Unraveling the aspects of metaverse adoption in the supply chains of small-scale enterprises with TOE framework DOI
Bharti Ramtiyal, Gunjan Soni, Vipul Jain

et al.

The International Journal of Logistics Management, Journal Year: 2025, Volume and Issue: unknown

Published: April 24, 2025

Purpose The purpose of the paper is to systematically identify and analyze key factors influencing Metaverse adoption within supply chains small enterprises. It aims employ Technology–Organization–Environment (TOE) framework methodically assess technological, organizational environmental impacting adoption. Additionally, seeks unravel interconnectedness between enablers barriers provide insights that can inform strategies for enhancing among small-scale Design/methodology/approach a structured literature review reveal major Metaverse. In terms theoretical background, this study bases itself on TOE employs common factor analysis (CFA) both establish toward its Using interpretive structural modelling (ISM) uncover interrelation complexities variables. Further richness such was attained with help interviews carried out service providers who have been dealing in Metaverse, giving further clarity regarding variables adopted pertain micro Findings identifies important enablers, as virtual augmented reality addition barriers, technological challenges adopting context business chains. These explored complex interconnections revealed using ISM CFA. This therefore puts great deal managerial relevance support investment enable integration strategic towards transformative technology managing chain similar disciplines. Originality/value demonstrates innovation through proper application CFA enterprises classify salient well barriers. above contribution offers fresh new perspective sets influence decision, coupled depth added by an intricate relationships them. Noting sample size, rich field providing valuable insight into findings greatly contribute future research work guide practical applications emerging areas like management.

Language: Английский

Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies DOI
Theodore Tarnanidis,

Lampros Gkiouzepas

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 158 - 171

Published: June 24, 2024

Metaverse technologies have become ground-breaking tools, changing the way businesses interact with consumers and analyze their behavior. This research examines innovative marketing strategies that focus on enhancing customer experiences comprehending consumer behavior through cutting-edge technologies, platforms, models. Businesses can create interactive realistic for clients in a vibrant immersive setting provided by Metaverse. Companies virtual storefronts utilizing VR AR allowing customers to explore products services visually compelling ways. The chapter provides summary of origins metaverse marketing, further explanations about employed creation strategies. main trends implications are presented, along discussion current state art which was originally developed ‘father modern marketing,' Philip Kotler.

Language: Английский

Citations

20
The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach DOI
Anuja Shukla, Anubhav Mishra, Nripendra P. Rana

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(5), P. 2217 - 2233

Published: April 10, 2024

Abstract Metaverse is portrayed as the next significant technology innovation with an estimated market opportunity of US $800 billion. offers numerous opportunities and unmatchable user experience, yet its acceptance among masses still a long way off. Moreover, within 2 years existence grandiose hype about huge potential, current business sentiments are not so hopeful. Despite positive encouraging feedback, reasons behind limited success metaverse need scientific exploration. This study uses netnography to collect online data from 751 articles (news articles, expert opinions, perspectives, blogs). Further, we use text‐mining method structural topic modeling generate insights text perform sentiment analysis. The identified topics mapped explained using behavioral reasoning theory highlight “reasons for” against” adoption. study's findings identify flexibility, brand human centricity, virtual retail experience enablers metaverse, while regulatory issues, usage barriers, financial investment, skepticism act barriers adopting metaverse. social adventure influence were categorized under subjective norms. contributes scarce literature on adoption actionable marketers craft marketing strategies benefit

Language: Английский

Citations

19
Toward Trustworthy Metaverse: Advancements and Challenges DOI Creative Commons

Jamin Rahman Jim,

Md. Tanzib Hosain, M. F. Mridha

et al.

IEEE Access, Journal Year: 2023, Volume and Issue: 11, P. 118318 - 118347

Published: Jan. 1, 2023

The Metaverse, a transformative digital realm, holds immense promise for reshaping industries and human interactions while potentially addressing global challenges democratizing opportunities. However, it also introduces spectrum of complexities that demand careful navigation. To establish trustworthiness within the Metaverse ecosystem, gaining deep understanding its applications, challenges, existing solutions is imperative. In this comprehensive survey, we first delve into drawing insights from literature. Subsequently, explore diverse presents, analyzing them through lens research. We then scrutinize overall environment investigate to previously identified thorough review analysis pertinent Lastly, discussed future research directions aimed at fostering trustworthy environment. This can provide an overview application domains, many multidisciplinary studies.

Language: Английский

Citations

26
Enhanced product design and development using Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 4D/5D/6D Printing, Internet of Things (IoT), and blockchain: A review DOI

Nitin Rane,

Saurabh Choudhary, Jayesh Rane

et al.

SSRN Electronic Journal, Journal Year: 2023, Volume and Issue: unknown

Published: Jan. 1, 2023

This research paper offers a thorough examination of the incorporation state-of-the-art technologies, such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented (AR), 3D Printing, Internet Things (IoT), and Blockchain, with aim revolutionizing elevating product design development process. As industries undergo transformation seek inventive solutions, convergence these technologies emerges revolutionary strategy to streamline workflows, encourage collaboration, achieve unprecedented efficiencies. The utilization AI in is investigated pivotal catalyst, enabling automated analysis extensive datasets extract valuable insights. algorithms play crucial role intelligent decision-making, predicting trends, optimizing parameters, facilitating swift prototyping. are employed construct immersive environments, designers interact virtual prototypes real-time gain perspectives prior physical production. explores impact 4D/5D/6D Printing converting conceptual designs into tangible prototypes, expediting iterative process, reducing time-to-market. Furthermore, (IoT) scrutinized for its potential enhance functionality by incorporating smart sensors connectivity, allowing monitoring, data-driven improvements throughout lifecycle. Additionally, integration Blockchain technology examined ability establish transparent secure collaboration frameworks. ensures traceability iterations, safeguards intellectual property, cultivates trust among stakeholders decentralized ecosystem. cohesive presented comprehensive approach redefine traditional paradigms. concludes outlining future prospects this integrated approach, emphasizing necessity ongoing unlock full fostering innovation reshaping landscape development.

Language: Английский

Citations

26
Metaverse in hospitality and tourism in the International Journal of Contemporary Hospitality Management: Guest Editorial DOI
Pantea Foroudi, Reza Marvi,

Dongmie Zha

et al.

International Journal of Contemporary Hospitality Management, Journal Year: 2025, Volume and Issue: 37(4), P. 1037 - 1044

Published: March 31, 2025

Language: Английский

Citations

1
I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail DOI
Min Zhang, Yiwei Li, Yuxuan Sun

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 194, P. 115357 - 115357

Published: April 10, 2025

Language: Английский

Citations

1
Guest editorial: Exploring the research opportunities and challenges in the metaverse DOI Open Access
Xusen Cheng, Jian Mou, Xiao‐Liang Shen

et al.

Internet Research, Journal Year: 2024, Volume and Issue: 34(1), P. 1 - 8

Published: Jan. 31, 2024

Language: Английский

Citations

7
Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach DOI
Ali B. Mahmoud, Leonora Fuxman,

Yousra Asaad

et al.

International Journal of Contemporary Hospitality Management, Journal Year: 2024, Volume and Issue: unknown

Published: July 13, 2024

Purpose The Metaverse is rapidly reshaping the understanding of tourism, yet public perception this new domain remains largely uncharted empirically. This paper aims to build on technology acceptance model (TAM) and diffusion innovations theory (DIT) fill gap, offering crucial insights that could inform scholars practitioners in both tourism sectors. Design/methodology/approach Using a big-data approach, authors applied machine learning scrape comments made by social media users recent popular posts or videos related from three prominent platforms. cleaning process narrowed down 15,461 2,650, which were then analysed using thematic, emotion sentiment analysis techniques. Findings thematic revealed virtual evokes complex range beliefs. While many express awe excitement toward its immersive capabilities, others remain sceptical about authenticity compared physical travel. Additional themes show people draw comparisons real-world discuss technology’s role note educational value novelty. However, some raise concerns potential societal harms, exploitation mental health impacts. Sentiment found over half positive, though negative. Emotion showed contentment, happiness as most frequent, sadness, worry loneliness also featured. Overall, perceptions encompass enthusiasm substantial ambivalence. Originality/value To best authors’ knowledge, study one first comprehensively analyse discussions tourism. It takes TAM Rogers’s DIT step further provides fresh into how these theories can be employed emerging field conceptual multidimensional factors shaping beliefs thus informing scholarly research interaction regarding In addition, results help providers, platforms marketers address salient sentiments/attitudes developing marketing offerings, experiences communications. Over time, methodology used track evolving

Language: Английский

Citations

6
The metaverse experience: A scale development study DOI
Michela Mingione, Giovanni Mattia,

Margherita Materia

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(6), P. 3061 - 3081

Published: Aug. 26, 2024

Abstract Understanding the metaverse experience (MEX) is paramount to allow companies exploit its potential and align with consumers' expectations. Accordingly, this paper develops a scale identify main dimensions that define MEX as well investigate which constituent of are more suited enhance attitude toward metaverse, key element foster exploratory behavior. By drawing on research design based multiple stages including qualitative quantitative data analysis, measure includes six dimensions: sensory/affective, intellectual, behavioral, relational, interoperability, safety. The relational were found non‐significant showing built experiential sensory/emotional, These also directly affect metaverse. contributes current discussion by offering first tested reliable MEX.

Language: Английский

Citations

4
Looking forward through the rear-view mirror: A socio-technical imaginaries perspective for envisioning the Metaverse beyond the hype DOI Creative Commons

Madaleine H.S. Hunt,

Spyros Angelopoulos

Decision Support Systems, Journal Year: 2024, Volume and Issue: unknown, P. 114338 - 114338

Published: Sept. 1, 2024

Language: Английский

Citations

4