Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model

Foods, Journal Year: 2025, Volume and Issue: 14(1), P. 125 - 125

Published: Jan. 4, 2025

This study evaluated how healthy lifestyle motivators (MHLs) influence the Peruvian market’s willingness to consume food (WCHBF). The main objective was analyze relationship of variables, such as attitude (ATT), perceived behavioral control (PBC), self-identity (SI), and moral norms (MN) with WCHBF. adopted a quantitative, non-experimental, cross-sectional approach, using self-administered questionnaire for data collection. A total 585 individuals participated. participants were consumers Unión brand, which specializes in food. 5-point Likert scale used evaluate key variables. For analysis, IBM SPSS Statistics 25 programs examine demographic SmartPLS 4.1.0.9 assess conceptual model partial least squares (PLS-SEM). results showed that positively ATT, PBC, SI, MN In turn, these variables significantly impact purchase findings suggest marketing campaigns should highlight encourage consumption implications this reinforce importance understanding psychological factors consumer decision-making.

Language: Английский

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Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country

Foods, Journal Year: 2024, Volume and Issue: 13(20), P. 3242 - 3242

Published: Oct. 12, 2024

In the current consumer context, trend towards a healthy lifestyle has significantly increased demand for foods. This study aims to identify relationship between brand image (BI) and purchase intention (PI) of these products how variables such as perceived quality (BPQ) satisfaction (BS) influence trust (BT) loyalty (BL) in this relationship. The methodology includes quantitative approach, using non-probability convenience sampling. Using an online survey, data were collected from 637 consumers. Analyses performed structural equation modeling (SEM-PLS). results show no significant correlation BI PI, but impacts BPQ, BS, BT, BL. Furthermore, BPQ positively influences BL, it does not have direct on PI. findings suggest that positive satisfies consumers generates long-term loyalty. However, always translate into due various barriers. Practical implications highlight importance building strong encourage products.

Language: Английский

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Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire

Nutrients, Journal Year: 2025, Volume and Issue: 17(5), P. 746 - 746

Published: Feb. 20, 2025

Background/Objectives: This study investigates consumers' purchase intention (PI) toward health and wellness foods (HWF) in China by examining key factors, such as health-consciousness (HC), desire, attitude organic food. Methods: Data were collected via online surveys completed Chinese respondents aged 50-65 years. Of the 270 distributed surveys, 230 valid responses (85.2% effectiveness) analyzed. A multi-analytic approach was employed, integrating Partial Least Squares-Structural Equation Modeling (PLS-SEM), Necessary Condition Analysis (NCA), Combined Importance-Performance Map (cIPMA), to explore hypothesized relationships. Results: The results reveal HC has a strong influence on their PI HWF, with desire sequentially mediating this relationship. Furthermore, of NCA confirm that are necessary conditions for purchasing whereas is not. Conclusions: Based these findings, provides suggestions future research practical recommendations HWF businesses.

Language: Английский

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Surviving and Sustaining: The perceived importance of sustainable diet practices among immigrant mothers

Appetite, Journal Year: 2025, Volume and Issue: unknown, P. 107929 - 107929

Published: Feb. 1, 2025

Language: Английский

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Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness

Nutrients, Journal Year: 2025, Volume and Issue: 17(7), P. 1140 - 1140

Published: March 26, 2025

Background/Objectives: Health consciousness has emerged as a key driver of healthy food purchase decisions in the post-pandemic era. Despite growing interest health-oriented products, psychological mechanisms through which health influences intentions remain understudied. This research examined how impacts multiple pathways, integrating Theory Planned Behavior with additional constructs. Methods: Data were collected an online survey 573 Peruvian consumers. Healthy foods operationalized based on their nutritional quality, including high nutrient content, low saturated fats and added sugars levels, minimal processing. Structural equation modeling was employed to test hypothesized relationships between consciousness, attitudes, perceived behavioral control, self-identity, moral norms, intention. Results: demonstrated significant direct effects all mediators (attitudes: β = 0.643; control: 0.593; self-identity: 0.638; norms: 0.613) intention (β 0.163). However, only control 0.261) self-identity 0.107) significantly influenced intention, while attitudes norms non-significant. Conclusions: The findings challenge traditional assumptions about primacy consumer decision making highlight importance translating into intentions. Successfully promoting consumption requires strategies addressing both practical barriers identity-related aspects choice, providing valuable insights for marketers public initiatives.

Language: Английский

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The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

Frontiers in Nutrition, Journal Year: 2024, Volume and Issue: 11

Published: Oct. 3, 2024

Food brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers conscious and demanding segment values the quality benefits they receive from product ethical, environmental, social impact of their purchasing decisions. The objective research is to evaluate influence perceived value components on health brand image loyalty in an emerging market.

Language: Английский

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Determinants of Purchase Intention for Meat-Based Chilled Ready Meals in New Zealand: A Consumer Behaviour Perspective

Foods, Journal Year: 2025, Volume and Issue: 14(6), P. 1038 - 1038

Published: March 18, 2025

The chilled ready meal market in New Zealand has witnessed substantial growth, fuelled by the increasing demand for convenient food options. This study integrates theory of consumption value (TCV) with planned behaviour (TPB) to explore how lifestyle, consumer knowledge, sensory properties, subjective norms, choice behaviour, habits, and perceived behavioural control influence purchase intention meat-based meals. Partial least squares path modelling (PLSPM) was used verify conceptual model using data from an online survey 464 consumers Zealand. results revealed that attitudes towards meals were positively influenced but these negatively impacted intention, emphasising complexity decision-making. Subjective particularly social influences, significantly shaped consumers’ intentions. Furthermore, including conditional value, epistemic emotional intentions, habits emerging as strongest predictor. Price had highest on control, while packaging information little direct effect control. findings this provide actionable insights businesses tailor marketing strategies enhance acceptance improving product quality appeal

Language: Английский

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Adaptation and Validation of the S-NutLit Scale to Assess Nutritional Literacy in the Peruvian Population

International Journal of Environmental Research and Public Health, Journal Year: 2024, Volume and Issue: 21(6), P. 707 - 707

Published: May 30, 2024

Maintaining good dietary practices is a factor that allows better quality of life; therefore, it necessary to promote health via the fundamental tool nutritional literacy. In this context, study aims evaluate literacy in Peru through S-NutLit tool, which composed two dimensions. The scale, 11 items, was applied 396 Peruvian adults. According evaluation indicators, an acceptable reliability found, as model fit with excellent estimation according its indicators (CMIN/DIF 2.559; IFC 0.965; SRMR 0.043; RMSEA 0.063; and PClose 0.070). way, we seek reinforce promotion activities diagnosis, which, due characteristics, can be self-administered used by entities other general are interested knowing eating individual, undoubtedly leads health.

Language: Английский

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Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry

SAGE Open, Journal Year: 2024, Volume and Issue: 14(4)

Published: Oct. 1, 2024

The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception quality (PQ), awareness (BA), and the comparison (BC). A survey was carried out using an online questionnaire, information collected from 267. research focuses on people who stated they were consumers sustainable food in Lima. To test hypotheses proposed model, data analyzed partial least squares path modeling method with SmartPLS software. results showed significant positive effect CER BL, PQ, BA, BC. In conclusion, it can be that organizations adopt practices promote not only contribute caring for environment but also improve essential aspects such as equity their brand. Therefore, must recognize importance taking transparent actions strengthen related responsibility. This translate into stronger customer more prominent position products. encourages prioritizing responsibility, understanding beyond contributing care environment, strengthens relevant within identity.

Language: Английский

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Willingness to Eat Seafood among Taiwanese after the 2023 Fukushima Radioactive Water Release: An Extended Theory of Planned Behavior Approach

Nuclear Engineering and Technology, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 1, 2024

Language: Английский

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