Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 45(4)

Published: April 16, 2021

Abstract Many guiding articles on literature reviews exist, but few have delivered an authoritative protocol that researchers can rely upon with clarity and confidence. To commemorate the inaugural annual special issue systematic in International Journal of Consumer Studies , editors pooled their expertize experience authoring, editing, reviewing to develop a rigorous review protocol—that is, Scientific Procedures Rationales for Systematic Literature Reviews ( SPAR‐4‐SLR ) guide justify decisions reviews. Using interrogative approach, begin discussion “what,” “why,” “when,” “where,” “who,” “how” The conclude exemplars issue.

Language: Английский

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Social media influencer marketing: A systematic review, integrative framework and future research agenda

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 45(4), P. 617 - 644

Published: Jan. 17, 2021

Abstract Over the past few years, popularity of social media influencers (SMIs) has been growing exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite mounting interest researchers and practitioners, resulting scholarly work remains divergent, partial fragmented. In light pivotal role SMIs on consumer decision journey as this research domain is still developing, a comprehensive critical overview extant topic sorely needed. response, paper first to consolidate present state IM within settings. More specifically, systematic review relevant studies published peer‐reviewed academic journals across diverse fields was conducted order identify key themes dominant concepts. The analysis 68 articles from 29 Chartered Association Business Schools‐ranked forges robust understanding phenomenon, shedding mechanisms underlying appeal their influential power shaping attitudes behaviour. Based analysis, an integrative multidimensional framework presented that considers antecedents, mediators moderators potential outcomes, well contextual factors translate into so doing, various gaps are identified avenues for future proposed reflect important emerging areas unexplored realms with reference theory, context methodology. Conclusively, implications study theory practice discussed.

Language: Английский

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The evolving role of artificial intelligence in marketing: A review and research agenda

Journal of Business Research, Journal Year: 2021, Volume and Issue: 128, P. 187 - 203

Published: Feb. 21, 2021

Language: Английский

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Writing an impactful review article: What do we know and what do we need to know?

Journal of Business Research, Journal Year: 2021, Volume and Issue: 133, P. 337 - 340

Published: May 19, 2021

Language: Английский

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Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?

Journal of Decision System, Journal Year: 2023, Volume and Issue: 33(4), P. 537 - 550

Published: April 4, 2023

With the increased momentum of knowledge generation in field research, systematic reviews are essential to epitomise state extant literature and for theory building. In this article, we discuss advantages synthesising reporting findings using a more impactful type review, framework-based review. Additionally, list summarise some popularly used frameworks, TCCM (theories-contexts-characteristics-methods; Paul & Rosado-Serrano, 2019), ADO (antecedents-decisions-outcomes; Benito, 2018), 5W+ H (who, when, where, what, why, how; Callahan, Citation2014) IMO (input-mediators-outcomes; Ilgen et al., Citation2005). We also provide methodological guidelines conducting such

Language: Английский

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Going on a journey: A review of the customer journey literature

Journal of Business Research, Journal Year: 2020, Volume and Issue: 125, P. 336 - 353

Published: Dec. 28, 2020

Language: Английский

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Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 45(5), P. 937 - 963

Published: June 26, 2021

Abstract The International Journal of Consumer Studies (IJCS) is a distinguished 45‐year‐old peer‐reviewed international journal in the field multidisciplinary consumer research. This paper takes stock work published since 1977 ( n = 2088) and examines impact research by applying network analysis technique using VOSviewer. In particular, it overall citations received, most cited papers authors their contributions to advancement discussed directions for future provided undertake novel

Language: Английский

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Mobile advertising: A systematic literature review and future research agenda

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 45(6), P. 1258 - 1291

Published: June 26, 2021

Abstract The purpose of this research is to review the extant literature on mobile advertising systematically and carry out a comprehensive analysis in emerging field. Accordingly, paper synthesises terms theories, contexts, characteristics methodology analyse development over time. shows that has transitioned from text message‐based SMS advertisements into internet‐based smartphone advertising. Furthermore, based synthesis, we have developed conceptual framework antecedents, mediators consequences Additionally, identified some overlooked areas proposed insightful directions advance field research. This contributes marketing literature, specifically literature.

Language: Английский

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Factors affecting green purchase behavior: A systematic literature review

Business Strategy and the Environment, Journal Year: 2022, Volume and Issue: 32(4), P. 2078 - 2092

Published: Sept. 5, 2022

Abstract The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In backdrop growing affirmative reaction people, inclination buy green products is on rise. Therefore, we explore extant literature identify factors established for their role in determining purchase having a less damaging impact A systematic review was conducted following Theory‐Context‐Characteristics‐Methodology framework covering 151 empirical studies intention behavior, published between years 2000 2021. This paper identifies influencing consumers' behavior provides strategic insights marketers create better marketing opportunities products.

Language: Английский

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Online food delivery: A systematic synthesis of literature and a framework development

International Journal of Hospitality Management, Journal Year: 2022, Volume and Issue: 104, P. 103240 - 103240

Published: May 18, 2022

Language: Английский

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