Entrepreneurship Teaching : Design and Activities of 21st Century Learning for Economic Class under Mini-Project (Participatory-Phenomenological Design)

Jurnal Kependidikan Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan Pengajaran dan Pembelajaran, Journal Year: 2024, Volume and Issue: 10(2), P. 704 - 704

Published: June 22, 2024

This study aims to explain the process of teaching entrepreneurship education courses in economics classes under a detailed mini-project. research used Participatory action (PAR) qualitative approach. The sample size was only taken purposefully from one semester's three classes. observation sheets form learning activities and interviews. All data collected were analyzed descriptively with step reducing, displaying drawing conclusion. results showed effectiveness bidirectional model education. model, which combines theoretical instruction practical application, significantly enhances student engagement outcomes. approach allows students relate concepts real-world examples, fostering deeper understanding active participation. An essential element this is inclusion mini-projects. These projects enable apply knowledge scenarios, such as developing business plans analyzing recruitment strategies. hands-on experience gained through mini-projects not solidifies students' grasp material but also hones their problem-solving critical-thinking skills. study's findings underscore superiority over traditional methods. experimental class, utilized approach, 93% success rate meeting various evaluation criteria, compared just 30% control class. stark contrast highlights importance integrating into curriculum enhance educational complemented by mini-projects, proves be highly effective It engages more deeply equips them skills that are for future careers.

Language: Английский

Comprehensive Analysis of Ethical Marketing Strategies and Customer Engagement in TikTok Business

Journal of Artificial Intelligence and Engineering Applications (JAIEA), Journal Year: 2024, Volume and Issue: 3(3), P. 760 - 765

Published: June 13, 2024

This research explores the ethical marketing strategies utilized by TikTok Business and their influence on customer engagement. As a dominant force in social media sector, TikTok's practices serve as benchmark for both technology entertainment industries. study provides an in-depth analysis of Business's core strategies, highlighting company’s commitment to responsibility. By examining various touchpoints, illustrates how effectively engages with its audience across multiple platforms services.The employs SWOT evaluate strengths, weaknesses, opportunities, threats related particular focus considerations Strengths identified include innovative content creation tools ability foster highly engaged user base. Weaknesses involve concerns over data privacy potential moderation issues. Opportunities lie expanding markets partnerships creators, while regulatory scrutiny competitive pressure.Findings suggest that when implemented, significantly enhance engagement trust. approach creating authentic creative content, combined transparent responsible practices, can model other companies seeking balance commercial success integrity. The concludes rapidly evolving digital landscape, is not only moral imperative but also strategic advantage drive sustained loyalty among customers.

Language: Английский