Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103671 - 103671

Published: Dec. 27, 2023

Language: Английский

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Metaverse tourism and Gen-Z and Gen-Y’s motivation: “will you, or won’t you travel virtually?”

Tourism Review, Journal Year: 2023, Volume and Issue: 79(2), P. 304 - 320

Published: Oct. 28, 2023

Purpose Guided by the self-determination theory and of planned behaviour, this study aims to examine determinants participating in metaverse tourism for Gen Z Y. Design/methodology/approach The cross-sectional method was used collect data from 248 respondents Y tourists. research model evaluated using partial least squares-structural equation modelling (PLS-SEM). Findings PLS-SEM results supported positive effect attitude perceived behavioural control on tourists’ intention participate tourism. In addition, crucial role intrinsic motivation raising individuals’ cognitive beliefs about confirmed. Originality/value addition theoretical contributions, findings provide several managerial implications practitioners, scholars developers help them make insightful decisions promote development

Language: Английский

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Human-Centered Interaction in Virtual Worlds: A New Era of Generative Artificial Intelligence and Metaverse

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 43

Published: Feb. 27, 2024

The metaverse has emerged as an exciting new paradigm for human-computer interaction (HCI) and virtual collaboration. This paper presents a comprehensive review of the to address gap in existing literature where there is lack survey that reviews nature its building blocks from human-centric perspective. We first synthesize definition delineate key affordances. then introduce detailed framework encompassing metaverse's nature, infrastructure technologies, input/output technologies facilitate multi-sensory HCI, alongside applications across diverse domains. components within this are explained depth, offering insights into readiness level current technologies. Based on analysis, we outline major open challenges propose promising directions demanding further exploration investigation. By clarifying vision characterizing required realize it, provides essential serves invaluable resource developers researchers working advance transformative medium.

Language: Английский

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A facial expression and expert recommendation fuzzy decision-making approach for sustainable business investments within the metaverse world

Applied Soft Computing, Journal Year: 2023, Volume and Issue: 148, P. 110849 - 110849

Published: Sept. 14, 2023

Language: Английский

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Metaverse for tourists and tourism destinations

Information Technology & Tourism, Journal Year: 2023, Volume and Issue: 25(4), P. 483 - 506

Published: Sept. 21, 2023

Language: Английский

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Metaverse in services marketing: an overview and future research directions

Service Industries Journal, Journal Year: 2023, Volume and Issue: 43(15-16), P. 1140 - 1172

Published: Sept. 21, 2023

Although it is still at the inception stage, Metaverse likely to revolutionize service marketing and management by disrupting existing business strategies, consumer norms, practices. However, most of research focuses on co-creation metaverstic experiences in terms interaction, but not purchase experience process actual products services. This study proposes a conceptual framework that explains how why will have significant impacts creation delivery experiences, those through provision functional hedonic benefits various stakeholders. also discusses potential mitigating decision risks attributed uncertainties associated with offerings, information overload, confusion ecosystems customers' journey. Since adoption implications for all stakeholders while presenting challenges, challenges are discussed. provides agenda investigate possible industries.

Language: Английский

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Metaverse as a booster of tourism transformation towards virtual management strategies

Tourism Review, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 30, 2024

Purpose The primary objective of this study is to ascertain how Metaverse technologies, primarily virtual reality (VR) and augmented (AR), redefine tourism experiences. It aims delve into the capabilities these technologies in eliminating conventional physical economic barriers enabling exploration destinations. Additionally, seeks understand enterprises can leverage for operational efficiency enhance customer satisfaction. Design/methodology/approach This research uses a two-pronged methodological approach, incorporating bibliometric analysis techniques systematic literature review. Bibliometric provides quantitative assessment existing literature, identifying key trends, authors publications domain tourism. Concurrently, review qualitatively evaluates content context studies, focussing on applications VR AR as well managerial consumer implications therein. Findings findings reveal significant uptick production post-2018, indicating burgeoning interest field. facilitates unique blend engaging personalised experiences from comfort one’s home. Moreover, stand gain streamlined booking processes improve efficiency, which turn augments Research limitations/implications confined does not involve data collection, could limit comprehensiveness insights. nascent stage technology presents challenge deriving conclusive implications. underscores need further empirical validate theoretical frameworks discussed explore long-term sector. Practical opens avenues their engagement efficiency. offers novel platform immersive travel experiences, thereby potentially increasing market reach facilitated by also lead cost reduction increased profitability enterprises. Social integration democratise allowing individuals who might be economically or physically constrained virtually global However, it raises concerns regarding digital divide potential loss authentic human interactions cultural exchanges that traditionally characterise Originality/value among pioneering efforts quantitatively analyse field metaverse By amalgamating with review, unveils transcending paradigms, presenting comprehensive understanding practical, consumer-centric

Language: Английский

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Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework

International Journal of Contemporary Hospitality Management, Journal Year: 2024, Volume and Issue: 36(11), P. 3674 - 3703

Published: July 1, 2024

Purpose Through the theoretical lenses of media richness, perceived realism and customer engagement, this study aims to investigate mechanisms that promote engagement in metaverse-mediated environments meetings, incentives, conferences exhibitions (MICE) context, as well impact on customers’ metaverse usage intensity future visit intention. Design/methodology/approach A survey customers who have experience with MICE activities was conducted. Data from 267 respondents were analysed using partial least squares-structural equation modelling fuzzy-set qualitative comparative analysis (fsQCA) test our research framework. Findings Media richness dimensions, including multiple cues, immediate feedback personal focus, found enhance realism, which turn affects dimensions leading The fsQCA identifies three configurations lead high event Practical implications This helps developers marketers better understand how rich contents create realistic experiences metaverse, aiding them devise strategies for improve resource allocation. Originality/value Despite its potentially revolutionary impacts, empirical studies driving effects are scarce. contributes by revealing multiple-phase mechanism journey context. By expanding theory into area, provides new insights illustrating multisensory real-time interactions, enhancing engagement. It also addresses debate whether events substitute or complement real-life events.

Language: Английский

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Sense of place of tourism destinations in a metaverse paradigm

Tourism Management, Journal Year: 2024, Volume and Issue: 105, P. 104958 - 104958

Published: May 1, 2024

Language: Английский

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Does metaverse stimulate tourism prosocial behavior? A mindfulness-driven model with a psychological ownership perspective

International Journal of Contemporary Hospitality Management, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 31, 2024

Purpose Through a theoretical lens of psychological ownership, this study aims to investigate how technology mindfulness may stimulate metaverse tourism users’ feelings individual aesthetic value and conversational value, which in turn fosters intention engage prosocial behaviors. Design/methodology/approach The used scenario-based survey that allowed U.S.-based participants create their own avatars imagine using explore heritage sites the metaverse. Structural equality modeling was applied for data analysis. Findings results from 357 valid responses indicate arouses tourists’ behavioral intentions. moderating role biospheric orientation on willingness donate volunteer is investigated. Research limitations/implications research sheds light significance mindfulness, ownership perspectives metaverse, have been previously overlooked. authors mental stimulation due current limitations. Practical implications one first possibility encouraging behaviors metaverse-facilitated technology. offers guidelines hospitality customers can blend virtual experiences into real world. Originality/value This represents pioneering efforts gain an in-depth understanding application triggering behavior toward sites, explained via mindfulness-driven model with perspective.

Language: Английский

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