Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

Frontiers in Psychology, Journal Year: 2024, Volume and Issue: 14

Published: Jan. 5, 2024

Introduction This paper aimed to build a predictive model through an empirical study examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well determine three variables theory planned behavior (TPB) willingness pay (WP) for green products in Peruvian market. Methods A total 405 consumers were surveyed. Most them between ages 18 30 single. To test hypotheses, partial least squares (PLS-SEM) used using SamrtPls4 software. The results show significant positive effect EA ATT PBC. ATT, SN, PBC WP was also tested years old Results AD SN tested. Discussion research provides antecedents that allow evaluation possibility companies governments adjust dissemination strategies related public policies regarding impact environmentally responsible order contribute development variable promotes disposition friendly products.

Language: Английский

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Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Frontiers in Nutrition, Journal Year: 2024, Volume and Issue: 11

Published: March 22, 2024

Introduction The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes food choice, and predicting a brand represents an action that leads practice conscious eating habits, but what is behind this willingness? To answer question based on previous studies such as theory planned behavior nutritional literacy, study aimed build predictive model through empirical examine influence literacy (NL) attitude (ATT), subjective norm (SN) perceived behavioral control (PBC), well determine three variables (TPB) (WCHBF) in Peruvian market. Methods research focused population stated they were consumers Unión (a whose value proposition sale foods), obtaining 482 consumers. was conducted under quantitative, non-experimental, cross-sectional design approach. Results results support existence positive significant effect NL ATT, SN, PBC, finding exact SN PBC WCHBF; however, proposed model, observed ATT no impact WCHBF. Conclusion Applying strategies lead change consumer towards brands matter time will. In context, findings indicate plays essential role foods, which sheds light educational interventions awareness campaigns independently inform about benefits empower consumers, allowing them make informed choices.

Language: Английский

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Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic

Behavioral Sciences, Journal Year: 2023, Volume and Issue: 13(3), P. 221 - 221

Published: March 3, 2023

The objectives of this research were: (1) to examine the influence environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on environmentally responsible purchase intention (ERPI) consumers in member countries Pacific Alliance, namely, Chile, Colombia, Mexico Peru; (2) analyze whether there is a moderating effect related country residence gender consumer. study was conducted under quantitative cross-sectional approach. sample consisted 1646 consumers: 24.4% from Peru (n = 402), 25.4% 418), 26.1% Colombia 401) 24.1% Chile 397). Data analysis hypothesis testing were performed using multigroup Structural Equation Model (SEM). results show positive among (ERPI). Gender also shown be variables these relationships. In conclusion, it can affirmed that participants recognize importance acquiring friendly products. Among them, female population more aware issue. It recommended new business models created provide products services oriented market according consumers’ tastes, desires purchasing preferences; proposals they have should environment society.

Language: Английский

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Machine Learning Methods Analysis of Preceding Factors Affecting Behavioral Intentions to Purchase Reduced Plastic Products

Sustainability, Journal Year: 2024, Volume and Issue: 16(7), P. 2978 - 2978

Published: April 3, 2024

The COVID-19 pandemic has led to an increase in the use of personal protective equipment and single-use plastics, which exacerbated plastic littering on land marine environments. Consumer behaviors with regards eco-friendly products, their acceptance, intentions purchase need be explored help businesses achieve sustainability goals. This paper establishes Sustainability Theory Planned Behavior (STPB), integration TPB domains, order analyze said objectives. study employed a machine learning ensemble method used MATLAB data. results showed that support attitude from perceived authorities were main variables influencing customers’ for purchasing reduced products. Customers high level environmental awareness more likely embrace items as way lessen ecological footprint conservation, making concern another important factor. shows play big role community people choose it duty governments companies promote awareness. emphasizes significance latent considered when developing marketing plans activities meant products less plastic.

Language: Английский

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Factors influencing consumers' willingness to adopt renewable energy technologies: a paradigm to alleviate energy poverty

Energy, Journal Year: 2024, Volume and Issue: 309, P. 133005 - 133005

Published: Sept. 6, 2024

Language: Английский

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Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry

SAGE Open, Journal Year: 2024, Volume and Issue: 14(4)

Published: Oct. 1, 2024

The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception quality (PQ), awareness (BA), and the comparison (BC). A survey was carried out using an online questionnaire, information collected from 267. research focuses on people who stated they were consumers sustainable food in Lima. To test hypotheses proposed model, data analyzed partial least squares path modeling method with SmartPLS software. results showed significant positive effect CER BL, PQ, BA, BC. In conclusion, it can be that organizations adopt practices promote not only contribute caring for environment but also improve essential aspects such as equity their brand. Therefore, must recognize importance taking transparent actions strengthen related responsibility. This translate into stronger customer more prominent position products. encourages prioritizing responsibility, understanding beyond contributing care environment, strengthens relevant within identity.

Language: Английский

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Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy

Sustainability, Journal Year: 2023, Volume and Issue: 15(11), P. 9090 - 9090

Published: June 5, 2023

The COVID-19 pandemic has resulted in changes consumer behavior and created new opportunities challenges for the provisioning of green products emerging economies. objective this study was to identify how perceptions on affected variables planned responsible purchase intention during Colombia. A total 320 consumers participated an online survey, responses were analyzed using a structural equation model (SEM) AMOS 24 statistical software. results positive regarding development better environmental awareness, indicating that (COV) influenced attitude (ATT) individuals contributed subjective norms (SNs) perceived behavioral control (PBC), SNs ATT influence eco-friendly (EFPI). However, PBC does not contribute EFPI. Colombian have become aware importance society buying products, is opportunity organizations formulate portfolios relevant needs market. This important sensitize environmentally friendly identification commercial strategies by companies bet formulation commercialization generate value society.

Language: Английский

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Paid attention but needed support: Environmental awareness of Indonesian MSMEs during pandemic

Business Strategy & Development, Journal Year: 2023, Volume and Issue: 6(4), P. 624 - 640

Published: July 18, 2023

Abstract This study aims to investigate the factors that instigate micro, small and medium enterprises (MSMEs) environmental awareness during Covid‐19 pandemic from attention based view perspective as main theoretical lens. topic is motivated by increasing plastic use MSMEs due mobility restrictions. A survey was performed generated in 485 usable responses which were then analyzed using PLS‐SEM find answers of whether MSME owners or managers, business motivations, government regulations, social media implementation constraints influence environmentally friendly practices pandemic. Consistent with predictions on view, results show all five contribute In addition, a support system needed increase turn it into actions, especially form facilities, infrastructure training overcome cost, time, human resources capabilities. Research activities carried out still scant. research expected fill this gap provides practical well contributions area.

Language: Английский

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Extended Theory of Planned Behavior and Environmentally Responsible Behavior in the Context of Beach Tourism

Deleted Journal, Journal Year: 2023, Volume and Issue: 31(1), P. 364 - 392

Published: Nov. 23, 2023

This research aims to explain the intended environmentally responsible behavior of Beach visitors. tourism is one most vulnerable areas, and yet sensitive consequences littering caused by growing population beach work determine factors significantly influencing behavior, particularly litter prevention. An extended theory planned used this phenomenon incorporating biospheric value positive affect. Convenience sampling techniques were collect data, a survey was conducted in Gunung Kidul area, Yogyakarta Special Region, Indonesia. The questionnaires distributed three sites: Krakal, Baron, Sunda Beaches. sample consisted 317 results obtained from Structural Equation Modeling (SEM) following two-step analysis ensure evaluate accuracy quality measurements model. result demonstrates association between affect attitude toward behavior. Besides, perceived behavioral control predict prevention intention, whereas subjective norms insignificant. study integrated advance provides additional knowledge literature, context tourism. highlighted importance affect, which can be leveraged when considering solutions problem. Both practical implications future agenda are also discussed study. In addition, addressed limitation direction research, suggest adopting model different contexts.

Language: Английский

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Effect of negative emotions in consumption during the COVID-19 pandemic: A study from Peru

PLoS ONE, Journal Year: 2023, Volume and Issue: 18(11), P. e0293932 - e0293932

Published: Nov. 3, 2023

The research examines the negative consumer emotions generated by perception of social networks or traditional media with behavior during covid_19 pandemic. study was developed in Peru a sample 220 consumers; design is quantitative and structural equations were used for data processing. results indicate that are not related to emotions, but change purchase more products new products. has theoretical implications since it provides evidence literature pandemic changes behavior, which affect practical businessmen on causes crises. like COVID-19

Language: Английский

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