Harnessing artificial intelligence to develop strategic marketing goals DOI Creative Commons

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1625 - 1650

Published: May 11, 2024

In today's rapidly evolving business landscape, harnessing artificial intelligence (AI) has become imperative for organizations striving to remain competitive. This concept paper explores the integration of AI in developing strategic marketing goals, aiming provide a comprehensive framework leveraging AI's capabilities effectively. The begins by outlining current state marketing, highlighting its transformative potential across various facets such as customer segmentation, personalized targeting, predictive analytics, and automation. It underscores necessity businesses embrace AI-driven approaches stay ahead an increasingly data-driven marketplace. Moreover, delves into implications adoption marketing. emphasizes need alignment between initiatives overarching objectives, emphasizing role enhancing experience, optimizing resource allocation, driving revenue growth. Furthermore, addresses key considerations challenges associated with integrating strategies, including data privacy concerns, ethical implications, organizational readiness. advocates structured approach implementation, encompassing robust governance, talent acquisition, continuous monitoring mitigate risks Drawing upon industry best practices case studies, elucidates practical methodologies setting goals. importance decision-making, iterative experimentation, agile adaptation capitalize on innovation competitive advantage. conclusion, proactive stance towards embracing strategy formulation. By strategically capabilities, can not only enhance their effectiveness but also cultivate long-term sustainable growth dynamic environment. Keywords: AI, Strategic, Marketing, Environment, Goals, Business.

Language: Английский

INNOVATIONS IN BUSINESS DIVERSITY AND INCLUSION: CASE STUDIES FROM THE RENEWABLE ENERGY SECTOR DOI Creative Commons

David Olanrewaju Olutimehin,

Onyeka Chrisanctus Ofodile,

Irunna Ejibe

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(3), P. 890 - 909

Published: March 28, 2024

The review explores innovations in business diversity and inclusion within the renewable energy sector through a series of case studies. As industry continues to grow diversify, there is increasing recognition importance fostering diverse inclusive workplaces drive innovation, enhance decision-making, better serve communities. This presents six studies that highlight various aspects initiatives implemented by companies operating sector. cover leadership aimed at promoting executive level, workforce strategies focusing on recruitment training programs, supplier engaging with suppliers, community engagement partnership strategies, innovative approaches design, establishment metrics accountability frameworks track progress. By examining these studies, this sheds light practices adopted create more equitable workplaces, strengthen relationships, sustainable growth. These insights contribute broader conversation role innovation driving positive social impact industry. Keywords: Innovations, Business Diversity, Inclusion, Renewable Energy Sector, Case Studies, Leadership Initiatives.

Language: Английский

Citations

10

Evaluating the fairness of credit scoring models: A literature review on mortgage accessibility for under-reserved populations DOI Creative Commons

Taiwo Inumidun Adegoke,

Onyeka Chrisanctus Ofodile,

Nneka Adaobi Ochuba

et al.

GSC Advanced Research and Reviews, Journal Year: 2024, Volume and Issue: 18(3), P. 189 - 199

Published: March 13, 2024

This literature review critically evaluates the fairness of credit scoring models concerning mortgage accessibility for under-reserved populations. The scrutinizes a diverse range scholarly articles, reports, and empirical studies spanning various disciplines, including finance, economics, sociology, public policy. It examines methodologies, findings, limitations existing research to illuminate multifaceted dimensions its implications accessibility. Firstly, outlines conceptual framework fairness, emphasizing importance equality, transparency, accountability in assessment processes. explores evolution their impact on lending practices, particularly historically marginalized communities such as racial minorities, low-income households, individuals with limited histories. Secondly, analyzes methodologies employed evaluating models. identifies key metrics statistical techniques used assess disparities approval rates, interest loan terms across demographic groups. Thirdly, synthesizes evidence extent persistence highlights systemic barriers, discriminatory redlining, institutionalized biases embedded within Fourthly, discusses financial inclusion, social equity, economic mobility. underscores need innovative policy interventions, industry best consumer education initiatives address inequities promote inclusive homeownership opportunities under-reserved, Finally, this offers comprehensive overview context By synthesizing evidence, theoretical frameworks, implications, it contributes deeper understanding challenges promoting equitable access security all.

Language: Английский

Citations

7

Predictive maintenance in oil and gas facilities, leveraging ai for asset integrity management DOI Creative Commons

Chuka Anthony Arinze,

Vincent Onuegbu Izionworu,

Daniel Edet Isong

et al.

International Journal of Frontiers in Engineering and Technology Research, Journal Year: 2024, Volume and Issue: 6(1), P. 016 - 026

Published: March 19, 2024

This paper explores the application of AI in predictive maintenance within oil and gas facilities, discussing its benefits, challenges, future prospects. Through integration AI-driven analytics real-time data monitoring, companies can enhance their asset integrity management practices, ultimately driving cost savings operational excellence. Predictive has become indispensable industry, serving as a pivotal strategy to uphold efficiency preserve integrity. delves into profound impact artificial intelligence (AI) technologies on maintenance, ushering new era proactive equipment management. By harnessing capabilities, preempt failures, curtail downtime, refine protocols, thereby optimizing overall performance. The marks paradigm shift, offering approach Leveraging facilities fortify practices. algorithms machine learning models, these empower forecast malfunctions with unprecedented accuracy, allowing for timely interventions mitigating potential risks benefits AI-powered sector are multifaceted industry is brimming promise. As continue evolve, we anticipate further advancements analytics, fault detection, decision support systems. embracing innovation collaboration, harness full cementing position leaders efficiency.

Language: Английский

Citations

6

Blockchain technology as a paradigm shift in banking security: Theoretical and practical insights DOI Creative Commons

Opeyemi Abayomi Odejide

Open Access Research Journal of Engineering and Technology, Journal Year: 2024, Volume and Issue: 6(1), P. 052 - 062

Published: March 26, 2024

This paper explores the theoretical underpinnings of blockchain technology and its practical applications in enhancing banking security. The financial landscape is experiencing a seismic shift as disruptive technologies like emerge. Blockchain, with core tenets decentralization, immutability, transparency, offers transformative approach to delves into foundations bolstering bank Theoretical Underpinnings at core, Distributed Ledger Technology (DLT). Imagine digital record transactions, not held by single entity, but replicated synchronized across vast network computers. distributed nature eliminates need for central authority, fostering trust transparency within system. Cryptographic hashing adds another layer Each transaction on cryptographically hashed, generating unique fingerprint. fingerprint linked previous transaction's hash, creating an immutable chain blocks. Any attempt tamper data would invalidate entire chain, ensuring integrity every transaction. Consensus mechanisms play vital role agreement. These mechanisms, Proof Work or Stake ensure all participants agree validity transactions current state ledger. Practical Applications Banking Security, Traditional systems rely centralized ledgers, susceptible fraud manipulation. Blockchain disrupts this paradigm offering, Enhanced Transaction eliminating intermediaries using cryptography, significantly reduces risk errors transactions. ledger ensures cannot be reversed altered once recorded. Streamlined Regulatory Compliance, regulatory compliance constant challenge banks. simplifies process providing auditable transparent

Language: Английский

Citations

5

The influence of consumer behavior on sustainable marketing efforts DOI Creative Commons

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1651 - 1676

Published: May 11, 2024

This concept paper explores the dynamic relationship between consumer behavior and sustainable marketing efforts. As consumers increasingly prioritize environmental social responsibility, businesses are adapting their strategies to meet these evolving demands. The provides insights into influence of attitudes, beliefs, values on purchasing decisions, highlighting growing market for environmentally friendly products importance transparent communication about sustainability Through a review existing literature, identifies key trends, challenges, opportunities seeking align with goals. It proposes model understanding efforts, emphasizing role in shaping perceptions influencing behavior. While face challenges such as high cost production complexity supply chains, also highlights differentiate themselves build stronger relationships conscious consumers. By preferences values, can develop that resonate target audience drive positive change. In conclusion, has significant impact must adapt demands an socially base. foundation further research offers practical looking integrate achieve long-term success rapidly changing landscape.. Keywords: Consumer Behavior, Sustainability, Marketing.

Language: Английский

Citations

5

Harnessing artificial intelligence to develop strategic marketing goals DOI Creative Commons

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1625 - 1650

Published: May 11, 2024

In today's rapidly evolving business landscape, harnessing artificial intelligence (AI) has become imperative for organizations striving to remain competitive. This concept paper explores the integration of AI in developing strategic marketing goals, aiming provide a comprehensive framework leveraging AI's capabilities effectively. The begins by outlining current state marketing, highlighting its transformative potential across various facets such as customer segmentation, personalized targeting, predictive analytics, and automation. It underscores necessity businesses embrace AI-driven approaches stay ahead an increasingly data-driven marketplace. Moreover, delves into implications adoption marketing. emphasizes need alignment between initiatives overarching objectives, emphasizing role enhancing experience, optimizing resource allocation, driving revenue growth. Furthermore, addresses key considerations challenges associated with integrating strategies, including data privacy concerns, ethical implications, organizational readiness. advocates structured approach implementation, encompassing robust governance, talent acquisition, continuous monitoring mitigate risks Drawing upon industry best practices case studies, elucidates practical methodologies setting goals. importance decision-making, iterative experimentation, agile adaptation capitalize on innovation competitive advantage. conclusion, proactive stance towards embracing strategy formulation. By strategically capabilities, can not only enhance their effectiveness but also cultivate long-term sustainable growth dynamic environment. Keywords: AI, Strategic, Marketing, Environment, Goals, Business.

Language: Английский

Citations

5