling) Act.

Language: Английский

Citations

0
Influencer-Driven Gambling Content and Its Impact on Children and Young People: A Scoping Study DOI Creative Commons
Elvira Bolat, Constantina Panourgia, Ala Yankouskaya

et al.

Current Addiction Reports, Journal Year: 2025, Volume and Issue: 12(1)

Published: Jan. 17, 2025

Language: Английский

Citations

0
The Psychosocial and Marketing Factors That Motivate and Sustain Youth Sports Betting in Australia: A Qualitative Study DOI Creative Commons
Gianluca Di Censo, Paul Delfabbro, Daniel L. King

et al.

International Journal of Mental Health and Addiction, Journal Year: 2025, Volume and Issue: unknown

Published: March 4, 2025

Language: Английский

Citations

0
Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality DOI Creative Commons
Priska Breves, Nicole Liebers, Zeph M. C. van Berlo

et al.

Journal of Interactive Advertising, Journal Year: 2024, Volume and Issue: 24(3), P. 203 - 214

Published: July 2, 2024

Social media influencers have emerged as effective brand endorsers, yet a gap remains in understanding their followers' cognitive engagement with sponsored posts. To address this issue, we conducted study guided by parasocial theories and the elaboration likelihood model (ELM). Follower status (follower/non-follower) persuasive argument quality (weak/strong) were manipulated among participants (N = 163) to discern prevailing processing mode triggered influencer content. Based on theories, predicted that followers who established relationships should show high situational Our results demonstrated influenced evaluation purchase intention, whereas non-followers unaffected it. These findings suggest are more likely elaborate content compared non-followers. Interestingly, some signs of biased evident. contribute our how engage shed light mechanisms underlying persuasiveness marketing.

Language: Английский

Citations

3
Youth perspectives on the promotional and public relations strategies of health harming industries DOI Creative Commons
Simone McCarthy, Hannah Pitt, Grace Arnot

et al.

Health Promotion International, Journal Year: 2024, Volume and Issue: 39(6)

Published: Nov. 21, 2024

Abstract Public health researchers have investigated how youth are exposed to and influenced by traditional forms of commercial marketing from health-harming industries. Limited research has opinions about the broader public relations strategies these This study aimed understand perceptions impact influence a range used harming An online qualitative survey was conducted with n = 518, 16- 24-year-olds living in Victoria, Australia. Participants were asked consider broad industries on youth, including impacts social media promotions, corporate responsibility sponsorship political donations, as well their views restrictions. Reflexive thematic analysis construct themes data. stated that excessive had significant consumption products. Most felt most appeal youth. critical supportive strong restrictions for However, many participants held more positive strategies, which they perceived could offset negative health. Increased focus is needed promotion communities ensure protected promote products resist regulatory reform.

Language: Английский

Citations

2
Understanding mediated sports consumption by Irish children: a qualitative study exploring their exposure and understanding of gambling marketing, risks and harms DOI Creative Commons
Paul James Kitchin,

Erin McEvoy,

Aphra Kerr

et al.

BMC Public Health, Journal Year: 2024, Volume and Issue: 24(1)

Published: Sept. 11, 2024

Language: Английский

Citations

0
Gambling advertisements in Ontario: exploring the prevalence and regulatory compliance of televised and social media marketing during sports matches DOI Creative Commons
Jamie Wheaton, Raffaello Rossi,

Maria Moxey

et al.

International Gambling Studies, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 21

Published: Sept. 18, 2024

Language: Английский

Citations

0
Australian parents’ perceptions of the risks posed by harmful products to the health of children DOI Creative Commons
Hannah Pitt, Simone McCarthy,

Edgar Erskine Hume

et al.

Health Promotion International, Journal Year: 2024, Volume and Issue: 39(6)

Published: Nov. 22, 2024

Abstract Cigarettes, alcohol, vaping and gambling products can cause significant harm to children young people. The industries that make these employ a range of tactics aim normalize their resist policy regulatory reform. This includes ‘responsibility’ framing, in which parents are often held responsible for educating about the risks products. However, there has been very little research, investigated parents’ perceptions industries. A qualitatively led online panel survey was conducted with n = 455 Australian who had at least one child aged between 11 17 years. Participants were asked questions relating concerns harmful products; what they talked children; other potential sources risk information; protecting people from Four themes constructed. (i) Parents identified parental influence, peer pressure, social media advertising influenced children’s attitudes towards (ii) They short- long-term consequences (iii) actively engaged but recognized it difficult counter industry messages. (iv) emphasized need collective approach, advocating increased information government regulations, particularly marketing. study demonstrates concerned do best protect recognize more support. Evidence-based education comprehensive regulations around marketing needed de-normalize

Language: Английский

Citations

0
Young people’s perspectives on policies to create healthier food environments in England DOI Creative Commons
Chiara Rinaldi, Elizabeth McGill, Mark Petticrew

et al.

Health Promotion International, Journal Year: 2024, Volume and Issue: 39(5)

Published: Oct. 1, 2024

Food environments are important determinants of healthy diets among young people. This study explored people's perspectives on their food environment, recommendations to policymakers and views youth engagement in policy processes. There is limited research involvement developing environment policies. Youth policymaking processes can lead greater integrity inclusivity. Four focus group discussions were conducted with 39 people (12-21 years) from a town North West England metropolitan area the English Midlands. Participants recruited through organizations. Data analysed using inductive thematic analysis. Young reported concerns about density fast outlets local area, unaffordability healthier food, advertisement. These issues not believed be prioritized national policymaking. Accordingly, mainly for structural policies, including restrictions outlet incentives menu reformulation. did feel involved decisions environment. They expressed need more meaningful beyond consultation. have repeatedly shown deep understanding social, commercial political factors that influence diet health. It essential aiming improve take unique into account create effective policies resonate

Language: Английский

Citations

0