Advances in business information systems and analytics book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 321 - 346
Published: Sept. 13, 2024
Virtual
reality
(VR)
technology
is
gaining
traction
for
its
cost-effectiveness
and
benefits,
yet
a
comprehensive
understanding
of
applications
in
supply
chain
operations
essential.
Despite
promise,
VR
adoption
has
been
slower
than
expected
due
to
functional
technological
complexities.
This
research
examines
potential
issues
with
technologies,
explores
operational
roles
across
the
value
chain,
analyzes
factors
contributing
these
challenges.
The
study
uses
data
visualization
from
multiple
studies
investigate
VR's
role
innovation
digitalization,
focusing
on
five
key
aspects:
deployment,
infrastructure,
security,
regulations,
operating
environments.
findings
provide
foundation
future
aimed
at
addressing
challenges
posed
by
paving
way
more
effective
integration
management.
Deleted Journal,
Journal Year:
2023,
Volume and Issue:
2, P. 28 - 28
Published: June 1, 2023
Introduction:
bibliometric
studies
allow
us
to
assess
the
current
state
of
research,
contributions
authors
and
countries
in
fields
knowledge.
An
investigation
was
carried
out
with
objective
describing
visibility
impact
scientific
production
on
health
policies
published
Scopus.Method:
a
study
subject
Scopus,
from
2018
2022,
variables
such
as
total
documents,
number
citations,
authors,
most
productive
journals
countries,
Field-Weighted
Citation
Impact,
Quartile
journals,
were
analyzed.
Source
Normalized
Impact
per
Paper,
CiteScore,
SCImago
Journal
Rank.Results:
highest
articles
found
2022
(n=30553),
citations
(n=277749)
weighted
citation
index
field
1,04;
10,9
annual
average
article.
More
than
half
first
second
quartile.
Among
main
keywords
COVID-19,
primary
care,
policies,
insurance.
The
United
States
stands
country
institutions
6
top
10,
an
FWCI
2,14,
University
Oxford
out.
BMJ
Global
Health
magazine
had
SNIP
2,164
SJR
2,376.Conclusions:
is
abundant,
analysis
indicators
shows
that
large
part
research
high-impact
journals;
high
levels
productivity
quality
your
documents
Journal of Digital Marketing and Communication,
Journal Year:
2023,
Volume and Issue:
3(2), P. 100 - 110
Published: Dec. 26, 2023
This
review
article
delves
into
the
transformative
journey
of
e-commerce,
tracing
its
inception
in
mid-1990s,
characterized
by
visionary
companies
such
as
Amazon,
eBay,
Alibaba,
PayPal,
and
Dell.
These
pioneers
laid
foundation
for
a
digital
commerce
revolution,
with
technological
innovations,
particularly
mobile
technology,
reshaping
e-commerce
landscape
providing
users
seamless,
on-the-go
shopping
experiences.
The
integration
augmented
reality
(AR)
virtual
(VR)
further
bridged
gap
between
physical
realms,
offering
immersive
product
interactions.
Artificial
intelligence
(AI)
emerged
force,
utilizing
algorithms
to
analyze
user
data
personalize
online
AI-driven
chatbots
assistants
enhanced
customer
support,
contributing
an
overall
personalized
journey.
predictive
capabilities
AI
enabled
platforms
anticipate
behavior
strategically
deploy
recommendations.
Evolving
consumer
behavior,
influenced
convenience
social
media,
is
central
theme,
rise
conscious
consumers
emphasizing
sustainability
ethical
practices
purchasing
decisions.
Looking
forward,
future
trends
include
continued
dominance
refining
personalization,
potential
blockchain
transparency
security,
Internet
Things
(IoT)
more
connected
experience.
AR,
VR,
voice
commerce,
cross-border
are
anticipated
play
significant
roles.
Asia Pacific Journal of Marketing and Logistics,
Journal Year:
2024,
Volume and Issue:
37(1), P. 1 - 19
Published: July 12, 2024
Purpose
This
study
is
among
the
first
to
integrate
technology
acceptance
model
(TAM)
and
value-based
adoption
(VAM)
in
context
of
augmented
reality
(AR)
shopping.
It
assesses
how
consumers'
rational
emotional
factors
influence
their
intention
use
AR
online
shopping
via
perceived
value
consumer
engagement.
Design/methodology/approach
uses
a
quantitative
research
approach
employs
standardized
survey
questionnaire
distributed
on
social
media
platforms
recruit
Gen
Z
members
who
are
potential
buyers
or
users
technology.
SmartPLS
4.0
was
used
test
responses
204
respondents.
Findings
The
results
indicate
that
consumers
perceive
higher
inclined
future
when
easy
use,
useful,
personalized,
innovative
provides
highly
engaging
experience.
Interestingly,
sacrifice
did
not
value.
confirms
integrating
TAM
VAM
instrumental
capturing
value,
which
turn
influences
engagement
Originality/value
further
extends
conceptualization
by
combining
components
derived
from
VAM,
thus
leading
sturdy
theoretically
grounded
framework.
In
addition,
this
contributes
literature
extended
reality,
namely
shopping,
helps
brand
managers
manage
evolving
experience
for
Z.
Journal of Services Marketing,
Journal Year:
2024,
Volume and Issue:
38(7), P. 892 - 910
Published: Aug. 6, 2024
Purpose
This
study
aims
to
explore
the
impact
of
augmented
reality
(AR)
technologies
on
consumer
information
processing
and
value
perceptions
in
physical
stores.
Specifically,
it
investigates
how
vividness,
novelty
interactivity
AR
shape
utilitarian
hedonic
perceptions,
influence
purchase
continuance
behaviour.
Design/methodology/approach
The
used
store
intercept
survey
method
at
15
retail
outlets
across
four
metro
cities
India,
representing
nine
prominent
brands
deploying
technologies.
data
collected
(
n
=
650)
were
subjected
exploratory
confirmatory
factor
analysis.
Findings
Major
findings
confirm
a
significant
effect
in-store
experiences
customers
Hedonic
was
found
affect
intention
but
not
intention,
while
continuance.
Research
limitations/implications
extends
stimulus–organism–response
model’s
application
stores
by
integrating
interaction
both
values
revealing
their
significance
influencing
intentions
Practical
implications
advise
retailers
increase
experience
adoption
illustrate
process
through
which
may
be
influenced.
Originality/value
is
one
few
studies
that
attitudes
In
addition,
explores
tools
as
passes
then
affects
consumer.
Frontiers in Virtual Reality,
Journal Year:
2025,
Volume and Issue:
6
Published: Feb. 12, 2025
Virtual
Try-On
cosmetics
apps
based
on
Augmented
Reality
(AR)
technology
can
improve
both
consumer
product
evaluation
and
purchase
decisions,
while
also
supporting
companies’
marketing
strategies.
This
study
explores
the
factors
influencing
use
of
AR-based
by
administering
Technology
Acceptance
Model
(TAM)
additional
scales
a
sample
634
Italian
consumers.
Perceived
Informativeness
(PI)
Ease
Use
(PEOU)
were
hypothesized
as
predictors
TRUST,
DOUBT,
Makeup
Involvement
(MI),
Diagnosticity
(PD),
Behavioral
Intention
(BI),
with
Enjoyment
(PE)
acting
mediating
variable.
The
structural
equation
model
(SEM)
confirmed
PI
strong
predictor,
PE
serving
key
mediator.
findings
suggest
that
moderate
level
PEOU
is
ideal
-
excessive
simplicity
or
playfulness
increases
DOUBT
decreases
TRUST.
Both
PD
BI
are
positively
affected
AR
experience,
their
coexistence
being
crucial
for
effective
app
usage.
Additionally,
PI,
mediated
PE,
significantly
influences
BI,
emphasizing
role
information
in
decision-making.
These
results
provide
valuable
insights
industry,
offering
guidance
to
refine
user
experiences
enhance
engagement
satisfaction.
Journal of theoretical and applied electronic commerce research,
Journal Year:
2025,
Volume and Issue:
20(1), P. 21 - 21
Published: Feb. 5, 2025
AI-personalized
recommendation
technology
offers
more
accurate
and
diverse
choices
to
consumers
increases
click-through
rates
sales
on
e-commerce
platforms.
Yet,
data
consumers’
experiences
of
recommendations
their
impact
path
clicking
intention
are
scarce.
This
article
addressed
these
issues
through
three
studies.
In
study
1,
we
adopted
the
Grounded
Theory
approach
conduct
in-depth
interviews
with
30
Chinese
constructed
a
scale
measure
consumer
experience
click
intention.
2,
empirical
research
method
reliability
validity
tests
347
valid
questionnaires
finalize
officially.
3,
based
SOR
theory,
model
formulated
hypotheses
then
conducted
analysis
using
1097
questionnaires.
We
found
that
relevance,
inspiration,
insightful
can
significantly
promote
Moreover,
immersive
mediates
between
former
factors
intention,
acceptance
When
perceive
high
degree
information
privacy
infringement,
experience’s
positive
will
be
weakened.
Meanwhile,
promoting
effect
also
inhibited.
quality
improves,
enhanced.
fills
gap
in
literature
clarifies
how
affect
It
valuable
insights
for
platforms
continuously
optimize
personalized
algorithms
boost
conversion
rate
online
shopping.
Sustainability,
Journal Year:
2025,
Volume and Issue:
17(7), P. 2789 - 2789
Published: March 21, 2025
Within
the
global
wave
of
manufacturing
intelligence,
AI
technologies
are
revolutionizing
industrial
frameworks
through
deep
integration.
As
a
resource-intensive
sector,
fashion
has
become
pivotal
arena
for
assessing
AI’s
role
in
sustainable
development.
China,
world’s
largest
apparel
producer,
faces
unique
integration
challenges,
highlighting
intersection
innovation
and
sustainability.
To
further
explore
impact
AI-powered
try-on
technology
on
impulsive
buying
intentions
young
Chinese
consumers,
this
research
utilizes
modified
version
stimulus–organism–response
(SOR)
model.
From
lens
online
shopping,
investigates
how
key
features
technology,
such
as
visual
vividness,
interactive
control,
personalized
configuration,
ease
use,
affect
intentions.
Additionally,
study
examines
mediating
roles
perceived
utilitarian
value,
hedonic
immersion,
alongside
moderating
brand
trust.
A
structured
survey
was
conducted
with
366
participants,
data
were
analyzed
using
partial
least
squares
(PLS)
method.
The
findings
reveal
that
four
core
attributes
have
positive
effect
Furthermore,
along
influence
trust,
substantiated.
In
realm
effectively
stimulates
behavior
drives
purchases.
These
results
offer
valuable
theoretical
insights
enhancing
applications,
while
also
providing
strategic
guidance
brands
e-commerce
platforms
developing
AI-driven
marketing
approaches.
