Exploring the role of cultural values on consumers’ organic food consumption: Does blockchain-enabled traceability matter? DOI Creative Commons
Cong Doanh Duong

Oeconomia Copernicana, Journal Year: 2024, Volume and Issue: 15(4), P. 1509 - 1546

Published: Dec. 30, 2024

Research background: There is limited knowledge about how cultural values influence organic food consumption, as well blockchain-enabled traceability facilitates this behavior. Given the increasing need for transparency in supply chains and interest sustainable understanding role of culture technological innovations like blockchain crucial. Purpose article: This research applies Hofstede’s dimensions Theory Planned Behavior to investigate effects on moderating traceability. Therefore, study aims contribute state art by integrating perspectives with advancements, offering actionable insights consumer chain management. Methods: Using a purposive sample 5,326 consumers Vietnam, employs hierarchical multiple regression test conceptual model hypotheses. Findings & value added: The findings reveal that uncertainty avoidance, collectivism, long-term orientation positively attitude toward purchasing foods, which turn enhances purchase intentions behaviors. Conversely, masculinity negatively impacts these attitudes. However, power distance individualism do not significantly affect attitudes or Furthermore, moderates perceived behavioral control both By bridging gap adoption advances existing literature provides comprehensive framework understand facilitate consumption. These contributions have implications into behavior practical management decision-making.

Language: Английский

From East to West: a sentiment-based framework for understanding Muslim consumer preferences in imported food products DOI
Syed Faheem Hasan Bukhari, Lucill J. Curtis,

Khurram Ali Mubasher

et al.

Journal of Islamic marketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 4, 2025

Purpose This study’s purpose was to explore the motives behind purchase of Western imported food products from three metropolitan cities in Pakistan. The theory planned behavior (TPB) enriches our understanding consumption. study expands TPB framework by integrating religiosity, country origin, quality consciousness and halal certification as critical factors that shape consumers’ buying decisions a Muslim-majority country. Design/methodology/approach qualitative analysis comprises cities: Karachi, Lahore Islamabad. Semistructured interviews were conducted with 45 participants, purposive sampling technique used. data collected specifically housewives, university students professionals analyzed using thematic content themes, followed sentiment gauge capture emotional tone respondents. Findings results unveiled not only significant regional variations but also few surprising similarities. participants’ keen interest product packaging, attributes, labeling, origin influence reference groups for their decision common thread. element factor country, evident within cross-city variation, adding an intriguing layer findings. Originality/value is pioneering effort offers exporters unique perspective on Asian consumer market. insights it provides are just useful, they confirms originality this research. By offering comprehensive view Muslim preferences when choosing products, paper stands out its originality. diverse perception state signifies contribution theoretical practical implications holds marketers researchers.

Language: Английский

Citations

0
Sustainability in tourism experiences – the role of organic certified elements in wellness tourism DOI Creative Commons
Hanna-Maija Väisänen, Merja Lähdesmäki

International Journal of Spa and Wellness, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 25

Published: March 6, 2025

Language: Английский

Citations

0
Managing Expectations and Predicting Willingness to Pay in Novel Healthy Foods Development in East Africa DOI Creative Commons

Alexander Mirzaei-Fard,

Jesper Clement, John H. Muyonga

et al.

Foods, Journal Year: 2025, Volume and Issue: 14(7), P. 1258 - 1258

Published: April 3, 2025

This study explores the factors influencing consumer willingness to pay (WTP) for novel, healthy, and locally produced food products in East Africa, focusing on sensory experiences packaging design. Conducted Tanzania, Uganda, Kenya, research includes two complementary studies: Study A examines evaluations (taste, texture, aroma, color, general acceptance) as predictors of WTP, while B assesses impact visual features (e.g., typography, illustrations, product windows) perceptions WTP. highlights that acceptance (GA) is strongest predictor driven primarily by taste, cues play a secondary role. In contrast, demonstrates design features, such visibility ingredient-focused imagery, significantly influence with health messaging increasing perceived value but locality reducing it, likely due cultural biases against packaged local products. The results reveal critical difference: WTP more stable predictable volatile response designs, expectations. These findings underscore importance aligning attributes understand expectations enhance innovative emerging markets.

Language: Английский

Citations

0
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective DOI
Qixuan Liu, Ning Ma, Xiaoyi Zhang

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 82, P. 104107 - 104107

Published: Oct. 9, 2024

Language: Английский

Citations

2
Determinants of behavior towards hemp-based products: an application of the theory of planned behavior DOI
Hannah Lacasse,

Jeffrey S. Buzas,

Jane Kolodinsky

et al.

British Food Journal, Journal Year: 2024, Volume and Issue: 126(13), P. 394 - 414

Published: June 29, 2024

Purpose This paper examines how U.S. consumer intentions to adopt hemp vary across product types using the theory of planned behavior (TPB). Design/methodology/approach Data were collected via an online survey residents in 2022 (n = 1,948). Two-step structural equation modeling is used examine TPB constructs and background factors influence intent use five different hemp-based products: cannabidiol (CBD), clothing, food, personal care products, pet products. are analyzed R. Findings Positive attitudes towards all categories products increase probability adoption, while subjective norm perceived behavioral control have limited varied significant models. Age has a consistent negative on adoption. Research limitations/implications highlight segmentation marketing opportunities, inform stakeholder decision-making, provide directions for future research. Given absence explanatory power SN PBC most models diversity nuanced policy, research could investigate expanded iterations TPB. Using revealed also potential intention-behavior gaps offer more robust insights stakeholders. Originality/value contribute body information markets demand

Language: Английский

Citations

1
Perceived Utilitarian and Hedonic Values: Understanding Chinese Consumers' Street Food Purchase Intentions DOI

Li Bai,

Jiage Wu,

Y. Moydheen Sha

et al.

International Journal of Gastronomy and Food Science, Journal Year: 2024, Volume and Issue: unknown, P. 101046 - 101046

Published: Oct. 1, 2024

Language: Английский

Citations

1
How do push and pull factors affect non-vegetarians’ intention to buy plant-based meat products? DOI
Ying‐Kai Liao,

Huseyin Fadullah Gungor,

V.G. Girish

et al.

British Food Journal, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 25, 2024

Purpose This study aims to analyze the push and pull factors its relationship with theory of planned behavior about non-vegetarians’ intentions buy plant-based meat products. Previous studies seldom explored intention Design/methodology/approach An online survey was conducted among 447 non-vegetarians investigate these relationships. Partial least squares-structural equation modeling (PLS-SEM) employed scrutinize data. Findings Among product safety flavor positively influence consumers’ attitude, whereas environmental protection subjective norms. Animal welfare, perceived behavioral control. factors, curiosity, nutrition price consumer attitudes toward Curiosity also norms, but only influences On other hand, results confirm that non-vegetarian customers' products is primarily influenced by attitude control, norms do not reveals there exists a moderating from control between products, effect on insignificant. Originality/value The findings this offer practical recommendations for persuasive marketing strategies associated substitutes.

Language: Английский

Citations

1
How pro-environmental consumption behaviour affects subjective wellbeing: the role of self-enhancement, ways of shopping and locavorism DOI
Celso Augusto de Matos, Marlon Dalmoro, Márcia Dutra de Barcellos

et al.

British Food Journal, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 11, 2024

Purpose Based on the value-attitude-behaviour (VAB) framework, current research aimed to investigate influence of organic food consumption, as a type pro-environmental behaviour (PEB), consumer subjective wellbeing, by considering (1) attitudes, environmental and health values antecedents; (2) self-expression process (self-enhancement) cognitive (ways shopping) two competing mediation routes (3) locavorism moderator. Design/methodology/approach The proposed model was tested using data from survey 576 consumers partial least squares (PLS) structural equation modelling. Findings Our main findings confirmed positive antecedents consumption suggested stronger effect ways shopping in behaviour–wellbeing link, giving support route. In addition, significant moderator for Practical implications Promoting can be based persuasion emphasizing objective benefits, such nutritional facts, over emotional appeals. Moreover, marketing strategies also increase highlighting local sourcing, which resonates with locavore consumers. Originality/value Through moderated-mediation approach, we demonstrate that route is contingent locavorism, an attenuation suggesting critical role presenting novel insights link between behaviours wellbeing.

Language: Английский

Citations

0
AN EXTENDED THEORY OF PLANNED BEHAVIOUR MODEL TO PREDICT MALAYSIAN CONSUMERS’ INTENTION TO PURCHASE ORGANIC FOOD: A CONCEPTUAL STUDY DOI Open Access
Mohamad Amiruddin Mohamad, Zuraini Mat Issa, Muhammad Safuan Abdul Latip

et al.

Advanced International Journal of Business Entrepreneurship and SMEs, Journal Year: 2024, Volume and Issue: 6(20), P. 175 - 192

Published: June 30, 2024

In response to the growing awareness of health and environmental concerns, there has been a noticeable increase in acceptance consumption organic food globally. Despite governmental initiatives boost market Malaysia, country's sector still represents small portion global agricultural land. Furthermore, adoption among Malaysian consumers is lower than neighbouring countries, likely due issues related scepticism affordability. Subsequently, understanding factors that influence consumer behaviour becomes essential as continues develop local changes. This conceptual study aims understand potential propositions their relation by integrating Theory Planned Behaviour Knowledge Attitude-Behaviour model explore possible predictors intention purchase food. The finding will provide clear influencing bridge concrete argument literature for better preparation future study. It expected this serve foundation further empirical research, guiding policymakers, industry stakeholders, researchers developing targeted strategies accelerate Malaysia.

Language: Английский

Citations

0
Health or environment? How do motivations affect consumers' organic food purchasing behaviour in China? DOI
Yunfeng Xing, Yingchuan Liao

British Food Journal, Journal Year: 2024, Volume and Issue: 126(10), P. 3779 - 3802

Published: Aug. 26, 2024

Purpose Environmental and health concerns are considered the most significant motivations for organic food purchasing behaviour (OFP). This study focuses on roles of environmental in OFP China, aiming to explore whether there differences effects mechanisms these two concerns. Design/methodology/approach We use PLS-SEM conduct empirical tests, drawing from survey data collected 628 Chinese consumers. Findings The results showed that was influenced differently by Specifically, total effect concern outweighs concern, whereas opposite is true direct impacts. Additionally, can influence through attitude subjective norms, although specific vary. affects more mainly attitude. Meanwhile, functional value quality a moderator enhanced indirect motivation OFP. Originality/value A theoretical framework constructed role types within emerging economies like revealing their mechanism interaction with values.

Language: Английский

Citations

0