The
Mercury
Project
is
a
consortium
of
social
and
behavioral
scientists
practitioners
committed
to
identifying
cost-effective
scalable
interventions
build
vaccination
demand.While
considerable
attention
has
been
addressed
mitigating
problems
vaccine
supply,
much
less
effort
devoted
solving
demand
(WHO
2022).Teams
in
the
are
evaluating
portfolio
that
vary
settings,
target
populations,
risk/reward
ratios,
with
goal
those
most
cost-effectively
increase
at
scale
(Kremer
et
al.
2021).Vaccination
an
action
clear
health
benefits.But
individuals
may
face
variety
barriers
realizing
benefits,
including
direct
opportunity
costs
required
search
for
accurate
information
("search
costs"),
assess
accuracy
multiple
forms
("decision
acquire
actual
("logistical
costs").These
higher
fewer
resources.Interventions
reduce
these
demand,
particularly
among
leverage
other
potential
benefits
from
vaccination,
conferred
through
vaccine-acceptant
networks,
also
demand.
REDUCING
THE
SEARCH
COSTS
OF
ACQUIRING
ACCURATE
VACCINE
INFORMATIONVaccination
well-documented
benefits.Underestimating
disease
risk
and/or
overestimating
can
influence
preferences
(Sadique
2013).Individuals'
environments
regularly
expose
them
inaccurate
about
vaccines,
vaccine-preventable
risks.Searching
acquiring
imposes
both
on
costs;"
cf.Diamond
1971;
Stigler
1961).These
costs,
which
proportionately
resources,
require
expenditure
time,
cognitive
effort,
financial
resources.Information
be
reduced
by
directly
providing
(cf.
Annual Review of Psychology,
Journal Year:
2023,
Volume and Issue:
75(1), P. 311 - 340
Published: Oct. 31, 2023
Nearly
five
billion
people
around
the
world
now
use
social
media,
and
this
number
continues
to
grow.
One
of
primary
goals
media
platforms
is
capture
monetize
human
attention.
means
by
which
individuals
groups
can
attention
drive
engagement
on
these
sharing
morally
emotionally
evocative
content.
We
review
a
growing
body
research
interrelationship
morality
as
well
its
consequences
for
society.
Moral
content
often
goes
viral
makes
moral
behavior
(such
punishment)
less
costly.
Thus,
acts
an
accelerant
existing
dynamics,
amplifying
outrage,
status
seeking,
intergroup
conflict
while
also
potentially
more
constructive
facets
morality,
such
support,
prosociality,
collective
action.
discuss
trends,
heated
debates,
future
directions
in
emerging
literature.
Perspectives on Psychological Science,
Journal Year:
2023,
Volume and Issue:
19(4), P. 624 - 639
Published: Oct. 9, 2023
Polarization
has
been
rising
in
the
United
States
of
America
for
past
few
decades
and
now
poses
a
significant-and
growing-public-health
risk.
One
signature
features
American
response
to
COVID-19
pandemic
degree
which
perceptions
risk
willingness
follow
public-health
recommendations
have
politically
polarized.
Although
proven
more
lethal
than
any
war
or
crisis
history,
deadly
consequences
were
exacerbated
by
polarization.
We
review
research
detailing
how
every
phase
polarized,
including
judgments
risk,
spatial
distancing,
mask
wearing,
vaccination.
describe
role
political
ideology,
partisan
identity,
leadership,
misinformation,
mass
communication
this
crisis.
then
assess
overall
impact
polarization
on
infections,
illness,
mortality
during
pandemic;
offer
psychological
analysis
key
policy
questions;
identify
set
future
questions
scholars
experts.
Our
suggests
that
catastrophic
death
toll
was
largely
preventable
due,
large
part,
pandemic.
Finally,
we
discuss
implications
public
help
avoid
same
mistakes
crises.
Behavioural Public Policy,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 15
Published: April 5, 2024
Abstract
Humankind's
main
defence
against
the
virus
that
cuases
COVID-19
(SARS-CoV-2),
besides
vaccine
development,
was
co-ordinated
behaviour
change.
In
many
countries,
co-ordination
assisted
by
tracking
surveys
designed
to
measure
self-reported
and
attitudes.
This
paper
describes
an
alternative,
complementary
approach,
which
undertaken
in
close
collaboration
with
officials
Department
of
Taoiseach
(Irish
Prime
Minister).
We
adapted
Day
Reconstruction
Method
(DRM)
develop
‘Social
Activity
Measure’
(SAM).
The
study
conducted
fortnightly
for
18
months,
findings
delivered
directly
Department.
method
shows
how
SAM
generated
a
detailed
picture
where
why
transmission
risk
occurred.
By
using
DRM,
we
built
aggregate
measures
from
narrative
accounts
individuals
spent
their
previous
day.
recorded
amount,
location
type
social
activity,
including
incidence
contact
mask-wearing,
as
well
compliance
public
health
restrictions
shops
businesses.
also
permitted
analysis
perceptions
comprehension
are
related
behaviour.
results
informed
government
communications
strategies
lifting
restrictions.
could
be
applied
other
future
situations
might
require
over
extended
period.
American Psychologist,
Journal Year:
2023,
Volume and Issue:
78(8), P. 968 - 981
Published: April 20, 2023
At
the
onset
of
COVID-19
pandemic,
psychological
scientists
frequently
made
on-the-record
predictions
in
public
media
about
how
individuals
and
society
would
change.
Such
were
often
outside
these
scientists'
areas
expertise,
with
justifications
based
on
intuition,
heuristics,
analogical
reasoning
(Study
1;
Even
amid
the
unprecedented
public
health
challenges
attributable
to
COVID-19
pandemic,
opposition
vaccinating
against
novel
coronavirus
has
been
both
prevalent
and
politically
contentious
in
American
life.
In
this
paper,
we
theorize
that
attitudes
toward
vaccination
might
"spill
over"
shape
“post-pandemic”
programs
policy
mandates
for
years
come.
We
find
be
case
using
evidence
from
a
large,
original
panel
study,
as
well
two
observational
surveys,
conducted
on
adults
during
pandemic.
Specifically,
observe
of
vaccine
spillover
onto
general
skepticism,
flu
shot
intention,
hypothetical
vaccines
(i.e.,
development),
which
do
not
have
pre-existing
attitudinal
connotations.
Further,
these
effects
vary
by
partisanship
status,
with
political
left
those
who
received
or
more
doses
becoming
pro-vaccine,
while
right
unvaccinated
became
anti-vaccine.
Taken
together,
results
point
salience
politicization
impacting
non-COVID
attitudes.
end
discussing
implications
study
effective
messaging.
Group Processes & Intergroup Relations,
Journal Year:
2023,
Volume and Issue:
27(1), P. 178 - 195
Published: June 10, 2023
Understanding
what
factors
are
linked
to
public
health
behavior
in
a
global
pandemic
is
critical
mobilizing
an
effective
response.
Although
policy
and
messages
often
framed
through
the
lens
of
individual
benefit,
many
behavioral
strategies
needed
combat
require
sacrifices
benefit
collective
welfare.
Therefore,
we
examined
relationship
between
individuals’
morality
their
support
for
measures.
In
large-scale
study
with
samples
from
68
countries
worldwide
(Study
1;
N
=
46,576),
found
robust
evidence
that
moral
identity,
morality-as-cooperation,
circles
each
positively
related
people’s
willingness
engage
behaviors
support.
Together,
these
dispositions
accounted
9.8%,
10.2%,
6.2%
limiting
contact,
improving
hygiene,
supporting
change,
respectively.
These
variables
2)
Schwartz’s
values
dimensions
3)
were
also
associated
responses
across
42
form
reduced
physical
mobility
during
pandemic.
results
suggest
may
help
mobilize
citizens
policy.
Vaccines,
Journal Year:
2023,
Volume and Issue:
11(12), P. 1816 - 1816
Published: Dec. 4, 2023
The
interrelatedness
of
social-structural
aspects
and
psychological
features
with
vaccination
intention
provides
the
context
to
explore
personal
related
vaccination.
Specifically,
we
focused
on
general
decision
making
vaccine-related
dispositions,
their
contribution
vaccinate,
within
post-pandemic
circumstances,
after
imposed
possibility
choosing
a
vaccine
brand.
Our
study
aimed
map
function
(promotive,
protective,
risk,
vulnerability)
set
in
vaccinate
among
people
holding
different
social
roles
regarding
We
surveyed
three
samples
people:
healthcare
providers
(HPs),
parents,
laypeople,
context.
Negative
attitudes
lower
all
regression
models
(all
βs
ranging
from
-0.128
-0.983,
The
interrelatedness
of
social-structural
aspects
and
psychological
features
with
the
vaccination
intention
provides
context
to
explore
personal
fea-tures
related
general
decision-making
vaccine-related
dispositions,
their
contribution
vaccinate,
within
post-pandemic
circumstances,
after
imposed
possibility
choosing
a
vaccine
brand.
aim
our
study
was
map
function
(promotive,
protective,
risk,
vulnerability)
set
in
people
different
social
roles
regarding
vaccination.
We
surveyed
three
samples
people:
healthcare
providers
(HPs),
parents,
lay
people,
after-pandemic.
Negative
attitudes
lower
vaccinate
all
regression
models
(all
βs
ranging
from
-.128
-.983,
ps
<
.01).
main
results
indicate
that,
regardless
sam-ple/social
role,
there
is
shared
attitudinal
core
for
positive
intention.
This
consists
[high]
trust
large
corporations,
government,
systems,
as
well
perceived
consensus
on
safety/efficacy
experience
freedom
(protective
factors),
[low]
conspiracy
beliefs,
media,
choice
overload
(risk
vulnerability
factors,
respectively).
There
are
no
common
promotive
factors
vaccinate;
vaccines,
corporations
system
play
such
roles,
HPs
obtained
unique
factor.
In
contrast,
laypeople,
were
found.
These
guidelines
promotion
behavior
further
discussed.