A THREE GENERATIONAL STUDY OF PRODUCT PREFERENCE AND MOTIVATIONS TO PARTICIPATE IN THE SHARING ECONOMY DOI Open Access
Pavel Pelech

Proceedings of CBU in Economics and Business, Journal Year: 2022, Volume and Issue: 3, P. 57 - 63

Published: Dec. 1, 2022

The sharing economy is a trend that catching the attention of people and companies all over world. It expected to replace traditional model buying selling into sharing. However, there lack literature focusing on relationship between motivational factors attitudes different generations towards type products are willing share in economy. This paper aims fill this knowledge gap examine these relevant variables together. With sample size 741, study focuses three generations: X, Y, Z. was conducted from December 2021 March 2022. non-parametric Kruskal-Wallis test descriptive statistics were used analyse collected data. results revealed respondents assets. Except for only two asset groups, willingness assets does not depend generation respondents. research also indicated across have same motivating participation findings offer valuable insights platforms facilitating unused will help them target their marketing communications effectively. Simultaneously, enhance theoretical about with factual information links it marketing, as concerning still its infancy.

Language: Английский

Understand the Chinese Z Generation consumers’ Green hotel visit intention: An Extended Theory of Planned Behavior Model DOI Creative Commons
Haodong Wu, Weizheng Wang, Yinying Tao

et al.

Heliyon, Journal Year: 2024, Volume and Issue: 10(3), P. e25067 - e25067

Published: Jan. 21, 2024

In the context of growing environmental concerns and a shift towards sustainable tourism, understanding behaviors younger generations, particularly Generation Z, becomes crucial for hotel industry. This study investigates intentions Chinese Z consumers to visit green hotels, using an extended Theory Planned Behavior (TPB) model incorporating multi-dimensional perceived value. A questionnaire survey with 436 participants was conducted, structural equation modeling employed data analysis. The reveals that Functional value significantly shapes inclination hotels among Z. Emotional Subjective norms also positively influence intentions, whereas social value, although not significant driver, provides insights into distinct nature consumption behaviors. study's findings offer strategic operators policymakers attract this demographic segment, emphasizing consumers' unique preferences values.

Language: Английский

Citations

14
Nudging sustainable fashion choices: An experimental investigation on generation Z fashion consumers DOI
Anupama Prashar, Leena Ajit Kaushal

Acta Psychologica, Journal Year: 2025, Volume and Issue: 253, P. 104727 - 104727

Published: Jan. 20, 2025

Language: Английский

Citations

1
The moderating role of environmental knowledge in influencıng sustainable consumption intention of Generation Z through Personal Norms, Social Norms, And Environmental Awareness DOI Creative Commons
Meltem Canoğlu, Sefa Üstüner

Innovative Marketing, Journal Year: 2025, Volume and Issue: 21(1), P. 14 - 25

Published: Jan. 9, 2025

As the world grapples with pressing challenge of sustainable development, it has become increasingly vital to understand factors that influence consumption behavior. Generation Z, in particular, emerged as a pivotal demographic advancing practices. This study investigates how Personal Norms, Social and Environmental Awareness Z’s intentions regarding while examining moderating role environmental knowledge these dynamics.Data were gathered through in-person interviews 395 students from Osmaniye Korkut Ata University Turkey. The results reveal Norms (β = 0.329, p 0.000), 0.265, awareness 0.178, 0.000) have positive impact on practices, social norms exerting most decisive influence.Furthermore, findings indicate individuals high strong personal values are more likely consume sustainably. In contrast, those who significantly influenced by behaviors their peer groups do not show substantial differences based level knowledge.

Language: Английский

Citations

0
Practice theory approach to Gen Z’s sustainable clothing consumption in Finland DOI Creative Commons
Оlga Gurova

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2024, Volume and Issue: 25(3), P. 289 - 307

Published: Feb. 15, 2024

Purpose This paper aims to answer the questions of what clothing practices related sustainable fashion can be observed in young consumers' daily lives Finland’s capital region and prevents their further proliferation. Design/methodology/approach is qualitative research that draws from 22 semi-structured interviews with high school students area Finland. The data were analyzed use thematic analysis, a flexible method analysis allows for extraction categories both theoretical concepts data. Findings contributes studies people’s consumption practice theory approach, putting forward category following as an integrative practice. three-element model answering question challenges prevent shaping. advances this approach by identifying list context-specific dispersed incorporated into fashion. Practical implications study suggests practical ways improving based on findings empirical research. Sustainable require competences, knowledge skills school, institution working closely students, could help develop. Originality/value current sustainability youth culture findings, particular context country Northern Europe.

Language: Английский

Citations

4
A Study on the Willingness of “Generation Z” Consumers to Use Online Virtual Try-On Shopping Services Based on the S-O-R Framework DOI Creative Commons
Zhicheng Wang, Qianling Jiang

Systems, Journal Year: 2024, Volume and Issue: 12(6), P. 217 - 217

Published: June 18, 2024

Virtual try-on services, which significantly reduce return rates and enhance user shopping experiences, pose a crucial question: how can willingness to use these services be increased? Additionally, “Generation Z” consumers, known for their unique traits significant consumption potential, have been relatively understudied in this context. To address theoretical gap, study employs the Stimulus–Organism–Response (S-O-R) theory as its research framework, using online virtual shoe case study. Focusing on utilizes literature review, research, factor analysis, linear regression establish experience evaluation scale behavior model. The identifies positive elements such convenience, price value, visual information acquisition, emotional social interaction. negative include technical limitations, personalized service deficiencies, uncertainty. In model, all influence attitudes. Notably, only directly affect users’ service, except interaction among elements, positively impacts usage intention. This also reveals that consumers novel requirements effectively addresses existing gaps provides foundational development of related technologies.

Language: Английский

Citations

3
Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining DOI Open Access
Jeou‐Shyan Horng, Chih‐Hsing Liu, Sheng-Fang Chou

et al.

Sustainability, Journal Year: 2022, Volume and Issue: 14(4), P. 2344 - 2344

Published: Feb. 18, 2022

The current research is a systematic review of the literature on hotel marketing management that provides evidence contributes to organizational performance and satisfaction, insights into how operators can successfully implement it. This based analysis 417 papers via text-mining methodology. Through cluster analysis, we divided four clusters, namely, regarding reviews frameworks, strategies, services, customers. These results pointed some potential directions for future in each cluster. benefit researchers studying topics field help them recognize areas. Additionally, it enables hoteliers understand benefits processes defines key elements implementing successful campaign.

Language: Английский

Citations

13
Behind the hashtags: exploring tourists’ motivations in a social media-centred boycott campaign DOI
Seyedasaad Hosseini, Abolfazl Siyamiyan Gorji, Tan Vo‐Thanh

et al.

Tourism Recreation Research, Journal Year: 2023, Volume and Issue: unknown, P. 1 - 13

Published: May 17, 2023

Drawing on a netnography approach to social media (Instagram and Twitter), our study attempted reveal the motivations behind potential domestic tourists' engagement in boycott campaign of certain controversial accommodations Hormoz Island, Iran. The investigation resulted identification three primary themes: individual level, target-specific level prosocial-level motivational attributes. Overall, article provides an improved understanding boycotting behaviours media. theoretical practical significance research results are discussed, several approaches for future proposed.

Language: Английский

Citations

7
Ethics Education, Moral Attentiveness and Consumer Wisdom: Exploring the Relationships DOI
Youmna Soliman El-Sherbiny, Hadeer Hammad, Noha El‐Bassiouny

et al.

Journal of Macromarketing, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 27, 2024

Ethics education has recently garnered a great deal of attention; it been viewed as remedy against plague diverse forms immoral practices carried out by businesses and consumers. Markedly, ethics proved its effectiveness in influencing students’ moral cognition behavior future business practitioners. However, the effect being exposed to courses on students consumers not investigated yet. Thus, post-only quasi-experimental design was conducted examine such an influence dimensions attentiveness consumer wisdom; cognitive behavioral constructs respectively. Results revealed that had positive reflective well two wisdom, which are purpose perspective. Finally, research provides theoretical practical implications directions available avenues for researchers.

Language: Английский

Citations

2
Generation Z diners’ moral judgements of restaurant food waste in the United States: a qualitative inquiry DOI
Yinghua Huang, Emily Ma,

Tsu‐Hong Yen

et al.

Journal of Sustainable Tourism, Journal Year: 2022, Volume and Issue: unknown, P. 1 - 20

Published: Nov. 24, 2022

This study explores Gen Z diners' perceptions of restaurant food waste generation and prevention, as well their related moral decision-making. Drawing on the norm activation model disengagement theory, a dual-route process was developed to depict Zers' judgement for wasting or not at restaurants. Six online focus groups with diners in United States were conducted thematic analysis applied. The findings this identified multiple underlying psychological mechanisms (e.g., obligation vs. disengagement) explaining behaviors. Situational factors, cultural restaurant-related factors all play key role judgment process. also revealed what expect restaurants do order address problem. provides valuable theoretical managerial implications tackling issue. practical contribution supports industry achieve UN Sustainable Development Goal 12 "Responsible Consumption Production".

Language: Английский

Citations

8
Consumers’ coping strategies when they feel negative emotions in the face of forced deconsumption during the Covid-19 pandemic lockdowns DOI Creative Commons
Myriam Ertz,

Urvashi Tandon,

Gautier Georges Yao Quenum

et al.

Frontiers in Psychology, Journal Year: 2022, Volume and Issue: 13

Published: Nov. 29, 2022

This paper explores consumers' coping strategies when they feel negative emotions due to forced deconsumption during the Covid-19 pandemic lockdowns.The tool used for data collection is questionnaire. It was made using LimeSurvey software. A total of 621 complete observations were analyzed.The findings demonstrate that anger positively influences activation seeking social support, mental disengagement, and confrontive strategies. Besides, disappointment activates disengagement but only marginally not behavioral disengagement. Furthermore, regret related coping, acceptance, positive reinterpretation. Finally, worry impacts self-control, planful problem-solving.The study's originality lies in its investigation experiencing context pandemic.

Language: Английский

Citations

8