GREEN MARKETING: PERCEIVED GREEN PURCHASE CONTROL AND ITS ROLE IN EXPLAINING GREEN PURCHASE INTENTIONS: THE EMERGING MARKET PERSPECTIVE DOI Creative Commons
Lucyna Witek, Wiesława Kuźniar, Anna Korombel

et al.

Humanities and Social Sciences quarterly, Journal Year: 2023, Volume and Issue: 30(4 - part 2), P. 403 - 416

Published: Dec. 31, 2023

Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase eco-friendly products may help protect environment and reduce adverse effects consumption. This article aims to provide deeper understanding predictors green behavior, and, in particular, explain role perceived control shaping intention product. The theoretical approach based on Theory Planned Behavior. An empirical study was carried out among 650 Polish purchasers products; data were collected using an online survey. research clarifies how affects Intentions are positively strongly correlated with attitudes subjective norms. On other hand, relationship relatively weak, yet statistically significant. provides valuable knowledge factors clarifying purchasers’ behavior products. It aids importance barriers product purchases formulation marketing strategies narrow gap between positive trigger effect switching versions

Language: Английский

Research on Time to Market and Pricing of Platform Products in a Competitive Environment DOI Open Access
Lei Zhou, Qi Yue,

Xinshang You

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(7), P. 5708 - 5708

Published: March 24, 2023

Platforms are gradually becoming important business organization models, and platforms with bilateral market characteristics such as payment online shopping penetrating people’s lives. Freemium content mostly exists in particular video platforms, etc. need to balance upstream downstream markets when formulating strategies. This paper is the first explore time-to-market pricing strategies of products markets. By connecting through cross-network externalities, we construct a system dynamics model problem, simulate diffusion process new product launches, solve problem optimal time product. The simulation analyzes effects different parameters on strategies, comparing unilateral market, find that competitive environment, influenced by exogenous variables network firms can promote their more efficiently changing marketing mix strategy platform benefits quality reputation. Meanwhile, results obtained considering developing for platform-based companies lead higher returns.

Language: Английский

Citations

1

GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION DOI Creative Commons
Andika Andika, Nadia Nadia, Mohamad Najmudin

et al.

Jurnal Aplikasi Manajemen, Journal Year: 2023, Volume and Issue: 21(4)

Published: Dec. 1, 2023

Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores relationship among Indonesian attitudes toward green cosmetics, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and purchasing behavior. Data were collected from 310 respondents through an online questionnaire various groups men women, then analyzed using Descriptive Statistical Analysis SEM (Structural Equation Modeling). The research findings indicate that towards significantly influence consciousness also plays a crucial role in driving intention. Perceptions control norms affect Product knowledge has significant impact on cosmetics. Purchase intention influences actual Exciting differences observed between women. Environmental impacts women's while more dominant influencing men's implications this essential for producers marketers offering insights developing effective marketing strategies. highlights importance different approaches when targeting male female consumers, considering factors their intentions These contribute to deeper understanding consumer behavior related encouraging environmentally friendly consumption patterns.

Language: Английский

Citations

1

Energy-saving behavior of the population formation in the education system DOI Open Access

M. Tolysbayeva,

А. Ирмак,

Z. Utegenova

et al.

ECONOMIC Series of the Bulletin of the L N Gumilyov ENU, Journal Year: 2023, Volume and Issue: 3, P. 249 - 278

Published: Jan. 1, 2023

The formation of energy-saving behavior the population in education system has a huge and obvious role development economy society. Against backdrop large amount literature covering issues technical progress field introducing technologies, organizational aspects world experience, there is shortage publications devoted to consideration scale characteristics system. article analyzes features at three levels: school, university, community. provides systematic review 119 studies from WoS Scopus databases, which allow us identify factors influence perspectives shaping younger generation community representatives. four research questions posed focused on data analysis. results have showed that beginning COVID-19 pandemic present: (a) been little related school university levels; (b) mainstream concentrated comprehensive study individual socio-demographic influencing communities; (c) levels, situational greatest students' behavior; are gaps factors; (d) as prospects students, it necessary single out educational programs, implementation state policy energy conservation, information conservation issues. intended for researchers, specialists energy, interested possibilities technologies population.

Language: Английский

Citations

0

GREEN MARKETING: PERCEIVED GREEN PURCHASE CONTROL AND ITS ROLE IN EXPLAINING GREEN PURCHASE INTENTIONS: THE EMERGING MARKET PERSPECTIVE DOI Creative Commons
Lucyna Witek, Wiesława Kuźniar, Anna Korombel

et al.

Humanities and Social Sciences quarterly, Journal Year: 2023, Volume and Issue: 30(4 - part 2), P. 403 - 416

Published: Dec. 31, 2023

Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase eco-friendly products may help protect environment and reduce adverse effects consumption. This article aims to provide deeper understanding predictors green behavior, and, in particular, explain role perceived control shaping intention product. The theoretical approach based on Theory Planned Behavior. An empirical study was carried out among 650 Polish purchasers products; data were collected using an online survey. research clarifies how affects Intentions are positively strongly correlated with attitudes subjective norms. On other hand, relationship relatively weak, yet statistically significant. provides valuable knowledge factors clarifying purchasers’ behavior products. It aids importance barriers product purchases formulation marketing strategies narrow gap between positive trigger effect switching versions

Language: Английский

Citations

0