M-commerce in emerging markets: the effect of quality on consumer loyalty DOI Creative Commons
Eduardo Mesquita, Eliane Herrero, Marcela González

et al.

Retail Management Review, Journal Year: 2023, Volume and Issue: 4(1), P. e45 - e45

Published: Dec. 19, 2023

Objetivo: Examinar o efeito da qualidade dos serviços do m-commerce na satisfação e lealdade consumidores. Além disso, analisaram-se as propriedades psicométricas escala MS-SQ (mobile shopping service quality) em um país emergente, tropicalizando instrumento para esse contexto. Metodologia: Foi realizada uma survey (n=110), cujos dados foram analisados por meio de Modelagem Equações Estruturais (MEE). Originalidade: Este estudo apesar replicar a mensuração percebida mobile, é único testar estas medidas emergente (Brasil). Principais resultados: Os resultados deste confirmam quatro dimensões (eficiência, realização, capacidade resposta contato). confirmou-se compras móveis Contribuições teóricas: traz, traduzida português aplicada no Brasil, ferramenta gerencial eficaz que operador mensure cada itens compõem, como termômetro consumidor.

The impact of sales effort on a dual-channel dynamical system under a price-sensitive stochastic demand DOI

Alotosh Datta,

Biswajit Sarkar, Bikash Koli Dey

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 76, P. 103561 - 103561

Published: Sept. 20, 2023

Language: Английский

Citations

30
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit DOI Creative Commons
Neeru Sharma, Johra Kayeser Fatima

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103627 - 103627

Published: Nov. 24, 2023

Today, most retail profits are driven by customers' habitual buying behaviour. However, there is a lack of comprehensive theoretical understanding regarding how omnichannel habit affects perceived value and usage. This study uses customer theory to investigate the various roles shopping (as antecedent, mediator moderator) in retail. To achieve this goal, survey data from 512 shoppers Australia was analysed using partial least squares method with SmartPLS software version 3. The findings confirm that plays significant as mediator, moderator relationship between Additionally, reveals positive impact factors such security privacy, seamless experience, personalisation, social communications. research expands upon examining complex relationships aspects habit, For marketers looking strengthen buying, suggests prioritising promoting communications, offering personalised services. Recognising integral influence on perception usage, should adopt cohesive strategy for communicating their propositions target customers across multiple channels. approach can ultimately boost

Language: Английский

Citations

23
Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior DOI
Pinyi Yao,

Yezheng Li

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 76, P. 103609 - 103609

Published: Oct. 20, 2023

Language: Английский

Citations

15
Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings DOI Open Access
Sikandar Ali Qalati, Belém Barbosa, Pankaj Deshwal

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(7), P. 2829 - 2829

Published: March 28, 2024

The changing dynamics of consumer behavior in today’s digitally driven market presents opportunities and challenges for sustainable marketing development [...]

Language: Английский

Citations

5
Omnichannel shopping habit development DOI Creative Commons
Neeru Sharma, Johra Kayeser Fatima, S Sharma

et al.

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(4)

Published: June 27, 2024

Abstract Given the growing importance of habit development in omnichannel literature, this study aims to explore factors contributing shopping and subsequent impact on usage word‐of‐mouth. Data from 512 shoppers via an online survey were analysed using structural equation modelling. Results show that in‐store employee interactions strongly affect cognitive engagement, while digital predominantly influence affective engagement. Affective engagement is key for value consciousness, which, along with drives development. Significant moderation income relationship length also suggest higher longer foster stronger due consciousness. Additional analysis reveals a significant moderating between consciousness its outcomes. This research advances retail literature by illustrating how mode interaction (digital or personal) can various types works as mediator moderator driving Retailers cultivate habitual enhancing positive across channels monitoring

Language: Английский

Citations

5
Spatial Heterogeneities of O2O Retail Space in Urban China Under Digital Transformation: Evidence from Guangzhou, China DOI
Zongcai Wei, Weichao Huang, Qijing Tang

et al.

Chinese Geographical Science, Journal Year: 2025, Volume and Issue: unknown

Published: May 5, 2025

Language: Английский

Citations

0
Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy DOI Creative Commons
Aditya Halim Perdana Kusuma Putra

International Review of Management and Marketing, Journal Year: 2024, Volume and Issue: 14(3), P. 82 - 96

Published: May 10, 2024

This bibliometric study comprehensively analyses the scholarly landscape surrounding Online-to-Offline (O2O) commerce from 2006 to 2023. Through a systematic review of existing literature with analysis approach, this research identifies pivotal themes, methodologies, and findings that characterize evolution impact O2O strategies across various sectors. The begins by tracing conceptual foundation commerce, emphasizing its role in integrating digital physical consumer experiences response changing dynamics behaviour market demands. It highlights strategic adoption models e-commerce entities brick-and-mortar stores, aiming create seamless shopping journey leveraging strengths both online offline platforms. focuses on implications for businesses, including decision-making processes regarding coverage, delivery costs, inventory management enhance profitability sustainability. further delves into behaviour, examining factors influencing preference or purchasing, such as demographic characteristics, product types, price levels, perceived service quality. reveal dynamic strategies, underpinned growing emphasis customer engagement, technological innovation, synergies. underscores transformative potential bridging gap between marketplaces, enhancing experiences, fostering sustainable business practices. In conclusion, sheds light multifaceted dimensions offering valuable insights academics, practitioners, policymakers interested integration retail environments. calls continued innovation harness full meeting complex needs consumers businesses era.

Language: Английский

Citations

3
An Optimization of Home Delivery Services in a Stochastic Modeling with Self and Compulsory Vacation Interruption DOI Creative Commons

Subramanian Selvakumar,

K. Jeganathan,

Krishnasamy Srinivasan

et al.

Mathematics, Journal Year: 2023, Volume and Issue: 11(9), P. 2044 - 2044

Published: April 25, 2023

This study presents and discusses the home delivery services in stochastic queuing-inventory modeling (SQIM). system consists of two servers: one server manages inventory sales processes, other provides at doorstep customers. Based on Bernoulli schedule, a customer served by first may opt for service. If any chooses option, he hands over purchased item leaves immediately. Otherwise, carries system. When returns to after last service finds that there are no items available delivery, goes vacation. Such vacation is be interrupted compulsorily or voluntarily, according prefixed threshold level. The replenishment process executed due (s,Q) reordering policy. unique solution stationary probability vector finite generator matrix found using recursive substitution normalizing condition. necessary sufficient performance measures expected total cost computed. optimal obtained numerically all parameters shown graphically. influence number need delivered, busy, rate which server’s self compulsory interruptions also discussed.

Language: Английский

Citations

4
Do consumers continue to use O2O food delivery services in the post-pandemic era? Roles of sedentary lifestyle DOI Creative Commons
Pinyi Yao, Syuhaily Osman, Mohamad Fazli Sabri

et al.

Heliyon, Journal Year: 2023, Volume and Issue: 9(9), P. e19131 - e19131

Published: Aug. 15, 2023

Online-to-offline food delivery (O2OFD) services have become popular worldwide, and consumers' O2OFD usage sedentary behavior increased during the COVID-19 pandemic. However, whether consumers will continue to use in post-pandemic era is uncertain, relationship between lifestyle poorly understood date. Therefore, this study aims investigate continued intention their subsequent behavior, as well explore roles of lifestyle. A research model based on unified theory acceptance technology 2 (UTAUT2), integrating network externalities including lifestyle, was proposed. two-stage online survey conducted China, with 409 eligible responses used data analysis. The results indicate that habit, perceived size, complementarity were main predictors intention, whereas habit primary determinants behavior. Sedentary positively related moderated effects In addition its theoretical contributions, has implications for public policies, marketing strategies, consumer well-being.

Language: Английский

Citations

4
The determinant factors of continuance intention to revisit omnichannel retailer companies: mean-end chain theory approach DOI Creative Commons
Arta Moro Sundjaja, Prio Utomo,

Darrell Matthew

et al.

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: April 2, 2024

The purpose of the study was to examine determinant factors that influence intention revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. internet economy growth drives use strategy retail companies. past research showed there inconsistency understanding channel integration. Means-End Theory believes can help enlighten this integration by attribute, consequences, and values customer acceptances. is cross-sectional quantitative sample 248 respondents gathered using convenience sampling. Disjoint Two-Stage Approach Partial Least Square Structural Equation Model (PLS-SEM) used analyse high order construct model. finding shows both satisfaction shopping value were mediating variables between revisit. integrated fulfilment, transaction information, service, service influenced identified as dominant dimensions managerial implication emphasized on various optimization during pre post journey. This enriches behavior studies, especially importance approach.

Language: Английский

Citations

1