Assessing the impact of digital service innovation (DSI) on business performance: the mediating effect of Artificial Intelligence (AI) DOI
Juan Carlos Monroy-Osorio

Journal of Enterprise Information Management, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 19, 2024

Purpose The research aims to explore the dynamic relationship between digital service innovation (DSI), artificial intelligence (AI) and business performance (BPer) in service-based models with a focus on how AI-enhanced insights from use customer feedback can strengthen strategies. are show that DSI AI key driving growth efficiency economy underscore AI’s role utilizing contextual data improve decision-making outcomes. Design/methodology/approach study uses general structural equation modeling analyze Spanish manufacturing firms, focusing medium-sized enterprises including both business-to-business business-to-consumer orientations. Data drawn Iberian Balance Analysis System [Sistema de Análisis Balances Ibéricos (SABI)] database, complemented by Qualtrics survey assess integration of processes. methodology is designed evaluate interplay DSI, BPer, aim identifying actionable for Findings clarifies relationships providing new theoretical empirical insights. findings confirm DSI's direct positive impact suggest nuanced mediating role, emphasizing need strategic DSI-AI firms enhanced performance. Research limitations/implications explains synergistic bond boosting BPer discovering by-product be transformed into Practical implications This advises sector leaders integrate competitive advantage, value high-quality, learning decision-making. Originality/value Researchers will observe confirms while also highlighting significant enhancing this effect.

Language: Английский

Guest editorial: Digital service innovation: ontology, context and theory DOI Creative Commons
Marco Opazo‐Basáez, Ferrán Vendrell-Herrero, Óscar F. Bustinza

et al.

Journal of service management, Journal Year: 2024, Volume and Issue: 35(2), P. 129 - 140

Published: March 8, 2024

The emergence of digital service innovation In recent decades, there has been a growing recognition the strategic importance services in driving industrial competitiveness, leading to surge multidisciplinary research and service-related areas on global scale (Kreye, 2022).This increased focus from academia practitioners can be attributed maturation widespread adoption servitization [1] as phenomenon environments (Vandermerwe Rada, 1988;Vandermerwe Erixon, 2023).As result, given rise different branches study, including servitization, which holds great relevance for competitiveness today's business landscape (Vendrell-Herrero et al., 2017;Kamalaldin 2020).Digital involves leveraging digitalization related technologies greatly enhance offerings.This approach represents new starting point service-based with interaction interconnectivity customers products being key drivers value (Sj€ odin 2020).However, despite inherent capacity shaping innovating services, traditional management frameworks detach constituents technological requirements necessary digitallyenabled provision, diminishing relevance, some way, components that support both development delivery up-to-date innovative propositions.An overlooked unexplored debate research, brought forth by Opazo-Bas aez al. (2022), reveals ineffectiveness classification establishes foundation this special issue.A prime example found proposed frameworks, such OECD's Oslo Manual, categorizes non-technological source.A rather decontextualized simplistic categorization, particularly current manufacturing sectors, where provision cannot decoupled infrastructures (Kohtam€ aki 2020;Kowalkowski Witell, 2020).In light above, concept (DSI) arises an updated perspective offering it represent single entity adapted terms itself technology relies on.Accordingly, building blocks underpinning enable continuous reconfiguration design benefit user/customer experience.In other words, becomes source completely revamped relation service's specificities.In manner, DSI pioneering innovation, technologies, interconnectivity, data learning promote offerings (based analytic patterns) multiple contexts, enabling firms align model component configurations dynamically users'/customers' needs.The objective issue is establish foundations DSI.This entails primary unraveling mechanisms underlie

Language: Английский

Citations

10
Artificial Intelligence Capabilities in Digital Servitization: Identifying Digital Opportunities for Different Service Types DOI
Néstor Fabián Ayala,

Jassen Rodrigues da Silva,

Maria Auxiliadora Cannarozzo Tinoco

et al.

International Journal of Production Economics, Journal Year: 2025, Volume and Issue: unknown, P. 109604 - 109604

Published: March 1, 2025

Language: Английский

Citations

1
From buying centers to buying ecosystems: Advancing the B2B research journey DOI
Michael Ehret,

Wesley J. Johnston,

Thomas Ritter

et al.

Industrial Marketing Management, Journal Year: 2024, Volume and Issue: 117, P. A10 - A16

Published: Jan. 21, 2024

Language: Английский

Citations

7
How digital orientation impacts service innovation in hotels: The role of digital capabilities and government support DOI
Dan Zhou, Marko Kohtamäki, Xuerong Peng

et al.

Tourism Economics, Journal Year: 2024, Volume and Issue: unknown

Published: June 1, 2024

Digitalization is increasingly recognized as a strategy that enables firms to achieve financial performance. However, current literature does not provide ample evidence on how digital orientation influences service innovation in the hotel industry. This study employs dynamic capabilities perspective within Motivation-Opportunity-Ability (MOA) framework investigate relationship between and hotels. We explore mediating role of moderated-mediation government support. The hypotheses are tested with data from 320 hotels China. results indicate that, first, hotel’s has significant positive impact innovation. Second, this mediated by capabilities. Third, support reinforces first-stage indirect effects via adds academic community bridging digitalization context hospitality

Language: Английский

Citations

5
Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies DOI Creative Commons
Jochen Wirtz, Christian Kowalkowski, Elina Jaakkola

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 189, P. 115165 - 115165

Published: Jan. 6, 2025

Language: Английский

Citations

0
Hierarchical Deep Learning for Robust Cybersecurity in Multi-Cloud Healthcare Infrastructures DOI Open Access
Tariq Emad Ali,

Alwahab Dhulfiqar Zoltan

Engineering Technology & Applied Science Research, Journal Year: 2025, Volume and Issue: 15(1), P. 20358 - 20366

Published: Feb. 2, 2025

Patient safety is in danger because healthcare networks are more susceptible to cyberattacks as they become intricate and linked. By altering data transmitted between various system components, malicious actors can hack into these networks. As cloud, edge, IoT technologies widely used contemporary systems, this difficulty predicted increase. This study presents a Combined Hybrid Deep Learning Framework with Layer Reuse for Cybersecurity (CHDLCY) address issue. built detect actions that modify the metadata or payload of flows across gateways, core clouds quickly precisely. The CHDLCY's unique design demanding less training time, while bigger models at cloud profit from cutting-edge layer-merging method. model partially pre-trained by reusing layers trained edge models, which drastically reduces number epochs required 35 40 just 6 8. Thorough tests demonstrated CHDLCY not only accelerates phase but also achieves remarkable accuracy rates, ranging 98% 100%, identifying cyber threats. proposed approach offers significant improvement over previous terms efficiency generalizability new datasets.

Language: Английский

Citations

0
Interplay of provider and customer factors for servitization success: a transaction cost theory approach DOI Creative Commons
Eva Lexutt

Journal of service management, Journal Year: 2025, Volume and Issue: 36(6), P. 1 - 28

Published: Feb. 5, 2025

Purpose This study examine how provider- and customer-related factors interact to influence servitization success. It adopts the transaction cost theory along with a configurational approach hypothesizes that different configurations of five key conditions—service offering, specific investments, perceived customer opportunism, willingness for integration demand uncertainty—can lead success or failure. Design/methodology/approach The applies fuzzy-set Qualitative Comparative Analysis (fsQCA) sample 143 German manufacturers, addressing complex causalities involved in Findings analysis identifies six sufficient findings reveal can succeed through various types service offerings. While opportunism does not hinder success, decision offer an extensive portfolio is influenced by anticipated needs. Specific investments function primarily as drivers particularly when combined limited offering However, these increase costs linked portfolio. Though essential, emerges relevant factor, acting safeguard against opportunism. Practical implications Servitization be successful even Developing methods assess customers’ readiness mitigate opportunistic behavior foster servitization. Originality/value advances research often-overlooked interplay between factors. Applying cutting-edge fsQCA, it contributes theoretical methodological plurality field.

Language: Английский

Citations

0
How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda DOI Creative Commons
Nancy V. Wünderlich, Markus Blut,

Christian Brock

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 192, P. 115284 - 115284

Published: March 9, 2025

Language: Английский

Citations

0
Innovation process design for servitisation: the digital service innovation case at uvex DOI
Julian Kurtz,

Patrick Meyer,

Nina Lugmair

et al.

Journal of Enterprise Information Management, Journal Year: 2025, Volume and Issue: unknown

Published: March 21, 2025

Purpose The purpose of this study was to increase knowledge digital service innovation in servitisation by extending design principles and proposing an process for smart product-service systems (PSS) development. Furthermore, the addresses alignment multiple stakeholders development PSS, thereby bridging gap between theory practice. Design/methodology/approach A qualitative 17-month action research approach taken. This designed PSS For this, different streams were synchronised stakeholder perspectives integrated. Drawing on socio-technical perspective as theoretical lens, authors utilised field servitisation. In iterations, authors, together with practitioners, explored how best synchronise activities ensure subsequent operations system. Findings findings longitudinal conducted manufacturing firm uvex propose a hybrid stage-gate An evaluation several international academics practitioners enhances rigour innovative approach. Originality/value contribute literature applying rarely used over 17 months setting adds base novel insights from practitioners’ problems.

Language: Английский

Citations

0
Unveiling digital service readiness: exploring customer and manufacturer organizational perspectives in digital service innovation DOI
Lorea Narvaiza, José Antonio Campos, María Luz Martín Peña

et al.

Journal of Enterprise Information Management, Journal Year: 2025, Volume and Issue: unknown

Published: April 24, 2025

Purpose This research aims to explore service readiness when offering new digital services (DS) in business-to-business (B2B) contexts, examining the dimensions and interdependencies between customer organizational manufacturer innovation (DSI). Design/methodology/approach A qualitative single-case approach is used, focusing on an illustrative example develop comprehensive insights. Through this approach, study explores perspectives of manufacturers their customers, in-depth understanding for (DS). The interview data were collected from one two customers. Findings uncovers multifaceted nature DSI, introducing a novel concept termed “digital readiness” (DSR). By readiness, identifies critical that influence strategies collaboration DSI. insights gained provide valuable knowledge effective implementation B2B contexts. Originality/value relevance highlighted by observation firms are advancing with adoption despite not being adequately prepared perspective. contributes DSI literature (DSR) exploring its both customers manufacturers. Finally, theoretical model accompanied set propositions introduced.

Language: Английский

Citations

0