Information Systems Journal, Journal Year: 2024, Volume and Issue: unknown
Published: Aug. 22, 2024
The digitally enabled sharing economy, a system where underutilised assets or services are exchanged via digital platforms, offers unique opportunities for value creation at the base of pyramid (BoP)1 (Qureshi, Bhatt, & Shukla, 2021b). When leveraged effectively, economy models (SEM) can bring hope more inclusive and sustainable economic future. Leveraging technologies, it is claimed, facilitates efficient redistribution resources, ensuring that even those with limited means access goods were previously out reach. Optimising use idle not only maximises benefits participants but also, argued, fosters community engagement social cohesion. Additionally, SEM have potential to promote inclusivity sustainability by providing marginalised communities avenues income generation, resource enhanced capital. integration platforms ensures wider reach accessibility, making powerful tool addressing disparities driving positive change if implemented intermediaries (Pillai, Qureshi, 2021). Recent studies documented numerous (DESEM) BoP, which help offer range products services, including transportation (e.g., SafeBoda, Eva.coop), accommodation Fairbnb, CoAbode), innovative coworking spaces Impact Hub), shared farming Farmizen), agricultural equipment (e.g. EM3, Hello Tractor), trading Ethitrade), financial FarmDrive, Rang De), communal Moving Feast, bHive) channels produce (MIRI Haat, Loop) 2021a). DESEM has address grand societal challenges such as poverty, marginalisation, inequality, discrimination, hunger greenhouse gas emissions often characterise BoP population. However, scholars also dark sides DESEM, exploitation exclusion be reproduced nurtured (Mosaad et al., 2023; 2021c). Despite its relevance, been adequately explored in existing research. understood through three dimensions: scope sharing, possibility socialisation degree intermediation synergistic technologies these dimensions increase DESEM. configurations across their alignment platform characteristics, significant implications social, environmental (Figure 1). characterised severe constraints, pervasive divide, institutional voids deficient infrastructure (Kistruck 2013; Qureshi 2021d; Pan, Zheng, These defining characteristics critically influence design implementation within contexts. research explores how entrepreneurs implement (Parthiban 2020, 2021; Qiu While focus this on drive reformative transformative changes contexts 2021b), firms may leverage exploit voids. Consequently, shape irrespective intention create negative outcomes remains critical yet underexplored area literature. governance (incentive controls), trust rating, transparency, privacy security (Chen 2022; Teubner Flath, 2019). An effective would require contextualised needs For example, constraints accessibility concerns motivate enterprises take technoficing approach Pandey, 2023), objectives pursued using 'good enough' technology sufficient purpose 2024; 2022). Thus, affordability, ease use, availability, cultural compatibility rather than sophistication 2021), localization embedding enhance from population (Qureshi 2024). Moreover, either empower vulnerabilities profit-making will features incentives, (Teubner Similarly, context SEM—scope intermediation. prevailing institutions lacking affect illiteracy lack awareness hinder 2020). On other hand, hierarchy discriminatory norms lead discrimination against context, affecting both (Attri Bapuji, Finally, needed successful shaped context. formal informal necessitate high involvement equitable distribution Pillai, consequences paradoxical (Acquier 2017) due complex interaction between leading various Proper foster building, capital, improve collective well-being reduce impacts. Drishtee, an Indian enterprise, aligns among members. It acts intermediary build capital leveraging barter without charging commissions, thus maintaining transparency taking scoring level Conversely, misalignment displacement, increased living costs, reduced reciprocity care practices, favouring profit over socialisation, especially tourist areas displaces local poor populations (Wachsmuth Weisler, 2018). Platforms fees, controls intermediation, destruction Aligning components, seen like cooperativism, tourism collaboration, mitigating externalities (Mannan Pek, Therefore, better analysing dimensions. generate utilising underused instability, complicating planning workers 2017; Mosaad 2023). participation risky job uncertainty, full-time employment benefits, instability. mitigated aligning dimension. A well-designed broadens deepens diversify income. bHive, Australian community-sharing platform, utilises 2024) enable multiple free time (Escobedo enhancing reducing dependency cash transactions. This model creates safety net, instability uncertainty. Another trade-off exists costs hidden cost reduction apparent, costs—monetary asset ownership, insurance) non-monetary wait times, concerns, internet dependence)—are overlooked (Han Markman significantly impact net (or losses) incur. improving ratings privacy/security measures), information asymmetry evaluate thereby efficiency effectiveness sharing. while farm machinery, land, labour, services) otherwise population, divide barrier, unequal capabilities efforts stakeholders, persists, exacerbating elite capture exploitation. broader yielding improved access, livelihood inclusion. approach, prioritises favourable tension overconsumption salient efficiency, Jevons' paradox suggests lowered Cohen Kietzmann, 2014). phenomenon, known rebound effects, occurs when gains result consumption resources (Ackermann Tunn, instance, ride-sharing despite generating profits owners drivers, rides higher (Cohen Free might exacerbate effects savings redirected towards further consumption, items single-use packaging, increasing waste generation. highlights dimensions, DESEM's undermined incentives (net income/profit reduction) participants. Mitigating requires redesigning balance involving diverse stakeholders. Digital should facilitate knowledge awareness. Social multistakeholder collaboration (Galdini De Nardis, Further, involves innovation regulation BoP. drives innovation, creating new business flexible work arraignments, operates regulatory grey areas, posing enforcing standards protecting consumers. labour protections typically associated traditional (Nicholson Pulignano regulation, whether government-imposed self-regulated, protect mitigate consequences. Government regulations ensure fair competition, standardise meet standards, self-regulation ratings, security) perceived unfairness Improving promoting self-regulation. Lastly, addition pronounced particularly organisations individuals enabling entrepreneurial activities, large corporations exert control, capturing much created standardisation scale advantage. erode diversity values, exploitation, precarious working conditions weakening economies transferring outside (Bhatt 2021a; Schor, 2016). consequence underscores profit-oriented control conflict values aims socialisation. Socially oriented Platform cooperativism suggested alternative components Scholz, paper included special issue provides insights into uncertainty issues deter Cheng al. (2024) argue low literacy (drivers) susceptibility uncertainties ridesharing lower time. theory, authors explore mechanisms drivers' fostering platforms. They identify tiers uncertainty: passengers, mechanisms. Utilising sequential, multi-study, triangulated mixed-method design, find empathy congruity escrow justice matching accuracy High boosts trust, encouraging enhances driver engagement. Follow-up interviews corroborate quantitative results. study extends literature exploring perceptions behaviours, emphasising role impacts boost Future We thank Robert Davison his invaluable guidance throughout preparation insightful feedback editorial. express our sincere gratitude esteemed associate editors, Bo Xiao, Carmen Leong, Christy Cheung, Isam Faik Wenyu Du, profound manuscripts. we extend heartfelt appreciation expert reviewers whose assistance contributed process.
Language: Английский
