Two decades of brand hate research: a review and research agenda

Marketing Intelligence & Planning, Journal Year: 2023, Volume and Issue: 41(6), P. 763 - 789

Published: Aug. 2, 2023

Purpose This review aims to synthesize the brand hate literature and suggest directions for future research on hate. Design/methodology/approach study adopted an integrative method assess literature. Findings The synthesis showed that social identity theory, disidentification theory duplex are prominently used in studies, a larger portion of was conducted Western countries. Further, brand-related, self-congruity, personal factors, information influence community major types antecedents which can produce soft or hard consequences. Lexicometric analysis causes hate, consumers' negative emotional behavioral outcomes anti-brand behavior as key themes research. Research limitations/implications has followed predefined criteria inclusion papers. Thus, is limited articles fulfilled inclusion. Practical implications finding will help marketers, specially managers, craft strategies handle Originality/value still developing remains incoherent, suggesting synthesized needed. systematically reviewed its development over time proposes framework provides comprehensive understanding

Language: Английский

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Understanding dark side of online community engagement: an innovation resistance theory perspective

Information Systems and e-Business Management, Journal Year: 2023, Volume and Issue: unknown

Published: March 17, 2023

Language: Английский

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Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review

International Journal of Consumer Studies, Journal Year: 2023, Volume and Issue: 48(1)

Published: Sept. 27, 2023

Abstract The notion of ‘anthropomorphism’ has been a subject intrigue for transdisciplinary academics and scholars the longest time, as origin this concept dates back to BCE (Before Common Era). Over past few decades, anthropomorphism literature burgeoning in marketing discipline its subfields (branding, advertising, consumer behaviour, etc.). This relatively novel stream adopts offers fascinating insights into consumers their choices, intentions. Although there have several qualitative review‐based assessments within field, none informed by quantitative tools or through framework‐based approach. Our hybrid variant systematic review fills gap using bibliometric techniques (performance analysis, co‐authorship analysis countries authors, co‐word keywords) Theories‐Context‐Characteristics‐Methods (TCCM) framework show evolution , trends intellectual structure behaviour research. We depict evolving trajectory over time sample 432 peer‐reviewed journal articles 27,671 secondary references (between 2005 2023) on behaviour. Significant results include identifying describing most influential articles, journals countries, different research streams, development, future directions. also present six knowledge clusters delineating field. An additional section depicting theories employed, characteristics explored, contexts examined, methods utilized domain presented. Furthermore, we used TCCM orchestrate possible trajectories By doing this, offer practitioners comprehension advancements comprehensive road map

Language: Английский

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The evolving direct‐to‐consumer retail model: A review and research agenda

International Journal of Consumer Studies, Journal Year: 2023, Volume and Issue: 47(6), P. 2816 - 2842

Published: July 18, 2023

Abstract The substantial growth of e‐commerce sales, driven by digital advancements, has enticed brands to sell direct‐to‐consumers (DTC) online. Despite the DTC online retail model in practice, academic literature remains fragmented. This systematic review is timely as it meets need for a comprehensive understanding evolution over two decades research 2023. A SPAR‐4‐SLR protocol combined with Theory–Context–Methods (TCM) approach examines extant through marketing lens. An analysis 81 articles reveals consumer behavior theories underpin on model. We conclude identifying areas further development, such technology‐driven balance power between brands, retailers, and consumers. Contextually, authors highlight opportunities SME brands' internationalization luxury experience. Methodological directions include empirical qualitative studies experiments emerging topics technology‐enabled services experiential impact customer These future undertakings will help us better understand

Language: Английский

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Promoting well-being through happiness at work: a systematic literature review and future research agenda

Management Decision, Journal Year: 2024, Volume and Issue: 62(13), P. 332 - 369

Published: July 12, 2024

Purpose Our study aims to understand what is known about happiness at work (HAW) in terms of publication, citations, dimensions and characteristics, as well how knowledge HAW generated regarding theoretical frameworks, context methods. Additionally, it explores future directions for research. Design/methodology/approach This paper conducts a systematic literature review 56 empirical articles published between 2000 2022 comprehensively explore HAW. It examines publication trends, citation patterns, dimensions, contextual factors research methodologies employed studies. Findings findings suggest that while has gained momentum, there still need exploration, particularly developing countries. Various frameworks such the job demand-resources model, social exchange theory broaden-and-build are identified, with suggestions adoption less popular theories like positive emotion, engagement, relationships, meaning accomplishment (PERMA) model flow investigations. The contributes workplace by offering comprehensive analysis spanning two decades provides valuable insights guiding toward exploring influencing employee well-being. Originality/value article offers structured literature, emphasizing necessity more extensive research, especially nations. into associated HAW, assisting organizations formulating strategies enhance overall

Language: Английский

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