Advances in business strategy and competitive advantage book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 217 - 242
Published: Oct. 16, 2024
The
tourism
sector
is
currently
undergoing
a
digital
transformation,
with
emerging
technologies
playing
pivotal
role
in
redefining
marketing
strategies
and
improving
the
performance
of
small
medium-sized
enterprises
(SMEs).
This
study
aims
to
examine,
through
comprehensive
literature
review,
applications
impact
these
on
business
SMEs.
A
rigorous
methodology
based
PRISMA
protocol
for
reference
collection
NVIVO
software
textual
thematic
analysis
was
employed
this
research.
objective
demystify
complex
relationship
between
technology
results
revealed
convergence
that
linked
key
indicators.
Information Discovery and Delivery,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 8, 2025
Purpose
The
metaverse
represents
a
rapidly
evolving
digital
environment
that
blurs
the
lines
between
physical
and
virtual
reality,
it
offers
unique
opportunities
challenges
for
businesses
marketers.
purpose
of
this
study
is
to
provide
comprehensive
review
marketing
research.
present
reviews
literature
on
identify
theories,
contexts,
gaps
methodologies
using
TCCM
framework
(Theories,
Contexts,
Characteristics
Methodology)
set
future
research
agenda.
Design/methodology/approach
A
was
conducted
179
English
papers
related
from
2010
2023
Scopus
Web
Science
core
collection
after
applying
relevant
filters
framework.
Findings
findings
suggest
studies
have
inadequately
distinguished
as
something
only
builds
interactive
experiences
combine
real
world,
whereas
theoretical
domain
dominated
by
in
various
domains.
applicability
pertinent
domains
management
field.
explores
facets
capture
its
dynamic
nature.
Research
limitations/implications
By
presenting
review,
themes
knowledge
marketing,
will
enhance
output
valuable
tools
metaverse.
Practical
implications
analyzing
companies
be
able
use
concept
effectively
formulate
innovative
strategies
personalized
consumer
understand
behavior.
Furthermore,
into
helpful
offering
predictions
about
trends
behavior,
technology
adoption
world
development.
Originality/value
This
provides
thorough
analysis
current
state
road
map
further
area.
Electronics,
Journal Year:
2024,
Volume and Issue:
13(21), P. 4151 - 4151
Published: Oct. 23, 2024
Artificial
intelligence
(AI)
is
a
disruptive
technology
that
being
used
by
smart
tourist
destinations
(STDs)
to
develop
new
business
models
and
marketing
services
increase
tourists’
experiences
sales,
revenue,
productivity,
efficiency
STDs.
However,
the
adoption
of
AI
applications
platforms
requires
high
economic
budget
for
STDs
want
integrate
this
digital
tool
into
their
future
agenda
tourism
development
plans,
especially
when
they
set
them
up
plans
operational
processes.
This
iterative
needs
regular
maintenance
as
well,
leading
recurring
costs
specialised
crews
in
advanced
technologies
activities.
study
aims
show
impact
advancements
on
STDs’
enhance
quality
illustrate
improve
experiences.
A
comprehensive
literature
review
has
been
conducted
agenda.
Moreover,
presents
real
examples
context
better
understand
potential
tool.
The
findings
current
support
idea
multipurpose
helps
manage,
monitor,
analyse
sales
information;
revenue
management;
minimise
prediction
errors;
streamline
operations;
strategies,
optimising
resources,
reducing
costs,
responding
dynamically
changing
tourists
residents
Furthermore,
investment
products
services,
attract
investments,
which
benefit
regional
economies
population’s
life.
first
address
use
STDs,
its
primary
uniqueness.
Also,
identifies
opportunities
initiatives
through
can
be
developed
help
Tourism Economics,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 17, 2025
This
study
elaborates
on
the
economics
of
Metaverse
in
tourism
and
hospitality.
It
identifies
stakeholders
from
a
perspective,
namely:
IT
companies
(infrastructure),
(Metaverse
presence),
hospitality
companies,
other
(non-tourism)
destination
management
organisations,
tourists,
public
authorities.
The
paper
activities
each
stakeholder
would
be
able
to
perform
associated
revenue
costs.
Based
this,
discusses
economic
relationships
between
stakeholders,
their
impacts
financial
performance
potential
externalities
Metaverse.
Theoretical,
managerial
policy
implications,
limitations
future
research
directions
are
outlined
as
well.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 493 - 522
Published: Jan. 17, 2025
The
main
aims
of
this
chapter
were
to
explore
metaverse
branding
by
identifying
the
trends
and
contributions
in
extant
literature.
Through
a
bibliometry
critical
analysis
literature,
proposes
conceptualization,
which
shows
how
immersive
experiences
that
provide
multi-dimensional
value
enhance
brand
engagement,
leads
increased
awareness,
love,
satisfaction,
trust,
equity.
These
factors
ultimately
drive
online
offline
purchases
strengthen
loyalty.
Overall,
proposed
framework
relevant
insights
for
both
managers
defining
strategies,
researchers
interested
these
topics.
Financial and credit activity problems of theory and practice,
Journal Year:
2025,
Volume and Issue:
1(60), P. 111 - 122
Published: Feb. 27, 2025
An
important
direction
in
the
formation
and
development
of
a
decentralized
economy
is
creation
financial
metaverse
as
hybrid
physical-virtual
ecosystem,
based
on
combination
centralized
mechanisms
market
activity.
This
article
aims
to
reveal
features
functioning
digital
platforms
ensure
effective
services
for
users,
considering
benefits
drawbacks
using
individual
types
forms
money.Based
comparative
analysis,
authors
identify
main
technological
economic
properties,
competitive
advantages
disadvantages
money
metaverse’s
payment
systems,
taking
into
account
potential
social
consequences.
promotes
balanced
approach
selecting
instruments
users.
The
nature
metaverse,
combined
with
monetary
systems
markets,
deepens
our
understanding
how
ecosystems
function
business
operates
virtual
space.
argue
that
centralization
degree
users
depends
level
regulation
circulation
use
currencies.
practical
focus
developing
tentative
organizational
structure
justifying
models
platforms,
providing
recommendations
CBDCs
metaverse.
conclusions
formulated
can
be
used
making
political
regulatory
decisions
form
develop
platforms.
IGI Global eBooks,
Journal Year:
2025,
Volume and Issue:
unknown, P. 87 - 116
Published: Feb. 27, 2025
Technological
developments
are
presenting
new
ways
for
companies
to
organize
their
businesses
and
offer
products,
services,
experiences
customers.
The
Metaverse
allows
the
participation
interaction
of
individuals
in
immersive
that
merge
virtual
real
worlds.
adoption
metaverse
platforms
by
worldwide
is
growing
steadily,
with
potential
change
business
various
industries,
including
tourism.
However,
literature
on
applied
tourism
very
scarce.
This
chapter
addresses
this
gap
exploring
a
case
study
implementation
strategy
Portuguese
wine
brand,
Sandeman,
as
part
experience
offerings.
built
secondary
data,
observation,
interviews
tourists.
Advances in computational intelligence and robotics book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 347 - 372
Published: March 12, 2025
This
chapter
shows
how
AI
and
the
metaverse
can
revolutionize
travel
experiences
increase
accessibility.
Through
real-time
data
analysis
prediction
algorithms,
automates
booking
itinerary
planning
improves
customer
experience.
While
immersive
virtual
environments
allow
users
to
experience
worldwide
destinations
digitally,
opens
those
with
financial,
physical,
or
geographical
restrictions.
Tourism
operators
give
customized
suggestions
“previews”
of
using
AI-driven
metaverse-enabled
satisfy
varied
travelers.
However,
these
advances
raise
ethical
issues,
including
privacy,
security,
biases.
Addressing
challenges
is
crucial
ensuring
that
evolve
tourism
responsibly.
These
technologies
support
sustainable,
inclusive
tourism,
making
global
accessible
engaging
while
promoting
innovation
in
industry.
empower
digitally
if
used
Advances in computational intelligence and robotics book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 189 - 220
Published: March 12, 2025
The
rise
of
the
metaverse
is
revolutionizing
tourism
industry
by
transforming
customer
experiences,
marketing,
and
operations.
Technologies
like
VR,
AR,
AI
play
a
crucial
role
in
creating
highly
personalized
immersive
allowing
tourists
to
virtually
tour
landmarks
museums
from
comfort
their
homes.
This
enhances
pre-travel
decision-making
serves
as
an
effective
marketing
tool
for
organizations.
also
supports
hybrid
model,
which
particularly
relevant
context
pandemics
environmental
concerns,
promoting
sustainable
travel
behaviors
reducing
over-tourism.
big
data
further
enrich
experience
offering
recommendations
unique
journeys.
Despite
significant
investment
required,
technology
presents
innovative
opportunities
revenue
generation
marketing.
Embracing
these
advancements,
stakeholders
must
adapt
leverage
metaverse's
potential.
