Journal of Information Systems Management and Digital Business,
Journal Year:
2024,
Volume and Issue:
1(2), P. 43 - 56
Published: Jan. 8, 2024
The
post-pandemic
has
forced
Indonesian
cloth
sellers
in
Indonesia
to
face
changes
consumer
behavior
who
tend
shop
online.
They
need
find
innovative
ways
market
products
and
reach
potential
customers.
One
of
the
problems
faced
is
how
present
traditional
fabrics
effectively
buyers.
Therefore,
a
more
creative
interactive
marketing
approach
needed.
Using
needs
analysis
method
design
augmented
reality
(AR)
integration
sale
could
be
an
interesting
solution.
With
AR,
which
will
later
called
PARTIKA,
can
show
buyers
fabric
looks
various
situations,
provide
virtual
interaction
with
product,
detailed
information.
This
application
thus
in-depth
convincing
experience,
helping
customers
make
better
purchasing
decisions.
International Journal of Consumer Studies,
Journal Year:
2023,
Volume and Issue:
47(6), P. 2816 - 2842
Published: July 18, 2023
Abstract
The
substantial
growth
of
e‐commerce
sales,
driven
by
digital
advancements,
has
enticed
brands
to
sell
direct‐to‐consumers
(DTC)
online.
Despite
the
DTC
online
retail
model
in
practice,
academic
literature
remains
fragmented.
This
systematic
review
is
timely
as
it
meets
need
for
a
comprehensive
understanding
evolution
over
two
decades
research
2023.
A
SPAR‐4‐SLR
protocol
combined
with
Theory–Context–Methods
(TCM)
approach
examines
extant
through
marketing
lens.
An
analysis
81
articles
reveals
consumer
behavior
theories
underpin
on
model.
We
conclude
identifying
areas
further
development,
such
technology‐driven
balance
power
between
brands,
retailers,
and
consumers.
Contextually,
authors
highlight
opportunities
SME
brands'
internationalization
luxury
experience.
Methodological
directions
include
empirical
qualitative
studies
experiments
emerging
topics
technology‐enabled
services
experiential
impact
customer
These
future
undertakings
will
help
us
better
understand
International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(2)
Published: Feb. 1, 2024
Abstract
Beliefs
play
a
prominent
role
in
consumer
attitudes
toward
technology.
Hence,
the
interplay
between
affective
and
cognitive
perceptions
results
approach
or
avoidance
behaviours.
This
study
examines
how
phygital
interactive
in‐store
technologies
are
perceived
specific
context
of
luxury
retail
by
providing
holistic
picture
characteristics
consumers
link
to
technological
applications.
Employing
correspondence
analysis,
we
highlight
contribution
dimensions
beliefs
technology
evaluation,
both
positive
negative
terms.
By
differentiating
respondents
who
had
already
tried
those
not,
findings
reveal
bias,
derived
from
lack
experience,
evaluations;
while
previous
usage
positively
impacts
assessment.
The
provide
an
outline
valuable
customer
experience
enriched
devices,
showing
technology's
distinct
features
attract
consumers,
these
can
be
leveraged
retailer
enhance
experience.
Psychology and Marketing,
Journal Year:
2024,
Volume and Issue:
42(2), P. 634 - 650
Published: Oct. 21, 2024
Abstract
Since
the
launch
of
Pokémon
Go,
augmented
reality
(AR)
has
been
one
main
research
areas
within
new
technologies.
Integrating
digital
elements
into
physical
world
presents
exceptional
opportunities
for
different
sectors,
enabling
enhanced
interactions
and
experiences.
This
study
conducts
a
systematic
review
AR
literature,
highlighting
theories,
theoretical
frameworks,
methodologies
employed.
It
also
classifies
types
devices
diverse
contexts
in
which
they
are
applied.
Through
comprehensive
thematic
analysis,
four
principal
current
identified:
(1)
media
characteristics
consumer
outcomes,
(2)
psychological
influential
factors
(3)
app
features
technology
adoption,
(4)
recommendations
implementation
industry
advantages.
Furthermore,
provides
key
insights
introduces
consumer‐centered
framework.
The
article
concludes
by
proposing
future
agenda,
prospective
studies
that
can
contribute
from
perspective
content,
context,
device,
consumer,
as
well
avenues
methodological
perspective.
Business Ethics the Environment & Responsibility,
Journal Year:
2023,
Volume and Issue:
33(4), P. 649 - 667
Published: Nov. 30, 2023
Abstract
Greenwashing
(GW)
is
a
complex,
dynamic,
interdisciplinary,
multidimensional,
and
multifaceted
phenomenon.
There
are
more
theoretical
than
empirical
studies
on
GW
because
of
several
difficulties
in
collecting
accurate
data
obtaining
objective
measures.
After
disentangling
the
phenomenon
by
describing
its
main
dimensions,
this
study
provides
systematic
methodological
literature
review
research
papers
published
from
1990
to
2022
journals
Business,
Management,
Accounting
understand
how
researchers
operationalizing
our
choices
affect
understanding
Our
results
show
that
actual
operationalization
challenging
scholars
highly
uncertain
about
such
should
be
designed
implemented
provide
an
effective
measurement
instrument.
Further,
growing
number
investigate
hypothetical
cases
adopting
perception‐based
measures,
while
limited
explores
real
cases.
International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(4)
Published: June 27, 2024
Abstract
Given
the
growing
importance
of
habit
development
in
omnichannel
literature,
this
study
aims
to
explore
factors
contributing
shopping
and
subsequent
impact
on
usage
word‐of‐mouth.
Data
from
512
shoppers
via
an
online
survey
were
analysed
using
structural
equation
modelling.
Results
show
that
in‐store
employee
interactions
strongly
affect
cognitive
engagement,
while
digital
predominantly
influence
affective
engagement.
Affective
engagement
is
key
for
value
consciousness,
which,
along
with
drives
development.
Significant
moderation
income
relationship
length
also
suggest
higher
longer
foster
stronger
due
consciousness.
Additional
analysis
reveals
a
significant
moderating
between
consciousness
its
outcomes.
This
research
advances
retail
literature
by
illustrating
how
mode
interaction
(digital
or
personal)
can
various
types
works
as
mediator
moderator
driving
Retailers
cultivate
habitual
enhancing
positive
across
channels
monitoring
Purpose
In
marketing,
virtual
reality
(VR)
and
augmented
(AR)
provide
innovative
ways
to
connect
with
audiences,
transforming
traditional
advertising
into
dynamic
engaging
storytelling.
The
purpose
of
this
study
is
explore
ethical
considerations
in
VR
AR
analyze
risks
perceptions
among
marketers,
propose
guidelines
for
responsible
immersive
practices.
Design/methodology/approach
This
qualitative
employs
semi-structured
interviews
marketers
from
Saudi
Arabia
Pakistan
the
tourism
hospitality
industry.
Thematic
analysis
used
data
by
using
NVivo
14.
Findings
identifies
significant
privacy
concerns,
psychological
impacts
security
advertising.
Marketers
emphasize
transparency,
consumer
consent
boundaries.
Originality/value
contributes
novel
insights
dimensions
marketing
Pakistan,
exploring
unique
cultural
perspectives
proposing
practical
Journal of Organizational and End User Computing,
Journal Year:
2025,
Volume and Issue:
37(1), P. 1 - 27
Published: April 11, 2025
This
study
systematically
reviews
the
literature
on
impact
of
technological
innovations
in
e-commerce
consumer
behavior,
using
SPAR-4-SLR
methodology
and
TCCM
framework.
It
consolidates
research
across
various
technologies,
including
websites,
social
media,
live
streaming,
AR/VR,
AI.
The
analysis
reveals
a
growing
interest
this
field
post-2017,
with
focus
websites
but
highlights
gap
emerging
technologies.
Key
theoretical
frameworks
are
identified,
emphasizing
need
for
integration
to
comprehensively
understand
behavior.
review
maps
out
antecedents,
mediators,
moderators,
outcomes,
stressing
importance
longitudinal
studies
advanced
analytics.
approach
aims
bridge
gaps
suggest
future
directions,
enhancing
practical
understanding
innovations,
contributing
more
dynamic
consumer-centric
ecosystem.
Multimodal Technologies and Interaction,
Journal Year:
2024,
Volume and Issue:
8(5), P. 41 - 41
Published: May 14, 2024
The
advancement
of
Augmented
Reality
(AR)
technology
has
been
remarkable,
enabling
the
augmentation
user
perception
with
timely
information.
This
progress
holds
great
promise
in
field
interaction
design.
However,
mere
is
not
enough
to
ensure
widespread
adoption.
dimension
somewhat
overlooked
AR
research
due
a
lack
attention
motivations,
needs,
usability,
and
perceived
value.
critical
aspects
tend
be
overshadowed
by
itself.
To
appropriate
future
assessments,
it
necessary
thoroughly
examine
categorize
all
methods
used
for
validation.
By
identifying
classifying
these
evaluation
methods,
researchers
practitioners
will
better
equipped
develop
validate
new
techniques
applications.
Therefore,
comprehensive
systematic
evaluations
are
sustainability
technology.
paper
presents
theoretical
framework
derived
from
cluster
analysis
most
efficient
extracted
399
papers.
Evaluation
were
clustered
according
application
domains
human–computer
investigated.
should
facilitate
rapid
development
cycles
prioritizing
requirements,
ultimately
leading
groundbreaking
accessible
broader
audience
beyond
centers.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 445 - 474
Published: Jan. 17, 2025
This
work
presents
a
new
and
innovative
marketing
strategy.
strategy
responds
to
the
advances
demands
of
technologies,
as
well
current
ways
selling
and/or
presenting
food
product.
The
is
efficient
because
it
uses
system
based
on
Augmented
Reality
(AR).
An
outstanding
advantage
this
its
adaptability
mobile
devices,
connected
internet
through
these
devices
any
product
can
be
presented
in
different,
novel,
even
entertaining
way
(through
video
files,
sound,
web
pages,
GPS,
kinesthetic,
etc.)
for
customers.
aimed
at
all
companies
that
want
present
their
products
way,
but,
above
all,
with
sole
objective
capturing
attention
customers
that,
subsequently,
they
decide
buy
them.
For
reasons,
AR
tool
increase
sales
product,
part
world.
Journal of Consumer Behaviour,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 3, 2025
ABSTRACT
With
the
growing
integration
of
digital
innovations
in
retail,
a
critical
challenge
persists:
how
can
augmented
reality
(AR)
applications
be
utilized
to
entice
intended
target
markets
engage
and
remain
loyal?
To
this
end,
study
aims
bridge
gap
by
analyzing
effects
AR‐based
apps
on
consumers'
brand
loyalty
beauty
goods
sector
with
specific
reference
UK
UAE.
Using
S‐O‐R
framework
as
theoretical
research,
examines
influence
experiential
values
such
playfulness
aesthetics
mediated
customer
satisfaction.
The
results
from
questionnaire
completed
550
female
AR
Mobile
App
users
were
examined
testing
nine
hypotheses.
Emphasizing
research
findings,
it
further
determined
that
while
evaluating
value,
there
appears
significant
emphasis
loyalty.
However,
aesthetic
value
has
had
minimal
consumers
within
Also,
psychological
engagement
could
have
been
higher
interacted
satisfaction
two
regions.
Thus,
extends
understanding
examining
implications
for
consumer
behavior
region
providing
practical
recommendations
managers
who
want
use
improve
