Unraveling the Determinants of Platform Economy Adoption in Developing Countries: An Extended Application of the UTAUT2 Model with a Privacy Calculus Perspective DOI Creative Commons
Mounir Dahmani, Adel Ben Youssef

Platforms, Journal Year: 2023, Volume and Issue: 1(1), P. 34 - 52

Published: June 15, 2023

The platform economy has emerged as a transformative force in various industries, reshaping consumer behavior and the way businesses operate digital age. Understanding factors that influence adoption of these platforms is essential for their continued development widespread use. This study examines determinants economic Tunisia by extending widely used unified theory acceptance use technology 2 (UTAUT2) model with privacy calculus model. By applying partial least squares structural equation modeling (PLS-SEM) technique, research provides significant insight. results highlight critical such performance expectancy, habit formation, trust technology, perceived risk, concerns, price value on users’ behavioral intentions actual usage platforms. These findings provide deeper understanding dynamics surrounding developing countries offer valuable insight stakeholders. leveraging this knowledge, stakeholders can foster an inclusive ecosystem, drive growth, create environment conducive to countries.

Language: Английский

Rational vs religious: which is more important for ultra­micro SMEs when dealing with financial institutions? DOI
Permata Wulandari,

Liyu Adhi Kasari Sulung,

Elevita Yuliati

et al.

Journal of Islamic marketing, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 24, 2025

Purpose This paper aims to examine a range of factors that may influence the intention ultra-micro-SMEs in Indonesia choosing type microfinance facilities case getting better offerings. Design/methodology/approach Drawing from theory planned behavior (TPB) framework, religious elements include leader endorsements, religiosity and Sharia compliance, whereas socially/commercially driven social rational sociodemographic indicators. Data was obtained 319 emerging economies such as Indonesia, structural equation modeling used analyze survey data. Findings The findings reveal commercial aspects, variables, have negative on switch Islamic conventional microfinancing. On contrary, peers family positively influences Religious however, no or actual switching conventional. Intention shown per prediction TPB. Originality/value There is lack research choice when deciding whether use microfinance. study enriches literature by providing empirical evidence affecting this choice-making.

Language: Английский

Citations

0
Factors influencing usage and loyalty for payment app customers in Saudi Arabia DOI

Farooq Ahmad Bajwa,

Jingtao Fu, Ishtiaq Ahmad Bajwa

et al.

Acta Psychologica, Journal Year: 2025, Volume and Issue: 255, P. 104961 - 104961

Published: April 4, 2025

Language: Английский

Citations

0
An empirical examination of the adoption of artificial intelligence in banking services: the case of Mongolia DOI Creative Commons

Oyundari Byambaa,

Chimedtsogzol Yondon,

Rentsen Enkhbat

et al.

Future Business Journal, Journal Year: 2025, Volume and Issue: 11(1)

Published: April 16, 2025

Abstract Artificial intelligence (AI) has profoundly impacted banking services, particularly in the context of rapid technological advancements. The success sector depends on establishing customers’ intention to adopt AI. However, research AI adoption Mongolia’s remains limited, underscoring need understand consumer behavior and key factors. This paper seeks evaluate attitudes toward adopting services. To achieve this goal, we surveyed perceptions customers from selected banks, yielding 508 participants 487 valid responses for subsequent analysis. proposed model was assessed using a partial least squares approach technical acceptance model. Our findings indicate that banks involved study have already integrated various products. results demonstrate perceived usefulness, trust, significantly enhance AI-enabled Additionally, examines mediating effect banking, identifying ATT as variable between PEOU PU with INT. These provide practical insights stakeholders seeking AI-powered customer service while contributing literature perspective.

Language: Английский

Citations

0
Unpacking the Player: A review of consumption behaviours beyond gameplay in esports DOI

Nashniq Shah Majiri,

Mohd Kamal Othman,

Norehan Zulkiply

et al.

Entertainment Computing, Journal Year: 2025, Volume and Issue: unknown, P. 100966 - 100966

Published: May 1, 2025

Language: Английский

Citations

0
Unraveling the Determinants of Platform Economy Adoption in Developing Countries: An Extended Application of the UTAUT2 Model with a Privacy Calculus Perspective DOI Creative Commons
Mounir Dahmani, Adel Ben Youssef

Platforms, Journal Year: 2023, Volume and Issue: 1(1), P. 34 - 52

Published: June 15, 2023

The platform economy has emerged as a transformative force in various industries, reshaping consumer behavior and the way businesses operate digital age. Understanding factors that influence adoption of these platforms is essential for their continued development widespread use. This study examines determinants economic Tunisia by extending widely used unified theory acceptance use technology 2 (UTAUT2) model with privacy calculus model. By applying partial least squares structural equation modeling (PLS-SEM) technique, research provides significant insight. results highlight critical such performance expectancy, habit formation, trust technology, perceived risk, concerns, price value on users’ behavioral intentions actual usage platforms. These findings provide deeper understanding dynamics surrounding developing countries offer valuable insight stakeholders. leveraging this knowledge, stakeholders can foster an inclusive ecosystem, drive growth, create environment conducive to countries.

Language: Английский

Citations

8