Advances in Hospitality and Tourism Research (AHTR),
Journal Year:
2024,
Volume and Issue:
unknown
Published: Nov. 22, 2024
The
purpose
of
this
study
is
to
analyze
existing
research
on
the
use
immersive
technologies
in
hotel
industry
and
build
academic
practical
knowledge
explore
current
areas
technology
development
that
are
critical
for
effective
digitalization
industry.
Clustering
analysis
was
applied
publications
analyzed
by
unsupervised
machine
learning
method
using
K-Means
algorithm.
To
verify
these
concepts
answer
questions,
clustered
were
subjected
in-depth
content
within
framework
questions.
findings
provide
comprehensive
information
scope
Immersive
Guest
Experiences
(Hereinafter
referred
as
IGX)
categorize
antecedents,
dimensions,
consequences
IGX
hotels
better
understand
reasons
results
guidance
practitioners
design
hotels.
Gamification and Augmented Reality.,
Journal Year:
2024,
Volume and Issue:
2, P. 40 - 40
Published: Jan. 1, 2024
Virtual
reality
is
now
being
utilised
to
improve
the
travel
experience
by
offering
extra
marketing
tools
destinations,
attractions,
and
companies,
altering
customer
experiences,
creating
a
new
tourism
paradigm.
Our
work
was
inspired
rapidly
changing
world
in
which
virtual
gradually
becoming
norm
we
live,
work,
play.
These
technologies
are
always
improving,
posing
problems
tourist
hospitality
management.
As
VR
literature
grows,
there
an
urgent
need
synthesise
existing
information
area.
To
address
this
difficulty,
conducted
systematic
evaluation
of
54
publications
on
published
high-quality
journals.
The
findings
knowledge
for
research
managerial
decisions.
also
identifies
prospective
streams
important
management
consequences
nine-step
anticipation
increasing
use
field.
Advances in wireless technologies and telecommunication book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 259 - 288
Published: Jan. 3, 2025
The
study
adopts
a
quantitative
approach,
gathering
data
from
respondents
in
selected
tourist
destinations.
primary
focus
is
on
assessing
the
potential
of
5G/6G
to
enhance
experience
through
immersive
technology
applications,
improve
operational
efficiencies
with
IoT
integrations,
and
boost
safety
protocols
advanced,
real-time
monitoring
systems.
findings
revealed
that
had
most
experience.
It
significantly
boosts
transfer
efficiency,
supports
higher
density
connected
devices,
allows
for
ultra-reliable,
low-latency
communications.
These
capabilities
are
enhancing
guest
services
personalised
context-aware
systems
revolutionise
backend
operations,
maintenance
smart
sensors
dynamic
pricing
algorithms
powered
by
analytics.
research
also
considers
challenges
implementing
these
advanced
technologies,
such
as
need
substantial
infrastructure
investment
concerns
over
privacy
cybersecurity.
Online Information Review,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 17, 2025
Purpose
The
metaverse
is
a
transformative
platform
with
the
potential
to
reshape
hospitality
and
tourism
by
promoting
sustainable
practices.
Despite
growing
interest,
connection
between
sustainability
remains
unclear.
This
study
aims
uncover
structure
of
this
domain,
offering
insights
into
emerging
research
within
context.
Design/methodology/approach
applied
bibliometric
analysis
examine
246
articles
in
Web
Science
(WoS)
Scopus
databases,
spanning
period
from
2011
2024.
Network
was
then
performed
using
VOSviewer
as
part
evaluation
process.
Findings
major
findings
comprise
leading
authors,
countries,
journals,
developments,
future
directions
relevant
field.
Finally,
we
categorized
three
main
streams:
(1)
“Technological
Advancements
Sustainable
Tourism,”
(2)
“Geospatial
Technology
Development
Hospitality
(3)
“Immersive
Tourism
Experiences
Metaverse.”
Originality/value
one
first
offer
thorough
holistic
review
nexus
tourism,
which
will
guide
exploration
uncharted
aspects
Journal of Modelling in Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 3, 2025
Purpose
When
it
comes
to
how
people
accept
and
use
technology,
trust
is
crucial.
To
comprehend
users’
attitudes
intentions
toward
adopting
the
technology
acceptance
model
(TAM)
has
been
extensively
used.
Through
a
thorough
study
of
available
research,
this
aims
investigate
element
in
TAM
framework.
Design/methodology/approach
A
Web
Science
Scopus
bibliographic
data
set
containing
892
journal
articles
was
evaluated
using
descriptive
network
analytics.
trace
various
intellectual
linkages,
bibliographical
coupling
journals
authors’
affiliated
nations
performed.
Using
keyword
cooccurrence
analysis,
prominent
themes
were
visualized.
Findings
The
findings
indicate
that
research
gathered
steam
recent
years
currently
expanding.
Global
interest
topic
growing,
with
participation
from
academics
153
different
geographical
areas,
China
at
forefront.
Leading
publications,
are
also
disclosed.
subjects
most
trust.
Emerging
topics,
such
as
“e-commerce,”
“motivation”
“perceived
risk”
point
corporate
domain
taking
an
interdisciplinary
approach.
Originality/value
This
systematic
literature
review
unique
takes
approach
examine
framework,
integrating
bibliometric
analysis
identify
trends
offering
insights
might
guide
future
practical
solutions.
Purpose
In
marketing,
virtual
reality
(VR)
and
augmented
(AR)
provide
innovative
ways
to
connect
with
audiences,
transforming
traditional
advertising
into
dynamic
engaging
storytelling.
The
purpose
of
this
study
is
explore
ethical
considerations
in
VR
AR
analyze
risks
perceptions
among
marketers,
propose
guidelines
for
responsible
immersive
practices.
Design/methodology/approach
This
qualitative
employs
semi-structured
interviews
marketers
from
Saudi
Arabia
Pakistan
the
tourism
hospitality
industry.
Thematic
analysis
used
data
by
using
NVivo
14.
Findings
identifies
significant
privacy
concerns,
psychological
impacts
security
advertising.
Marketers
emphasize
transparency,
consumer
consent
boundaries.
Originality/value
contributes
novel
insights
dimensions
marketing
Pakistan,
exploring
unique
cultural
perspectives
proposing
practical
Applied Sciences,
Journal Year:
2025,
Volume and Issue:
15(7), P. 3786 - 3786
Published: March 30, 2025
Research
on
students’
immersive
experiences
with
fully
virtual
reality
(VR)
technologies
is
extensively
documented
across
diverse
educational
settings;
however,
in
maritime
higher
education,
it
remains
relatively
underrepresented.
Therefore,
by
using
segmentation
analysis,
this
study
aims
to
profile
engineering
students
at
the
Faculty
of
Maritime
Studies,
University
Rijeka,
perceived
immersion
(PIMM)
within
a
Head-Mounted
Display
(HMD)
VR
engine
room
simulator
and
explore
differences
their
learning
benefits
(PLBs),
future
behavioural
intentions
(FBI),
satisfaction
(SAT)
HMD-VR
experience.
The
sample
comprised
84
participants
who
engaged
preliminary
trials.
A
non-hierarchical
(K-mean)
cluster
combined
Elbow
method,
identified
two
distinct
homogeneous
groups:
Immersionists
Conformists.
results
an
independent
t-test
indicated
that
exhibited
significantly
scores
regarding
benefits,
intentions,
overall
than
underscore
significance
understanding
subjective
perception
implementation
further
development
education
training
(MET)
curricula.
However,
as
based
specific
case
particular
context,
result
may
not
directly
apply
broader
student
population.
Deleted Journal,
Journal Year:
2025,
Volume and Issue:
23(1)
Published: March 1, 2025
In
this
article,
the
scientific
literature
on
integration
processes
in
Central
Asia
was
studied
using
method
of
bibliometric
analysis
from
point
view
thematic
networks.
The
purpose
study
is
to
identify
main
directions
works
covering
problems
integration,
show
trends
their
development,
and
establish
new
prospects
for
future
research.
course
analysis,
three
clusters
were
identified:economic
regional
water
resources
management.
addition,
research
areas
related
economic
environmental
issues,
transport
logistics
infrastructure
have
been
identified.
results
challenges
opportunities
cooperation
region
emphasize
need
a
comprehensive
consideration
processes.
This
article
can
serve
as
methodological
basis
papers
devoted
ties
future.
International Journal of Contemporary Hospitality Management,
Journal Year:
2024,
Volume and Issue:
36(11), P. 3566 - 3586
Published: July 12, 2024
Purpose
This
qualitative
study
aims
to
investigate
the
critical
success
factors
(CSFs)
driving
adoption
of
virtual
reality
(VR)
in
hospitality
industry,
shedding
light
on
key
determinants
for
successful
implementation.
Design/methodology/approach
Drawing
a
diverse
set
interviews
conducted
Italy,
Pakistan,
USA
and
Turkey,
this
uses
thematic
analysis
facilitated
by
NVivo
12
comprehensively
explore
identify
CSFs
influencing
VR
within
global
industry.
Findings
identifies
distinct
at
various
phases
Preimplementation
emphasizes
budget
planning
stakeholder
engagement,
implementation
highlights
safety
training
feedback
mechanisms
postimplementation
underscores
importance
innovation,
utilization
maintenance
sustained
success.
These
findings
offer
strategic
roadmap
integration
hospitality.
Practical
implications
The
informs
industry
stakeholders
crucial
adoption,
thereby
guiding
decision-making.
Sustained
is
ensured
emphasizing
planning,
training,
innovation.
Originality/value
To
best
authors’
knowledge,
groundbreaking
research
first
in-depth
investigation
into
advances
our
understanding
provides
fresh
guidance
effective
revealing
novel
insights
variables
deployment
phases.
