Young consumers’ perceptions of and preferences for alternative meats: an empirical study in Japan and China DOI Creative Commons
Shuo Huang, Takuro Uehara

Frontiers in Sustainable Food Systems, Journal Year: 2023, Volume and Issue: 7

Published: Nov. 10, 2023

Introduction Alternative meats have the potential to shape a sustainable food system. This study examined young consumers’ perceptions of and preferences for plant-based cultured meats. Since comparative studies on consumer alternative in different key Asian markets remain insufficient, this was conducted Japan China, both whom promising meat Asia. Methods We discrete choice experiment co-occurrence networks among 2006 ( n = 887 1,119 China) consumers. adopted treatment-control design where respondents treatment groups received health information use antibiotics production. Results Respondents countries perceived alternatives be substitutes conventional associated them with proteins, processed products, benefits. In general, Japanese Chinese differed their burger patties but had similar other attributes. were willing pay premium “antibiotic-free,” “traceable,” low carbon footprint labeling. reveals heterogeneity complexity impact interventions preferences. Discussion Plant-based is already available market countries, whereas still research development stage. Hence, consumers more familiar than meat. It worth noting that preferred attributed concerns about security animal welfare. Furthermore, found intervention can induce direct respondents’ attention an aspect negatively perceived. Based findings, has three implications promoting products: marketing messaging, labeling, product development.

Language: Английский

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach DOI
Anca Anton

American Behavioral Scientist, Journal Year: 2024, Volume and Issue: unknown

Published: March 7, 2024

This study addresses the knowledge and research gaps regarding “other customer” concept within consumer–brand identification paradigm, drawing on branding consumer behavior theories. We consider as other customers of a brand from perspective an individual (focal customer) using or simply assessing brand. take into account both how focal customer is influenced by perceives those customers. While traditionally associated with service industries, we expand its relevance to product brands. use Social Identity Theory, Comparison Other Customer Perception identify Gen Z consumers construct image international brands at national level. A mixed-method approach was developed, bringing together MMCA (multimodal content analysis), perceptual mapping image, perceived attributes, well survey addressing (a) customer–other customer–brand similarity (b) influence sustainability purchase behavior. performed corpus 236 profiles Nike Adidas, consisting visual component textual description. The were developed convenience sample 147 Romanian young adults. results show that: specificity history can lead diverging, local that might be accepted rejected based desirability customer; used form self-evaluation carried out (Gen consistently evaluates downward some way curate self-esteem avoid they undesirable unsuitable for their own self-image); (3) connection perceivable level between pre-condition not universal should re-evaluated realities. At theoretical level, this contributes advancement concept; practical it advocates inclusion communication strategy” marketing mix.

Language: Английский

Citations

2
Willingness to Consume and Purchase Food with Edible Insects among Generation Z in Poland DOI Creative Commons
Anna Platta, Anna Mikulec, Monika Radzymińska

et al.

Foods, Journal Year: 2024, Volume and Issue: 13(14), P. 2202 - 2202

Published: July 12, 2024

The consumption of insects (entomophagy) is attracting attention for economic, environmental and health reasons. wide range edible insect species, rich in protein, fat, minerals, vitamins fibre, can play an important role addressing global food insecurity. However, consumer acceptance remains a major barrier to the adoption as source many countries, including Europe. aim this study was determine whether concerns, attitudes intentions towards purchasing foods containing are associated with willingness consume among young consumers (Generation Z) Poland. An empirical carried out 2023, using questionnaire indirect interview method via online platform. On basis surveys conducted Generation Z Poland, it be concluded that concerns selected products insects. At same time, should noted more positive respondents’ are, greater their is. Attitudes were positively correlated purchase type food. results obtained contribute efforts promote legitimacy production new composition.

Language: Английский

Citations

2
From Risk to Reward: Understanding the Influence of Generation Z and Personality Factors on Sustainable Entrepreneurial Behaviour DOI
Jo�ão M. Lopes, Sofia Gomes, Tiago Trancoso

et al.

FIIB Business Review, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 13, 2024

Entrepreneurial intent has transformed over the last few decades to respond current environmental, societal and economic challenges. An essential role in this transformation been bequeathed Generation Z. This study aims evaluate influence of Z personality traits measured by internal locus control, perceived creativity (PC), proactive (PP) sustainable behavioural control (SPBC) on entrepreneurial intention (SEI) when mediated Z’s perception risk. The sample for was collected through a data collection instrument which 505 young people from Portuguese participated. A quantitative methodology applied Partial Least Square method. results show that traits, PC, PP behaviour positively their risk (RP) SEI. In turn, RP influences SEI these people. No statistically significant relationship found between youth or is key expanding identity theory context entrepreneurship among youth, highlighting how shapes practices. By contributing still scarce literature generational cohorts field activity, offers valuable empirical analysis intention. addition, it deepens understanding emerging concept entrepreneurship, providing important insights promoting environmentally responsible business practices younger generations.

Language: Английский

Citations

2
Development and Validation of Carbon Footprint Awareness Scale for Boosting Sustainable Circular Economy DOI Open Access
Sema Üstgörül, Bülent Akkaya, Maria Palazzo

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(18), P. 8199 - 8199

Published: Sept. 20, 2024

This study aims to create and validate the Carbon Footprint Awareness Scale, which is designed measure individuals’ awareness of their environmental impact through greenhouse gas emissions represented as carbon dioxide equivalents. The scale consists 19 items on a 5-point Likert scale, are organized around five key areas: transportation (3 items), fuel consumption electricity use (5 food waste management items). Expert evaluations pilot confirmed content validity scale. A sample 553 Gen Z participants was analyzed using reliability testing, exploratory factor analysis (EFA), confirmatory (CFA) with AMOS SPSS establish scale’s construct reliability. results show solid structure good internal consistency (Cronbach’s alpha = 0.86) an explained variance 56.09%. second (n 612) used confirm findings, further supporting psychometric robustness effectiveness in evaluating footprint individuals aged 18 over. innovative tool not only supports rigorous scientific inquiry into individual footprints but also empowers play active role global efforts mitigate climate change. By fostering awareness, informing decision making, promoting sustainable behaviors, Individual Scale contributes building resilience sustainability communities worldwide, ensuring healthier planet for present future generations.

Language: Английский

Citations

2
Young consumers’ perceptions of and preferences for alternative meats: an empirical study in Japan and China DOI Creative Commons
Shuo Huang, Takuro Uehara

Frontiers in Sustainable Food Systems, Journal Year: 2023, Volume and Issue: 7

Published: Nov. 10, 2023

Introduction Alternative meats have the potential to shape a sustainable food system. This study examined young consumers’ perceptions of and preferences for plant-based cultured meats. Since comparative studies on consumer alternative in different key Asian markets remain insufficient, this was conducted Japan China, both whom promising meat Asia. Methods We discrete choice experiment co-occurrence networks among 2006 ( n = 887 1,119 China) consumers. adopted treatment-control design where respondents treatment groups received health information use antibiotics production. Results Respondents countries perceived alternatives be substitutes conventional associated them with proteins, processed products, benefits. In general, Japanese Chinese differed their burger patties but had similar other attributes. were willing pay premium “antibiotic-free,” “traceable,” low carbon footprint labeling. reveals heterogeneity complexity impact interventions preferences. Discussion Plant-based is already available market countries, whereas still research development stage. Hence, consumers more familiar than meat. It worth noting that preferred attributed concerns about security animal welfare. Furthermore, found intervention can induce direct respondents’ attention an aspect negatively perceived. Based findings, has three implications promoting products: marketing messaging, labeling, product development.

Language: Английский

Citations

4