Role of Metaverse in Events Industry DOI
Sujay Vikram Singh, Pravin Chandra Singh, Kuldeep Singh

et al.

Advances in hospitality, tourism and the services industry (AHTSI) book series, Journal Year: 2024, Volume and Issue: unknown, P. 164 - 183

Published: July 12, 2024

The metaverse holds immense potential to transform the event industry, seamlessly blending augmented reality, virtual and internet-based platforms deliver captivating engaging experiences. This proposal delves into profound impact of on organization participation, showcasing success such as Decentraland Roblox in hosting events. study explores various factors that adoption metaverse, performance expectations, ease use, social influence, facilitating conditions. findings highlight significance technology is easy a strong infrastructure, making use networks. research provides valuable insights for organizers improve consumer engagement rates, ultimately integrating industry.

Language: Английский

Examine the factors influencing the behavioral intention to use social commerce adoption and the role of AI in SC adoption DOI Creative Commons

Shahzad Sadiq,

Kaiwei Jia,

Ihsan Aman

et al.

European Research on Management and Business Economics, Journal Year: 2025, Volume and Issue: 31(1), P. 100268 - 100268

Published: Jan. 1, 2025

Language: Английский

Citations

1
Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness DOI Creative Commons
Zeyang Li,

Lei Jia

Communication & Sport, Journal Year: 2025, Volume and Issue: unknown

Published: March 3, 2025

With the rapid development of Metaverse technology, sports industry has gradually integrated it to enhance event experiences and fan engagement. This study aims explore impact characteristics in events on immersion, satisfaction, team attitude. used questionnaire survey, collecting data from 1208 participants MZ generation (age 18–42) who had experience Korea, including Koreans foreigners studying working Korea. The SEM analysis results revealed that relational transcendence a significant positive effect while cognitive image significantly influenced spatial immersion. Spatial immersion personal also satisfaction. Further showed both satisfaction effects Additionally, low-engagement consumers showing stronger perceptions immersive consumer foster more attitude toward team. Future marketing strategies should consider integration virtual real experiences, providing deeply interactive personalized for with varying levels

Language: Английский

Citations

0
A Proposed Model of Gender Differences in Metaverse Usage Intentions in Education: An Innovation Resistance Theory Perspective DOI

Faisal Al-Jawazneh,

Dhia Qasim

Studies in big data, Journal Year: 2024, Volume and Issue: unknown, P. 87 - 96

Published: Jan. 1, 2024

Language: Английский

Citations

2
Role of Metaverse in Events Industry DOI
Sujay Vikram Singh, Pravin Chandra Singh, Kuldeep Singh

et al.

Advances in hospitality, tourism and the services industry (AHTSI) book series, Journal Year: 2024, Volume and Issue: unknown, P. 164 - 183

Published: July 12, 2024

The metaverse holds immense potential to transform the event industry, seamlessly blending augmented reality, virtual and internet-based platforms deliver captivating engaging experiences. This proposal delves into profound impact of on organization participation, showcasing success such as Decentraland Roblox in hosting events. study explores various factors that adoption metaverse, performance expectations, ease use, social influence, facilitating conditions. findings highlight significance technology is easy a strong infrastructure, making use networks. research provides valuable insights for organizers improve consumer engagement rates, ultimately integrating industry.

Language: Английский

Citations

0