Exploring trust and social cognition in the adoption of Metaverse-based museums DOI
Mousa Al-kfairy

Kybernetes, Journal Year: 2025, Volume and Issue: unknown

Published: April 15, 2025

Purpose This study examines the factors influencing users' intentions to adopt virtual reality (VR) technologies in museums, emphasizing role of social cognitive theory (SCT) constructs and trust dimensions (ability, integrity benevolence). Design/methodology/approach A survey 413 university students from UAE, KSA Kuwait was conducted, partial least squares structural equation modeling (PLS-SEM) applied analyze relationships between SCT constructs, behavioral intention. Findings significantly impact intention use VR museums. Trust is a key mediator whose play pivotal roles shaping intentions. Gender moderates these relationships, while cultural age differences have minimal effects. Originality/value advances understanding psychological trust-based driving adoption contexts. It provides actionable insights for enhancing users’ Metaverse-based supporting practitioners policymakers leveraging within Metaverse.

Language: Английский

Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty DOI Creative Commons
Ahmad Samed Al‐Adwan, Husam Yaseen,

Abeer F. Alkkhwaldi

et al.

Journal of Global Marketing, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 25

Published: Feb. 16, 2025

Language: Английский

Citations

3
Examining the team’s creative intentions through digital task interdependencies, technological disruption, and digital human resource management: Jordanian SME’s DOI Creative Commons

Tha’er Abdelwahab Almajali,

Mazin Aledeinat, Mohammad A. Ta’Amnha

et al.

Research Square (Research Square), Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 10, 2025

Abstract Employees’ intentions to generate and pursue ideas are necessary maintain competitiveness. This pressurizes the managers guarantee that digital human resource management (DHRM) can be used effectively drive creative communication across work teams. Although generation of collective enhance a team’s task interdependencies, study argues it does not promise increase creativity intentions, especially in situation technological disruption. The surveyed 421 respondents from 83 small medium emprise’s (SME’s) Jordan. applied PLS path modeling analyze data. Here aim is examine how disruption, DHRM predicts intent findings suggest directly positively affect intention. Given highly volatile impact DHRM, principle may put practitioners position

Language: Английский

Citations

0
Towards an Aporia? Empirical evidence on the relationship between consumer behaviour and metaverse-based virtual stores DOI Creative Commons
Flavio Boccia, Nadia Palmieri

Sustainable Horizons, Journal Year: 2025, Volume and Issue: 14, P. 100140 - 100140

Published: April 1, 2025

Language: Английский

Citations

0
Exploring trust and social cognition in the adoption of Metaverse-based museums DOI
Mousa Al-kfairy

Kybernetes, Journal Year: 2025, Volume and Issue: unknown

Published: April 15, 2025

Purpose This study examines the factors influencing users' intentions to adopt virtual reality (VR) technologies in museums, emphasizing role of social cognitive theory (SCT) constructs and trust dimensions (ability, integrity benevolence). Design/methodology/approach A survey 413 university students from UAE, KSA Kuwait was conducted, partial least squares structural equation modeling (PLS-SEM) applied analyze relationships between SCT constructs, behavioral intention. Findings significantly impact intention use VR museums. Trust is a key mediator whose play pivotal roles shaping intentions. Gender moderates these relationships, while cultural age differences have minimal effects. Originality/value advances understanding psychological trust-based driving adoption contexts. It provides actionable insights for enhancing users’ Metaverse-based supporting practitioners policymakers leveraging within Metaverse.

Language: Английский

Citations

0