International Journal of Management & Entrepreneurship Research,
Journal Year:
2024,
Volume and Issue:
6(5), P. 1625 - 1650
Published: May 11, 2024
In
today's
rapidly
evolving
business
landscape,
harnessing
artificial
intelligence
(AI)
has
become
imperative
for
organizations
striving
to
remain
competitive.
This
concept
paper
explores
the
integration
of
AI
in
developing
strategic
marketing
goals,
aiming
provide
a
comprehensive
framework
leveraging
AI's
capabilities
effectively.
The
begins
by
outlining
current
state
marketing,
highlighting
its
transformative
potential
across
various
facets
such
as
customer
segmentation,
personalized
targeting,
predictive
analytics,
and
automation.
It
underscores
necessity
businesses
embrace
AI-driven
approaches
stay
ahead
an
increasingly
data-driven
marketplace.
Moreover,
delves
into
implications
adoption
marketing.
emphasizes
need
alignment
between
initiatives
overarching
objectives,
emphasizing
role
enhancing
experience,
optimizing
resource
allocation,
driving
revenue
growth.
Furthermore,
addresses
key
considerations
challenges
associated
with
integrating
strategies,
including
data
privacy
concerns,
ethical
implications,
organizational
readiness.
advocates
structured
approach
implementation,
encompassing
robust
governance,
talent
acquisition,
continuous
monitoring
mitigate
risks
Drawing
upon
industry
best
practices
case
studies,
elucidates
practical
methodologies
setting
goals.
importance
decision-making,
iterative
experimentation,
agile
adaptation
capitalize
on
innovation
competitive
advantage.
conclusion,
proactive
stance
towards
embracing
strategy
formulation.
By
strategically
capabilities,
can
not
only
enhance
their
effectiveness
but
also
cultivate
long-term
sustainable
growth
dynamic
environment.
Keywords:
AI,
Strategic,
Marketing,
Environment,
Goals,
Business.
International Journal of Management & Entrepreneurship Research,
Journal Year:
2024,
Volume and Issue:
6(3), P. 890 - 909
Published: March 28, 2024
The
review
explores
innovations
in
business
diversity
and
inclusion
within
the
renewable
energy
sector
through
a
series
of
case
studies.
As
industry
continues
to
grow
diversify,
there
is
increasing
recognition
importance
fostering
diverse
inclusive
workplaces
drive
innovation,
enhance
decision-making,
better
serve
communities.
This
presents
six
studies
that
highlight
various
aspects
initiatives
implemented
by
companies
operating
sector.
cover
leadership
aimed
at
promoting
executive
level,
workforce
strategies
focusing
on
recruitment
training
programs,
supplier
engaging
with
suppliers,
community
engagement
partnership
strategies,
innovative
approaches
design,
establishment
metrics
accountability
frameworks
track
progress.
By
examining
these
studies,
this
sheds
light
practices
adopted
create
more
equitable
workplaces,
strengthen
relationships,
sustainable
growth.
These
insights
contribute
broader
conversation
role
innovation
driving
positive
social
impact
industry.
Keywords:
Innovations,
Business
Diversity,
Inclusion,
Renewable
Energy
Sector,
Case
Studies,
Leadership
Initiatives.
GSC Advanced Research and Reviews,
Journal Year:
2024,
Volume and Issue:
18(3), P. 189 - 199
Published: March 13, 2024
This
literature
review
critically
evaluates
the
fairness
of
credit
scoring
models
concerning
mortgage
accessibility
for
under-reserved
populations.
The
scrutinizes
a
diverse
range
scholarly
articles,
reports,
and
empirical
studies
spanning
various
disciplines,
including
finance,
economics,
sociology,
public
policy.
It
examines
methodologies,
findings,
limitations
existing
research
to
illuminate
multifaceted
dimensions
its
implications
accessibility.
Firstly,
outlines
conceptual
framework
fairness,
emphasizing
importance
equality,
transparency,
accountability
in
assessment
processes.
explores
evolution
their
impact
on
lending
practices,
particularly
historically
marginalized
communities
such
as
racial
minorities,
low-income
households,
individuals
with
limited
histories.
Secondly,
analyzes
methodologies
employed
evaluating
models.
identifies
key
metrics
statistical
techniques
used
assess
disparities
approval
rates,
interest
loan
terms
across
demographic
groups.
Thirdly,
synthesizes
evidence
extent
persistence
highlights
systemic
barriers,
discriminatory
redlining,
institutionalized
biases
embedded
within
Fourthly,
discusses
financial
inclusion,
social
equity,
economic
mobility.
underscores
need
innovative
policy
interventions,
industry
best
consumer
education
initiatives
address
inequities
promote
inclusive
homeownership
opportunities
under-reserved,
Finally,
this
offers
comprehensive
overview
context
By
synthesizing
evidence,
theoretical
frameworks,
implications,
it
contributes
deeper
understanding
challenges
promoting
equitable
access
security
all.
International Journal of Frontiers in Engineering and Technology Research,
Journal Year:
2024,
Volume and Issue:
6(1), P. 016 - 026
Published: March 19, 2024
This
paper
explores
the
application
of
AI
in
predictive
maintenance
within
oil
and
gas
facilities,
discussing
its
benefits,
challenges,
future
prospects.
Through
integration
AI-driven
analytics
real-time
data
monitoring,
companies
can
enhance
their
asset
integrity
management
practices,
ultimately
driving
cost
savings
operational
excellence.
Predictive
has
become
indispensable
industry,
serving
as
a
pivotal
strategy
to
uphold
efficiency
preserve
integrity.
delves
into
profound
impact
artificial
intelligence
(AI)
technologies
on
maintenance,
ushering
new
era
proactive
equipment
management.
By
harnessing
capabilities,
preempt
failures,
curtail
downtime,
refine
protocols,
thereby
optimizing
overall
performance.
The
marks
paradigm
shift,
offering
approach
Leveraging
facilities
fortify
practices.
algorithms
machine
learning
models,
these
empower
forecast
malfunctions
with
unprecedented
accuracy,
allowing
for
timely
interventions
mitigating
potential
risks
benefits
AI-powered
sector
are
multifaceted
industry
is
brimming
promise.
As
continue
evolve,
we
anticipate
further
advancements
analytics,
fault
detection,
decision
support
systems.
embracing
innovation
collaboration,
harness
full
cementing
position
leaders
efficiency.
Open Access Research Journal of Engineering and Technology,
Journal Year:
2024,
Volume and Issue:
6(1), P. 052 - 062
Published: March 26, 2024
This
paper
explores
the
theoretical
underpinnings
of
blockchain
technology
and
its
practical
applications
in
enhancing
banking
security.
The
financial
landscape
is
experiencing
a
seismic
shift
as
disruptive
technologies
like
emerge.
Blockchain,
with
core
tenets
decentralization,
immutability,
transparency,
offers
transformative
approach
to
delves
into
foundations
bolstering
bank
Theoretical
Underpinnings
at
core,
Distributed
Ledger
Technology
(DLT).
Imagine
digital
record
transactions,
not
held
by
single
entity,
but
replicated
synchronized
across
vast
network
computers.
distributed
nature
eliminates
need
for
central
authority,
fostering
trust
transparency
within
system.
Cryptographic
hashing
adds
another
layer
Each
transaction
on
cryptographically
hashed,
generating
unique
fingerprint.
fingerprint
linked
previous
transaction's
hash,
creating
an
immutable
chain
blocks.
Any
attempt
tamper
data
would
invalidate
entire
chain,
ensuring
integrity
every
transaction.
Consensus
mechanisms
play
vital
role
agreement.
These
mechanisms,
Proof
Work
or
Stake
ensure
all
participants
agree
validity
transactions
current
state
ledger.
Practical
Applications
Banking
Security,
Traditional
systems
rely
centralized
ledgers,
susceptible
fraud
manipulation.
Blockchain
disrupts
this
paradigm
offering,
Enhanced
Transaction
eliminating
intermediaries
using
cryptography,
significantly
reduces
risk
errors
transactions.
ledger
ensures
cannot
be
reversed
altered
once
recorded.
Streamlined
Regulatory
Compliance,
regulatory
compliance
constant
challenge
banks.
simplifies
process
providing
auditable
transparent
International Journal of Management & Entrepreneurship Research,
Journal Year:
2024,
Volume and Issue:
6(5), P. 1651 - 1676
Published: May 11, 2024
This
concept
paper
explores
the
dynamic
relationship
between
consumer
behavior
and
sustainable
marketing
efforts.
As
consumers
increasingly
prioritize
environmental
social
responsibility,
businesses
are
adapting
their
strategies
to
meet
these
evolving
demands.
The
provides
insights
into
influence
of
attitudes,
beliefs,
values
on
purchasing
decisions,
highlighting
growing
market
for
environmentally
friendly
products
importance
transparent
communication
about
sustainability
Through
a
review
existing
literature,
identifies
key
trends,
challenges,
opportunities
seeking
align
with
goals.
It
proposes
model
understanding
efforts,
emphasizing
role
in
shaping
perceptions
influencing
behavior.
While
face
challenges
such
as
high
cost
production
complexity
supply
chains,
also
highlights
differentiate
themselves
build
stronger
relationships
conscious
consumers.
By
preferences
values,
can
develop
that
resonate
target
audience
drive
positive
change.
In
conclusion,
has
significant
impact
must
adapt
demands
an
socially
base.
foundation
further
research
offers
practical
looking
integrate
achieve
long-term
success
rapidly
changing
landscape..
Keywords:
Consumer
Behavior,
Sustainability,
Marketing.
International Journal of Management & Entrepreneurship Research,
Journal Year:
2024,
Volume and Issue:
6(5), P. 1625 - 1650
Published: May 11, 2024
In
today's
rapidly
evolving
business
landscape,
harnessing
artificial
intelligence
(AI)
has
become
imperative
for
organizations
striving
to
remain
competitive.
This
concept
paper
explores
the
integration
of
AI
in
developing
strategic
marketing
goals,
aiming
provide
a
comprehensive
framework
leveraging
AI's
capabilities
effectively.
The
begins
by
outlining
current
state
marketing,
highlighting
its
transformative
potential
across
various
facets
such
as
customer
segmentation,
personalized
targeting,
predictive
analytics,
and
automation.
It
underscores
necessity
businesses
embrace
AI-driven
approaches
stay
ahead
an
increasingly
data-driven
marketplace.
Moreover,
delves
into
implications
adoption
marketing.
emphasizes
need
alignment
between
initiatives
overarching
objectives,
emphasizing
role
enhancing
experience,
optimizing
resource
allocation,
driving
revenue
growth.
Furthermore,
addresses
key
considerations
challenges
associated
with
integrating
strategies,
including
data
privacy
concerns,
ethical
implications,
organizational
readiness.
advocates
structured
approach
implementation,
encompassing
robust
governance,
talent
acquisition,
continuous
monitoring
mitigate
risks
Drawing
upon
industry
best
practices
case
studies,
elucidates
practical
methodologies
setting
goals.
importance
decision-making,
iterative
experimentation,
agile
adaptation
capitalize
on
innovation
competitive
advantage.
conclusion,
proactive
stance
towards
embracing
strategy
formulation.
By
strategically
capabilities,
can
not
only
enhance
their
effectiveness
but
also
cultivate
long-term
sustainable
growth
dynamic
environment.
Keywords:
AI,
Strategic,
Marketing,
Environment,
Goals,
Business.