Journal of International Consumer Marketing,
Journal Year:
2022,
Volume and Issue:
35(2), P. 147 - 165
Published: May 9, 2022
Ajzen's
"theory
of
planned
behaviour"
(TPB)
is
being
widely
used
across
different
contexts
in
predicting
consumers'
behavioral
patterns
toward
green
energy
use
for
the
last
decade.
However,
previous
empirical
studies
have
presented
inconsistent
results
with
respect
to
magnitude
associations
among
TPB
constructs.
Therefore,
synthesize
diverse
findings
35
sample
comprising
148
correlations,
we
performed
a
random
effect
model
meta-analysis
summarize
sizes
pairwise
relationships.
The
revealed
attitude
as
most
crucial
antecedent
intention.
second
associated
construct
intention
was
subjective
norms
followed
by
perceived
behavior
control.
Subgroup
analysis
that
human
development
level
and
cultural
factors
significantly
moderate
some
linkages.
This
study
provides
valuable
insights
literature
two
ways;
first,
it
supports
utility
domain.
Second,
evidence
on
under
what
circumstances
attitude,
social
control
beliefs
will
affect
their
intentions.
Accordingly,
offers
practical
implications
recommendations
future
research.
International Journal of Consumer Studies,
Journal Year:
2021,
Volume and Issue:
45(5), P. 937 - 963
Published: June 26, 2021
Abstract
The
International
Journal
of
Consumer
Studies
(IJCS)
is
a
distinguished
45‐year‐old
peer‐reviewed
international
journal
in
the
field
multidisciplinary
consumer
research.
This
paper
takes
stock
work
published
since
1977
(
n
=
2088)
and
examines
impact
research
by
applying
network
analysis
technique
using
VOSviewer.
In
particular,
it
overall
citations
received,
most
cited
papers
authors
their
contributions
to
advancement
discussed
directions
for
future
provided
undertake
novel
International Journal of Consumer Studies,
Journal Year:
2021,
Volume and Issue:
45(4), P. 719 - 749
Published: March 9, 2021
Abstract
Emotions
have
a
compelling
and
strong
effect
on
individuals
actions
behaviours.
They
are
elicited
in
consumers
during
the
decision‐making
process
through
brand‐related
stimuli.
Negative
emotions
towards
brand
can
translate
directly
into
against
it,
for
instance,
propagating
negative
word
of
mouth,
avoidance
vengeance.
Although
scholars
conducted
consumer–brand
relationship
(CBR)
research
over
20
years,
our
understanding
is
still
limited.
Research
domain
so
far
has
predominantly
focused
positive
its
constructs.
However,
with
recent
surge
studies
domain,
systematic
review
essential
to
identify,
evaluate
synthesize
extant
literature.
Using
citation‐based
search,
we
analyse
55
articles
literature
achieve
three
objectives:
primarily
illustrate
evolution
growth
using
seminal
article
by
Fournier
(1998)
‘Consumers
their
brands:
Developing
theory
consumer
research’
as
base
paper.
Further,
study
aims
identify
uncharted
integrating
it
hierarchical
finally,
suggests
future
unexplored
underexplored
emotions.
International Journal of Consumer Studies,
Journal Year:
2021,
Volume and Issue:
45(6), P. 1258 - 1291
Published: June 26, 2021
Abstract
The
purpose
of
this
research
is
to
review
the
extant
literature
on
mobile
advertising
systematically
and
carry
out
a
comprehensive
analysis
in
emerging
field.
Accordingly,
paper
synthesises
terms
theories,
contexts,
characteristics
methodology
analyse
development
over
time.
shows
that
has
transitioned
from
text
message‐based
SMS
advertisements
into
internet‐based
smartphone
advertising.
Furthermore,
based
synthesis,
we
have
developed
conceptual
framework
antecedents,
mediators
consequences
Additionally,
identified
some
overlooked
areas
proposed
insightful
directions
advance
field
research.
This
contributes
marketing
literature,
specifically
literature.
Business Strategy and the Environment,
Journal Year:
2022,
Volume and Issue:
32(4), P. 2078 - 2092
Published: Sept. 5, 2022
Abstract
The
worldwide
increased
consumption
of
goods
and
services
squeezes
natural
resources,
thus
causing
severe
damage
to
the
environment.
In
backdrop
growing
affirmative
reaction
people,
inclination
buy
green
products
is
on
rise.
Therefore,
we
explore
extant
literature
identify
factors
established
for
their
role
in
determining
purchase
having
a
less
damaging
impact
A
systematic
review
was
conducted
following
Theory‐Context‐Characteristics‐Methodology
framework
covering
151
empirical
studies
intention
behavior,
published
between
years
2000
2021.
This
paper
identifies
influencing
consumers'
behavior
provides
strategic
insights
marketers
create
better
marketing
opportunities
products.
Journal of Product & Brand Management,
Journal Year:
2021,
Volume and Issue:
31(2), P. 293 - 309
Published: June 21, 2021
Purpose
In
recent
years,
customer
engagement
(CE)
with
brands,
which
has
been
shown
to
yield
enhanced
firm
sales,
competitive
advantage
and
stock
returns,
risen
occupy
a
prominent
position
in
brand
management
research
practice.
Correspondingly,
scholars
have
explored
CE’s
conceptualization,
operationalization
its
nomological
networks
as
informed
by
different
theoretical
perspectives.
However,
spite
of
important
advances,
the
knowledge
structure
overall
corpus
CE
remains
tenuous.
Therefore,
purpose
this
paper
is
explore
intellectual
research.
Design/methodology/approach
Based
on
gap,
study
deploys
bibliometric
network
analysis
map
literature-based
landscape.
Using
analysis,
CE-publishing
journals,
authors
influential
articles
(2005–2020)
are
uncovered.
themes
also
unearthed.
Findings
The
results
document
key
journals
their
respective
contributions
literature.
Five
identified,
including
measurement/methods,
online
CE,
value
co-creating
capacity,
conceptualization
customer/consumer
engagement.
Further,
an
agenda
for
future
provided
based
presented
results.
Practical
implications
reported
findings
generate
managers.
For
example,
identified
critical
role
(vs
offline)
offers
range
strategic
opportunities,
outlined.
Originality/value
This
pioneering
literature,
thus
mapping
field.
From
themes,
avenues
further
identified.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 22
Published: June 28, 2024
The
objective
of
this
chapter
is
to
explore
publications
that
have
addressed
the
applicability
AI
boost
customer
acquisition,
via
bibliometric
analysis
VOSViewer.
These
results
reveal
an
acceleration
research
since
2018,
a
predominance
American
institutions,
concentration
in
marketing
and
computer
science
journals,
trend
towards
decentralization
on
uses
acquisition
absence
emergence
predominant
author
groups.
